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Adjacent to each other, dislocated competition...... Minhang has a set of "alternative survival rules"

author:Thoughtful client

Build a nest to attract phoenixes, and hundreds of workers live in order to make it happen. From only 5 municipal-level cultural and creative parks in 2017 to 28 urban two-level cultural and creative carriers today, Minhang cultural and creative people have been on the road......

All the past is prologue, and the blueprint is drawn, and the future can be expected. We warmly welcome more people of insight to invest and start a business in Minhang, and work together to continue to write a new chapter in the story of Minhang's cultural and creative creation......

Take a look at these feng shui treasures in Minhang, feel the cultural and creative stories of Minhang together, and let's take a look at Jinhui 525 Creative Park today——

With a greening rate of 60% and a leisure area of 1,300 square meters, it is hard to imagine that there is such a park with the concept of "comfortable office" and the coexistence of architectural comfort and practicality in the commercial gold sector of every inch of land, which is Jinhui 525 located in the center of the Greater Hongqiao Economic Circle.

Create a comfortable office space suitable for cultural and creative people

Jinhui 525, which has both Debi Hongqiao 525 and Jinhui Debiyi Park, has reached 80% occupancy rate of Chinese start-up enterprises in the park. However, after a long period of running-in, diversified positioning and multi-directional development, today's Jinhui 525 not only has the card game (Shanghai) Culture Communication Co., Ltd., which is the vane of animation trend card game cultural and creative industry, but also attracts countless emerging cultural and creative enterprises to settle in.

Adjacent to each other, dislocated competition...... Minhang has a set of "alternative survival rules"

At the beginning of the planning, the park fully considered the office needs of cultural and creative people, put forward the concept of "comfortable office", pursued the comfort and practicality of the building, and aimed to provide free, comfortable and natural office space and functional services for cultural and creative people.

Adjacent to each other, dislocated competition...... Minhang has a set of "alternative survival rules"

At present, the number of employees in the park has reached 1,000. For the enterprises in the park, Jinhui 525 adheres to the principle of "internal enterprises have their own roles and should be fully integrated with each other" to promote the communication between the upper and lower chains of enterprises and the development of the entire industry, so that the settled enterprises and "neighbors" can generate more trading opportunities and cooperation possibilities, and build a unique "light company ecosystem".

Debe Hongqiao 525 has won many awards such as Shanghai Cultural and Creative Industry Demonstration Space, Minhang District Cultural and Creative Industry Demonstration Space, and Minhang District Garden Unit. Similarly, Jinhui Debi Park has also won many titles such as Shanghai Cultural and Creative Industry Demonstration Space and Minhang District Cultural and Creative Industry Demonstration Space.

Debi Hongqiao 525:

The new Chinese style changes the scenery "small but fine"

Top 10 value-added services to match the growth and development of enterprises

Opening up a creative park in a downtown area must have the meaning of "quiet in the middle of noisy". This is the case with Debi Hongqiao 525, located at No. 55-59 Jinyu Road, Minhang District. The surrounding area is the main living area for people from Shanghai, Japan and South Korea, and if you want to create a cultural and creative park in a place where foreigners gather, you must conform to the surrounding taste, and the design takes into account not only the cultural connotation, but also the appearance and taste. In the end, Debe Hongqiao 525 made everyone's eyes shine with its "small but fine" presentation.

Adjacent to each other, dislocated competition...... Minhang has a set of "alternative survival rules"

Its design follows the essence of the Chinese courtyard corridor, courtyard and garden, and the essence of the space scenery is changed, and the modern steel and iron frame is added to create the wonderful meaning of "like a tree but not a tree". When creativity meets Zen, the republican spirit of culture and art is born. Ten years have passed, Hongqiao 525 has attracted a large number of high-quality enterprises with its enduring new Chinese architectural style, Zen cultural atmosphere, humanized community activities and ten value-added services that match the whole life cycle of enterprise growth and development, such as entrepreneurial services, brand promotion, financial advisory, industrial and commercial registration, wehome online services, etc., and successfully established a foothold in the Greater Hongqiao area, helping the sustainable development of cultural and creative enterprises.

"Animation trend vane" settled

According to data from Huajing Industry Research Institute, the global trading card market size has reached US$11.13 billion in 2020 and is expected to expand to US$31.26 billion in 2027. In China, the scale of the mainland trading card industry in 2020 will be about 11.5 billion yuan, and it is now in a period of industrial explosion. Card Game (Shanghai) Culture Communication Co., Ltd. (hereinafter referred to as "Card Game") is a leader in the card industry. Card Game is a cultural and creative enterprise specializing in content creation, design and development, production and sales, and platform services of original animation cards and their derivatives, and is committed to the layout of the whole industry chain of content, products and experience.

After years of precipitation, Card Game has been at the forefront of the industry in product research and development, creating a three-in-one animation platform of "personalized customization, cultural experience and brand promotion", integrating traditional printing, digital printing, network technology, etc., creating an online and offline interactive mode, and forming a new set of animation culture industry chain. At the same time, it has gradually expanded its market channels, and its card game products have spread to 31 provincial-level administrative regions across the country.

Adjacent to each other, dislocated competition...... Minhang has a set of "alternative survival rules"

Card games are interested in the unique advantages of Jinhui 525 and settled in it. In terms of content creation, it has successively cooperated with more than 50 well-known IPs at home and abroad, and will continue to make efforts in innovative product research and development and consumer experience upgrading in the future, and explore and develop the diversity of product functions with the diversified expansion of "card + stationery".

Jinhui Debi Yi Garden:

Has a miniature ecological farm

Work while interacting with nature in a fun way

Human beings have come from nature, and nature should return to nature. When Debe Park was designed, all the spaces were deeply connected with nature, and sunlight, water, and creatures were fully introduced into the park. Tenants can move their offices directly to the outdoors and interact with nature in a fun way. Based on the needs of cultural and creative enterprises, this can inspire more inspiration.

Since its opening in 2017, Jinhui Debi Yi Garden is one of the Yi Garden series under Debe Group, and has become a relatively mature garden-style office space in the region after continuous reform and development. There are about 7,000 square meters of creative space in the park, and customers can give full play to their creative preferences and divide them independently. The multi-functional conference center, café, gym and other supporting facilities take into account the needs of business and leisure. In addition, a miniature ecological farm has been created inside the park to create a poetic humanistic interest in the park.

Adjacent to each other, dislocated competition...... Minhang has a set of "alternative survival rules"

The park is located in the core business district of Hongqiao Town, surrounded by millions of commercial complexes, adjacent to the Aegean Sea, The Mixc, Ala Cheng and Korea Street, and has a unique international exchange background. At the same time, it has gathered with several major business districts such as Xujiahui, Gubei, Zhongshan Park and Qibao, forming an advantageous business environment with cluster distribution and mutual radiation.

Source: Minhang Today