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Hot pot withdrawal turmoil
The movie "There is No Thing That Can't Be Solved by a Hot Pot" was originally scheduled to be presented on May 6, but it was suddenly announced to be withdrawn, disrupting the viewing plans of many fans.
As a work directed by Ding Sheng, this film that gathers stars such as Yang Mi, Yu Qian, Yu Haolei, Li Jiuxiao, etc., can only be described as "cool" in the box office battlefield, and the cumulative income of Maoyan Professional Edition data is only 51.78 million. Even so, the film sparked a whirlwind of discussion on the Internet. Some netizens joked, "A hot pot may not solve the box office downturn." ”
The beauty of the Orient is reflected in the death
In the pre-sale of the film released by Oriental Beauty on the first day, although the fans paid the price of thousands of tickets for the movie's enthusiasm for watching the movie, the results were not satisfactory after booking nearly 1,000 golden screenings.
Netizens shouted "strategic mistakes", and when other films in the same schedule were fighting for tickets, this movie chose a relatively conservative screening strategy. Even the joint event with the hot pot restaurant failed to stir up too many communication waves. On social media, some fans complained, "This wave of operations feels like scooping the sea with a spoon." ”
Fans are tired
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Yang Mi and her fan team were powerless in the publicity process. It is said that more than 300 large screens have been built at their own expense for promotion, while there are almost few promotional materials for Dongfang Meizhi's offline theaters.
Netizens jokingly commented, "Fans may be more worried about the fate of the movie than the filmmaker." "Fans seem to be beginning to realize that the marketing of this film is like a one-sided rush.
Video platform settles down
With the dismal box office, some voices suggested, "It's better to go directly to the video platform to save everyone from rushing." This seems to have become the consensus of many people. In today's fierce competition in the film market, sometimes a work may be more suitable for shining on the video platform.
Of course, netizens reacted differently to this proposal of "settling down on the platform", with some feeling that this was the best way out, while others thought it was a lack of respect for the film itself.
There is no calamity
After the news of the film's withdrawal came out, many people were feeling unhappy for Yang Mi and her fans. After all, they had no intention of getting involved in this marketing storm caused by the filmmaker's strategic mistakes, but they had to pay for it.
Netizens said in the comment area, "Yang Mi and fans don't carry this pot!" It seems that everyone is expecting the filmmaker to stand up and take responsibility for this chaos.
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In the good scene of the box office exceeding 1.4 billion on May Day, the withdrawal of this movie is undoubtedly a failure. The withdrawal of the film not only attracted the attention of the audience, but also set off a storm of public opinion on the Internet.
From supporters to trolls, everyone has their own opinion. Some netizens joked, "This may be a strange case in the history of marketing." "This made the whole thing more discussable, and the discussion on social media was unmistakable. Looking back on it afterwards, this hot pot battle not only provided a hot spot for netizens to complain about each other, but also made people re-examine the importance of the film's publicity.
Netizens, what do you think of this withdrawal incident caused by a hot pot? Is it the filmmaker's inaction, or the cruelty of the market? Maybe you have more interesting insights, don't forget to leave your opinions in the comment area to let this discussion continue.