Recently, the advertising words of the Mother's Day elevator poster of a laundry detergent brand sparked heated discussions on the Internet
According to the posts published by netizens, what caused controversy this time was Blue Moon's elevator advertisement promoting its product "Supreme Laundry Detergent".
In the advertisement, Blue Moon said, "In the past, my mother used a large bottle of laundry detergent to help us wash our clothes, which was very heavy and laborious, and now, there is finally 'concentrated +' biotechnology 'Supreme Laundry Detergent', a great future laundry technology, making mother's laundry easier, more labor-saving, and more worry-free."
In addition, on the outer packaging of the laundry detergent product in the poster, it is also written "Mom, you use it first".
Many netizens think that this kind of advertising slogan portrays laundry as a mother's exclusive housework, with a strong stereotype, and is very inappropriate as a Mother's Day promotional copy.
Some netizens said that since it was an advertisement launched in conjunction with Mother's Day, why did they send labor cleaning tools to their mothers? Why can't they wash their mother's clothes?
In this regard, Blue Moon customer service responded under the netizen post: Our original intention was to express gratitude to our mother, and we never thought that it would cause such a misunderstanding, washing clothes is a part of life, no matter who washes for whom, it is full of love, but this gratitude may not be expressed in place, and this problem will be reported.
Source | Southern Metropolis Daily News Morning Post Producer | Li Jinfeng, Li Jiemin, editor-in-chief| Di Xiaojing, edited by Chen Chen| Du Hui
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