Sports cycling, science and technology experience, cultural performances, intangible cultural heritage ...... During this year's "May Day" holiday, Jiading's major business districts put "strange tricks", presenting consumers with a double feast of shopping and culture. On May 3, when the 55 Shopping Festival collided with the CE Animation Festival, Bailian Jiading Shopping Center shuttled through dimensional time and space, setting off a cosplay frenzy.
Coser parades, house dance performances, merchandise markets, hanfu, JK, Lolita...... Entering the event site is like traveling through the "anime world" in one second. "Song of the Outlying Islands", "Dancing in Kazuya City", "Mangzhong", ...... Accompanied by familiar classic anime theme songs, cosers who are hot and cool or sweet take the stage one after another, showcasing the unique charm of cosplay culture through costumes, props displays, and cabaret performances.
Many fans in the audience also came in cos (cosplay) costumes, exchanged with "like-minded people", and took intimate photos with their favorite cosers. "I came with my classmates, and I felt like a comic exhibition when I went to the mall! I was lucky enough to draw a badge I liked, and it would be perfect to take a photo after a while!" said Shen Mingfeng, a young audience, excitedly.
Cosplay veterans Ms. Fan and Ms. Dou met today with their favorite anime characters, "Rourou" from "My Little Pony" and "Charles" from "Black Butler", "We also brought our families to the exhibition, hoping to let them know and experience what young people like." ”
At the interactive scene, many parents, aunts and uncles also enthusiastically participated, queuing up to take pictures with coser. Mr. Wang, 58 years old this year, took his lover shopping and passed by, and came to "roll and busy" with great interest: "It's quite novel, the actors are very generous and cute, and my wife and I are also younger today!"
The relevant person in charge of Bailian Jiading Shopping Center said that the introduction of cosplay performances into the mall aims to transform the potential energy of cutting-edge trends and entertainment experiences with commerce, build a scene content experience with the same frequency and flavor of the new youth group, and drive the improvement of traffic, volume and popularity. In the future, we will also add Guoman elements to the coser show, so that more and more consumers can feel the charm of Chinese animation in cosplay. ”
During the 55 Shopping Festival, Bailian will continue to carry out activities such as street dance flash mobs and children's English performances, and at the same time enrich the consumption scene and enhance the consumption experience of citizens through preferential benefits such as full gift coupons and points lottery.
It is understood that this week, the passenger flow of Bailian Jiading Shopping Center increased by 15% month-on-month, and the single-day passenger flow on May 1 hit a new high in recent times, with single-day sales of 1.4 million yuan, an increase of 2.07% over the same period last year.
Written by: Liu Ruihan Editor: Yuan Yue