At the Beijing Auto Show, I found that there were many overseas executives from car manufacturers around the world, and when they saw the high popularity of the Chinese brand car factory exhibition area and the many high-product models launched, I guessed that some people were thinking "Oh no!", and some people were thinking about countermeasures.
However, according to my observation, the BMW Group is the oldest in the BBA and the car manufacturer with the highest participation in the Chinese auto market, and its essential strengths and innovation to cater to Chinese consumers show that the "Home in China" strategy proposed in 2021 is indeed very visionary, and the high popularity of the BMW exhibition area at the auto show also proves this!
Incoming calls, new technology
Long before the auto show, BMW has already begun to intensively preview that their latest BMW next-generation concept car will go to the scene, which is the first lesson of BMW's "Home in China" learning...... The spread is constant, the traffic is constant. That's why we've already had a lot of coverage of the concept car.
But when you actually go to the scene and witness the real car, you still feel that this car is a little more retro BMW than it looks in the photos, and the distance from the commercial car is not so far, not so whimsical.
Indeed, as BMW said, this car represents the future design direction of BMW, and BMW's new generation models will be launched one after another from 2025, so BMW's new generation concept car has a little more market index, which is reasonable!
Design, technology and ...... about BMW's next-generation concept car The details, since we have made many reports before, so I will not repeat it here, welcome interested friends to click the link to learn about the "BMW car in 2025" in advance!
The most attractive thing at BMW's booth is the MINI Aceman and the electric MINI Cooper, which are not only milestones for the MINI brand's electric power, but more importantly, there are many new designs. To this end, I specially participated in the communication meeting held by their family.
The scene is particularly aware that the most distinctive highlight of these new generation MINI models on the exhibition is the round OLED screen on the center console......
First of all, I learned that this is the latest ninth-generation MINI operating system, whether it is smooth operation or function, it is a subversive evolution for MINI cars, especially this allows users to customize the APP function layout, and can provide a variety of scene mode screens, more humanized voice functions, more cute animation display...... , all of which show the evolution of MINI for the era of science and technology.
But in fact, MINI has put in more work for this round screen than you and I think, and the simplest example is...... Most apps only support rectangular screens, how to make it ideal to combine with circular screens? It's not that simple!
The editor of the communication meeting paid attention to the fact that some people had experienced the ninth generation MINI operating system and said that there were still small deficiencies in its functions, but I didn't expect the MINI staff next to it to immediately record it and prepare for future improvements, which is worthy of praise for actively listening to suggestions!
At the same time, I also see that these new generation MINI cars use more sustainable recycled materials in the car, but it can also make the interior of the car show a texture that is not inferior to the previous through design and color matching, which shows that there is a lot of learning in this.
The point is that whether it is the pure electric MINI Cooper, MINI Aceman, or MINI JCW Countryman, the appearance of the actual car is much more beautiful and coordinated than looking at the photos, and I believe that it will still attract many personality and taste consumers in the future.
4 of the transformations
Another eye-catching feature at the show was the refreshed BMW i4 and M4, with the former being seen through the upgraded BMW kidney grille...... and other exterior changes, which more clearly reflect the sporty and driving style of the new pure electric BMW i4.
Personally, I feel that after such a mid-term facelift, the i4 looks more energetic and aesthetically pleasing, and it is estimated that it will continue to sell more than 80,000 units globally in 2023 in the future.
The latter M4 is a new shape of the Angel Eye headlights, laser taillights from the BMW M4 CSL, which is limited to 1,000 units worldwide, and other details to give the new car a more modern atmosphere.
What's more, the new car is equipped with the latest generation of BMW operating system, the optimized M-specific operator interface, and the M-Elite driving mode, which is unique to M models, bringing the driving experience of car and car into an increasingly intelligent digital future.
Although these two 4 are only mid-term minor changes, but think about this generation of i4, M4 was only launched two or three years ago, obviously the pace of the facelift is faster than before, I believe this is also a change made by BMW to respond to market changes faster and faster, very good!
20 new cars relayed
As BMW Group Chairman Philip Zipzer explains: "BMW never stops innovating and constantly optimizing its drive technologies, not only to protect the environment, but also to ensure that the diverse needs of our customers are met. With the new generation of models, we expect to demonstrate the system implementation of the three core areas of the automotive industry in the future – electric, sustainable and digital, which means that BMW will fully enter the future in three dimensions of design, technology and concept. “
According to BMW, in 2024, BMW will launch more than 20 new BMW and MINI models in China, and in 2025, 24 months after the launch of the first mass-produced BMW next-generation model, six new generation models will be launched.
Such a rhythm...... Well, it's very "home in China"!