From May 1st to 5th, the Cathay Cinema on Huaihai Road launched the "Treasure Hunt" activity, and fans will have the opportunity to win coffee, ice cream, popcorn, snacks and other lucky benefits by going to the designated area of the lobby on the first floor to participate in the "scratch" lottery with the ticket stub of the Cathay Cinema on that day.
On the first day of the May Day holiday, there were still many citizens who came to watch the movie, but unlike in the past, during this year's May Day holiday, the Cathay Pacific Cinema, which had just completed the renovation and renovation, played a new trick.
"The main reason for this 'treasure hunt' activity is to thank fans for their long-term attention and support to our Cathay Pacific Cinema, and we have launched a lot of film sources during the May Day holiday, such as "Peacekeeping Anti-riot Team", "Howl's Moving Castle" and so on, and citizens who like to watch movies can come to drink coffee and watch movies. The person in charge of the planning department of Cathay Cinema said.
On the first day of the holiday, many fans came to try their luck in addition to surprises, and cups of coffee were delivered to the hands of fans, becoming a heart-warming existence. Mr. Wei, a citizen, also won the first prize and received 2 movie vouchers, which also became his "little luck" for the holiday. "I'm still quite happy, I've always been to Cathay Pacific when I watch movies, and I have feelings. Mr. Wei said.
The reporter saw that the renovated Cathay Pacific Cinema has a new look, and a multi-functional social space has been launched in the lobby on the first floor, where fans can rest and watch the introduction of the film.
According to reports, an exclusive café has been added on the first floor of the renovated Cathay Pacific Cinema, and in conjunction with the recently launched Shanghai International Coffee Culture Festival in Shanghai, movie + coffee has also become a "standard" only available in Cathay Pacific Cinema. According to reports, during the holiday, the Shangla Lang Cafe on the first floor of the Cathay Pacific Cinema also launched a wine bottle art exhibition, with more than 30 wine bottle installations with different shapes and exquisite designs transformed into candlesticks, vases, table lamps, ornaments and other artworks, which are also a new attraction for movie fans to check in.
Cathay Cinema, formerly known as Cathay Theatre, was built in 1930. The theater said that it hopes to rejuvenate this cinema with a strong cultural and historical heritage through the "movie +" model.
Reporter / Gao Lei
Editor / Zhang Shan
Photo / Gao Lei
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