Source: Economic Daily
Britain has a tradition of mercantilism and realism, maintains a consistent shrewdness in the face of economic interests, and London has hosted the Olympic Games 3 times, and the feelings for the Olympic Games are naturally much more realistic. London wanted the Olympics not a goddess to be offered, but a hen who could lay golden eggs. Understanding this motivation, I found the psychological password to interpret the economic account of the 2012 London Olympics.
The British are sophisticated, calculating, and adept at using the rules of the international game for profit. As a city that has hosted the Olympic Games three times, London's feelings for the Olympic Games are much more realistic and deeper. London wanted the Olympics not a goddess to be offered, but a hen who could lay golden eggs. Understanding this motivation, I found the psychological password to interpret the economic account of the 2012 London Olympics.
The dire economic situation has made the London Olympics more and more calculating. Before the london Olympics began, it was ridiculed as "the most frugal Olympic Games". At that time, the impact of the international financial crisis had not yet subsided, the European debt crisis followed, and the British economy fell into recession. Meanwhile, the Olympic budget has ballooned repeatedly, doubling from £2.4 billion at the start of the bid to £9.3 billion. Under the pressure of the economy, the London Olympics can naturally save and save, and earn and earn.
By compressing the construction of new venues and replacing them with a large number of temporary venues, the London Olympics have earned the nickname "Temporary Olympic Games". There are 14 new venues for the London Olympics, including as many as 8 temporary venues. The largest basketball stadium in the temporary stadium directly saved the London Olympic Organizing Committee 10 million pounds.
The result of saving money is often a coincidence. The Olympic basketball hall is almost shabby, with only simple score cards, a list of athletes and a large screen, and the seats in the stands are quite crowded. The Olympic Organizing Committee does not feel embarrassed, after all, basketball is not a popular project in the UK, the utilization rate of the basketball hall in the future will not be very high, spending a lot of money to build a new one is not worth the loss, and the limited investment must be used on the "blade".
Britain has a tradition of mercantilism and realism, and has maintained a consistent shrewdness in the face of economic interests. If you can get real money by compromising with business, it is not impossible to put down your body.
In order to amplify the Olympic gold digging capacity, the Uk has temporarily approved malls to extend their business hours on 8 Sundays during the Olympic and Paralympic Games. Most shopping centres in London's West End have chosen to extend Sunday hours to 12 hours. The large shopping mall Nishida is the "twin brother" of the Olympic Park, and the two are opened at the same time, tempting the audience's pockets and silently reciting the business lines of "don't miss when you walk by".
Only by protecting the rights and interests of sponsors can we ensure the benefits of sponsorship fees. Fish and chips are the "national dish" of the United Kingdom. During the Olympics, fries had to be bundled with fish, and selling fries alone violated the rights of top sponsor McDonald's. The small trick of small merchants to wipe the side ball was also recognized by the fire eyes of the Olympic Organizing Committee. The British prefer taverns and like to watch the game while drinking in bars. Taverns often preview Olympic events on the small blackboard at the door, and by the way, they put a small advertisement for the beer they sell. The staff of the Olympic Organizing Committee told them that if the beer on the small blackboard was not a sponsor brand, it was infringing, and they would be fined.
Calculating the economic account is a consistent theme of the Olympic Games. At the beginning of his bid, Thebastianko, president of the London Organising Committee, made it clear that 90% of London's bid to host the Olympic Games was "Olympic legacy". Taking advantage of the Olympic Opportunity to boost the economy and solve urban development problems is the most important thing for the London Olympic Games.
Under such an economic abacus, the London Olympics directed a "Story of The East End Revival". London's urban development is uneven, with the prosperity of the West End and the dilapidation of the East End like two parallel worlds. At the beginning of the bid, London proposed to use the Olympic Games as a catalyst for the reconstruction of London's East End, expecting the Olympic Games to bring the biggest changes to London since the Victorian era. The London Olympics will focus investment and construction on the East's centuries-polluted Stratford area, developing the main Olympic Park venue in parallel with the surrounding housing and commercial facilities, rehabilitating the soil, transforming the community and injecting life into the depressed Eastern End.
While looking forward to the Revival of the East End and the boost of the economy, the London Olympics also put forward the slogan of "Inspiring a Generation". Clear-eyed people understand that "generation" refers to the young generation of Britain who do not love sports and do not like work, who are not satisfied with the status quo but refuse to work hard.
Statistics show that in the third quarter of 2011, before the London Olympics, one in five young people aged 18 to 24 in the United Kingdom was out of school or unemployed, a record high. Statistics from the UK's Higher Education Statistics Agency show that more than 20,000 university students from the UK and the EUROPEAN Union were "unemployed upon graduation" the year the London Olympics were held, and almost one in every 10 graduates could not find a job. It is no wonder that the London Olympics are not without anxiety to target the younger generation, hoping to inspire young people to participate in sports, lift their spirits, integrate into society and actively employ them through the holding of the Olympic Games. From the data point of view, the Olympic stimulus effect of employment is not significant: the number of jobs in London in the year of the Olympic Games hit a record high in 10 years, but the growth in employment was basically offset by the increase in population, and the Unemployment Rate in London remained at a high of 8.9%.
The 2012 London Olympics have long since ended, but the "Olympic legacy" of calculation and scheming has always been with us. Whether it is the Scottish independence referendum or Brexit, it is inseparable from the careful calculation of interests. Whether you think you are shrewd or shamed by the EU, as long as it is affordable enough, you don't have to mind the damage to that little bit of face.
I heard that the London Underground will cover 4G signals in 2024, which is really good news. The aging London Underground finally realized that it had entered the 21st century and that there had to be a network in the Underground. Use the 5G signal in the Beijing subway to praise London's speed. (Source of this article: Economic Daily Author: Jiang Fan)