During the "May Day" holiday, New Xuhui Group launched the "Shanghai Taste - China Time-honored Brand" brand exhibition on Wukang Road, aiming to bring consumers an encounter between taste buds and history. Walking through the streets and alleys, old bungalows and skyscrapers are intertwined, and the familiar smoke and fireworks are blowing in your face. In this journey of taste, consumers are not only tasting the food, but also tasting the memory and temperature of the city, and feeling the "old time" on the tip of the tongue.
There are rich experiences and preferential activities at the exhibition site. The exhibition set up a special area for time-honored brands of Second Food, Qiaojiazha and Xinli Chaxi Restaurant, showcasing the historical evolution, product characteristics and cultural inheritance of each brand, so that visitors can have an in-depth understanding of the charm of time-honored brands. At the same time, an interactive experience area has also been set up, and a travel brochure is given, which contains various elements such as taste routes, promotional activities and stamped maps, so that consumers can experience time-honored products in person, feel Shanghai-style culture, and enhance brand recognition and favorability according to this treasure book.
In addition, Second Food will display exquisite samples of the new Guangqi cake on site, so that consumers can intuitively feel the appearance and quality of the product. At the same time, there are also professional product explainers to introduce the raw materials, production process, taste characteristics and cultural connotation of Guangqi cake to consumers.
Reporter: Xie Jingsheng
Editor: Geng Jieyu
Please indicate that the reprint is from the official account of Shanghai Xuhui