(Reporter Xia Hui, reporter Wu Wei, correspondent Wang Yonghong, reporter of Xian'an District Rong Media Center) On April 30, the first chicken soup cultural carnival in Xian'an District, Xianning City was officially launched in Heshengqiao Town. During the "May Day" holiday, go to Xianning to drink chicken soup, visit the market, watch performances, and release the good mood of the holiday.
With the theme of "Seeing More Time and Fragrant Chicken Soup", the event set up 60 booths of "Village Market", attracting nearly 1,000 people to check in. The most popular is the chicken soup, which is fragrant in front of the stalls, attracting many tourists to stop and taste.
"The chicken soup smells very good, and I just drank a sip of it and it was very delicious, and I felt that one bowl was not enough, and I had to drink another bowl. Tourist Li Xueke said.
Heshengqiao Town is located at the junction of Wuhan and Xianning, and is world-famous for the "Battle of Heshengqiao" in the Northern Expedition in 1926. Hesheng chicken soup started in the 80s of the last century, and after more than 40 years of development, it has become a major feature of Hubei cuisine. Although it is famous, however, the trademark of "Hesheng Chicken Soup" has long been maliciously registered, which has become a hurdle in the hearts of Hesheng people.
"The birthplace of Hesheng chicken soup is in our place, and the cultural origin starts from us. It took us 3 years in various ways to get back the registered trademark of this chicken soup brand. Wang Zhe, deputy secretary of the Party Committee and mayor of Heshengqiao Town, introduced.
The return of the trademark has further strengthened everyone's determination to develop. Nowadays, the local chicken soup industry association has been established to build a regional public brand, develop together, and further improve the upstream and downstream industrial chain. Heshengqiao Town has successively won the title of "One Village, One Product" Demonstration Township and National Rural Characteristic Industry Output Value of Over 1 Billion Yuan.
"Based on one village, one product, one township and one industry, we will further promote the public brand of Hesheng Chicken Soup, so that more people will know Hesheng Chicken Soup, and they will drink chicken soup when they arrive in Hesheng. Wang Zhe said.