If you want to say that the most expensive car at the Beijing Auto Show, it is not the old money style Toyota Seji that Phoenix Nirvana has been reborn, it is not the Porsche Taycan Turbo GT, the Range Rover Sport SV Edition one, and the Mercedes-Benz AMG S63 LE PERFORMANCE that symbolizes the expressiveness of major luxury brands, nor is it the Warrior M HUNTER, Hongqi Golden Sunflower National Gift, and Bentley Mulliner Batur, but Lotus EVIJA Fittipaldi, which is worth twice as much as the Bentley Mulliner Batur, 26.88 million yuan. The Lotus booth, with the blessing of EVIJA Fittipaldi and Type 66, also became the most expensive booth at the Beijing Auto Show.
"The character of the car" conveys the thinking at the beginning of product design
To put it mildly, there is a clear price distinction and manufacturing origin between Sports Car, Super Car, and Hyper Car in the definition of automobiles. Sports Car, which has a more prominent driving experience than commercial cars, is more like a product produced to meet the adrenaline-producing mechanism of ordinary consumers, and cannot get rid of the essence of the product. They are like skiing, skydiving, and providing occasional spices outside of everyday life, just like BBA's AMG, M PERFORMANCE, RS series, which are still essentially just sports cars.
The biggest difference between Super Car and Sports Car is the stubbornness and sacrifice in the character, the stubbornness in the race, the sacrifice of a certain amount of comfort, it will make people more willing to call "him" or "she", because the character is the fundamental point that distinguishes people from other things. The car with a personality seems to convey some of the initial thoughts of product design: carbon fiber door handles may be replaced with fabric door handles; keyless entry becomes a simple rotary ignition, at that moment, you can't remember the remote control of some commercial cars, so such a function is not needed, nor will it be considered at the beginning of the design; these do not need to be transmitted by language, just like a biological radio band that contacts and fuses with each other, and even has a certain romanticism. After all, no one can say clearly what they liked about their first love that year.
The machine resonates with the driver's soul
Hyper Car, on the other hand, maximizes this stubbornness, and they have a strong sense of mission, that is, what they were born for, perhaps it is more appropriate to call it "Him" (He is next to the word of the word, the word is the original word of God, and the word next to the word is also related to God, so it is used as the third person of God). Some Hyper Cars are for the limit of speed on land, some are for the limit of aerodynamics, and some are for a classic, for a certain driver, a certain team, a certain track, etc., more like the mission of the first machine is to destroy all the apostles, and the machine also needs the driver's soul to resonate with it. It is not only the guideline, but also the pinnacle of science and technology.
At that moment, the world was in turmoil, some people questioned that such a Hyper Car was just a toy parked in a garage, some people would say that it had nothing to do with them, at most it was a little symbolic, some people would think that a car brand would be a waste of money to keep such a high-end customization department from a commercial point of view, but almost no one denied the significance of totem for the existence of a brand tribe. Perhaps all of this is true, but for the owner of the two-way rush (quoting "Lotus firmly believes that in this day and age, having strong product power is only the foundation, and only by going both ways with users can we create value!"), these are just the distractions of the world, nothing more.
Lotus Chapman Bespoke is a 76-year century of glory and dreams
As far as Lotus is concerned, Lotus Chapman Bespoke is the first thing Lotus Chapman haute couture brand that can be seen everywhere in the booth allows countless track enthusiasts and fans to "return" to the black and gold era and feel the glory and dream of 76 centuries. F1 is to cars, minute repeaters are to watches, and this past of ascending to the throne is more like the writing of the dominance of the Black and Gold Dynasty - a streamline, silent, but already galloping.
"Until the organizing committee banned the Type88 equipped with a ground-effect double chassis", the narrator of the Lotus brand wittily told the history of the BAN position of the Lotus brand, in fact, this is not the first time at all, the Type56 that was banned from racing with a turbine engine is the first taste of being banned;
Therefore, if it is an extremely pure and pure old dynasty like Lotus, it seems understandable to do such a "labor and money" thing as retaining the high-end customization department, and commercialization is something that capital needs to care about, and all it has to do is to produce cars that return to pure driving pleasure. It is not "smart" to please everyone, but it is the ultimate and simple Driver to Driver equal communication, sharing the pure love of driving.
In a sense, it's also smart enough to "not please everyone." More than 100 years ago, automobiles as a valuable commodity, originally needed to be customized from the engine, to the chassis, the body one by one; after World War II, with the further jump in industrial productivity, the load-bearing body gradually replaced the girder structure body, "development", "integration", "mold cost", "assembly line automation" these words have become more expensive, expensive, and heavy in the assembly line era.
However, Design for One brings more than a deeper brand identity, such as the first living car of the Lotus Chapman Haute Couture Collection, the EMEYA Blossom Limited Edition is inspired by Mr. Colin Chapman and Ms. Hazel's East Carleton estate, and the four themes of "Blooming Flowers", "New Leaves in Spring", "Golden Stacks in the Forest" and "Deep Blue on a Snowy Night" symbolize the four seasons of life, and its gradient body is unique in the market segment. Entering the cockpit, the front passenger interior panel features 42 natural coloured sapphires from Sri Lanka and Myanmar, which are royal cut and dazzling like dewdrops.
Kanche Says:
Just as human beings create the assembly line, it is human beings who transcend themselves, but abandon part of the assembly line, which is human beings' insistence on aesthetics and conveying spiritual sense. You may not need a limited edition of 31 units to be numbered, or embark on a journey back to the origin of Chapman's Estate, or visit the Goodwood Festival of Speed to enjoy the excitement of the world's top car culture event, or a private jet delivery ceremony, but the world of painting and calligraphy needs Song Huizong, and Norfolk needs a brand like Lotus to connect with the spirit of drivers around the world who enjoy pure driving pleasure.