Jersey sponsorship has always been one of the important sources of financial income for clubs, and just now, the foreign data website Football benchmark has taken stock of the ranking of European teams' jersey sponsorship fees. In first place is La Liga giants Real Madrid, who sponsor 120 million euros a year in jerseys. As an ace club under the sponsor Adidas, Real Madrid can bring a stable exposure every season.
Their good results in all competitions and merchandise sales can make sponsors a lot of money, and on top of that, Real Madrid deserves 120 million euros a year. In second place is Barcelona, who can earn 105 million euros per season. Barcelona's jersey and merchandise sales are among the top 2 in Europe every season, and this strong revenue capacity ensures that Barcelona's sponsorship contract income has been high. Even if their results in recent seasons have not met expectations, their income is still not low. Considering that they are about to sign a new shirt sponsorship contract with sponsor Nike, it is only a matter of time before the amount surpasses Real Madrid.
In third place is Arsenal, who can earn €86.2 million per season from shirt sponsors. Objectively speaking, Arsenal's basic sponsorship income is not high. However, they signed a lot of floating clauses with their sponsors, and Arsenal have been steadily improving their results in recent seasons, so they briefly moved into the top three. In fourth place is Manchester United, who spent €86.2 million on sponsorship. As one of the most commercially valuable clubs in football, if you want to talk about revenue capacity, then Manchester United is worthy of any team. The fourth place is well deserved.
In fifth place is Grand Paris, with Ligue 1 powerhouses currently sponsoring €80 million. Grand Paris has continued to improve the popularity and influence of the team in recent years, which has made their revenue capacity improve accordingly. Especially when they had superstars such as Messi and Neymar before, their jersey sales even once broke into the top 2 in Europe. This also allowed them to sign a big contract with a sponsor.
In sixth place is Manchester City, with the Premier League giants able to earn €74.7 million from their main sponsor Puma, which is also a staggering figure. Manchester City, as a new giant in recent years, has been accumulating their heritage step by step after winning the Champions League. Coupled with the consistent and excellent results on all fronts, it is no surprise that they were able to sign such a big contract. In seventh place is Chelsea, who earned €69 million from shirt sponsorship. Chelsea also have a large fan base, which has allowed them to maintain a relatively high level of sponsorship despite their poor results in recent years.
In eighth place is Bayern Munich, with the Bundesliga overlord sponsoring a jersey of 60 million euros. Limited by the general environment of the Bundesliga, Bayern's sponsorship amount is not high compared to giants of the same level. In addition to their excellent results every season, the team's jersey sales are often ranked first in Europe. But unfortunately, at the moment 60 million euros is already the limit. In ninth place is Juventus, with the Serie A giants able to receive 53.7 million euros in shirt sponsorship. Juventus jersey sales are also good, and the influence of the team is still there, so it is expected that the money will be taken every year.
In 10th place is Liverpool, with the Premier League giants able to earn €34.5 million a season from shirt sponsors. Although Liverpool is also a top club with a century of history, they are still slightly lacking in commercial development, so their shirt sponsorship is not very high. It was rumored that the top management wanted to change the sponsor in the future, perhaps because the contract amount was too low. What do you think of this ranking of jersey sponsorship costs?