Lead
The phrase "singing every night, money and wealth continues" is the life ideal that many people envy, but in reality, few people can do this, and if someone realizes this ideal, it will also be questioned by public opinion, after all, such an outlook on life and values are not shared by many people.
In the age of the Internet, personal image and brand management are very important, and there is a figure who is active on the Internet, her personality and operation strategy are constantly changing, but she is still able to attract a large number of new fans, and this person is Dr. Xiangyi.
Dr. Xiangyi used to be a "knowledge blogger" who was good at telling historical knowledge on Weibo, and her knowledge level and explanation ability were also well-known, but then she opened a Douyin account called "Dr. Xiangyi", and began to be active on Douyin again, and her operation is also very proficient, why is this?
1. Dr. Xiangyi's personality and operation strategy are constantly changing.
Dr. Xiangyi's real identity is a female teacher, she opened an account called "Dr. Xiangyi" on Weibo, which is specially used to tell some historical knowledge, and her knowledge level is also very profound, so her Weibo also has a lot of fans, but later she opened a Douyin account called "Dr. Xiangyi", and began to be active on Douyin again, and her operation is also very proficient.
A large part of the reason why Dr. Xiangyi was able to attract so many fans on Douyin is that the fans she has accumulated with great difficulty on Weibo will also call for her Douyin account on Weibo, so her Douyin account can have so many fans.
But Dr. Xiangyi's persona on Douyin is completely different from the persona on Weibo, so why did she reshape her persona on Douyin?
Dr. Xiang Yi's character on Weibo is a "knowledge blogger", and her knowledge level is also very profound, so her Weibo also has a lot of fans.
But Dr. Xiangyi later found that her character is becoming more and more like a "scholar", this is because the knowledge she tells on Weibo is some relatively unpopular historical knowledge, and her way of explaining is also relatively boring, so her fan base is also some people who like to learn.
However, with the rise of short video platforms such as Douyin, the fan group on Douyin is not the same as the fan group on Weibo, and the fan group on Douyin is younger, so Dr. Xiang Yi has created an image of a "scumbag" on Douyin, and her explanation method is more humorous, which makes it easier to attract the attention of young people.
But Dr. Xiangyi's approach has also attracted many people's doubts, thinking that she is pretending to be tender on Douyin, so her Douyin account has also been reported by some people, but because she has too many fans, Douyin did not ban the account, but suspended her account for three months.
In the past three months, Dr. Xiangyi has not been active on Douyin anymore, but explained to her fans on Weibo, explaining why her persona on Douyin is different from that on Weibo, and apologized for some of her actions on Douyin.
2. Successfully attracting new followers, but the content is informative.
The three-month ban period passed quickly, and Dr. Xiangyi's Douyin account was resurrected, but her personality and operation strategy have undergone earth-shaking changes, and her character on Douyin is no longer the previous image of a "scumbag", but has completely become a "silly white sweet" character.
And her operation strategy on Douyin has also changed, she began to shoot some "kiss baby" videos on Douyin, so that her fans will feel very warm after seeing it, so that more fans will follow her, so that her Douyin account can continue to be active on the online platform without being banned.
Now Dr. Xiangyi's image and operation strategy on Douyin have changed a lot, but her knowledge level has not changed, and the knowledge she tells on Douyin is still some unpopular knowledge, so her Douyin account has accumulated a large number of fans after becoming active, and many of these fans have come through her call on Weibo, so her popularity is getting higher and higher.
But as her popularity grew, some of her inappropriate remarks were also discovered, and she used inappropriate remarks such as "We Day B" and "Day Dog" in her live broadcast, which is why her Douyin account was banned.
But even after being banned, she did not give up her Douyin account, but through a series of means, the platform Douyin did not dare to ban her account, and her Douyin account was able to be active again.
3. Dr. Xiangyi's operational strategy.
Many of Dr. Xiangyi's fan base came through her summons on Weibo, so after more people follow her on Douyin, she will be able to gain more followers on Douyin, and her Douyin account will be able to avoid being banned, which is a strategy that Dr. Xiangyi operates on Douyin.
Part of the reason why Dr. Xiangyi can be active on Douyin is because she has too many fans on Douyin and the Douyin platform does not dare to ban her account, and partly because her operation strategy is very skillful, which can make the Douyin platform dare not move her account.
On Dr. Xiangyi's Douyin account, she has a lot of fans, and many of these fans are accumulated by her on Weibo, so after Dr. Xiangyi's Douyin account was banned, she asked her fans for help on Weibo, so that fans could follow her Douyin account, so that her Douyin account could continue to be active.
In addition, there is another operational strategy, that is, Dr. Xiangyi will block the comments of some unfavorable accounts during the live broadcast, and her Douyin account has a lot of fans, so in her live broadcast room, the comments of fans are very fast, and Dr. Xiangyi only needs to block those unfavorable comments, so as to effectively avoid being banned.
epilogue
Dr. Xiangyi was banned for three months, but after her comeback, she reshaped her personality and continued to be active on the online platform to attract a large number of new fans, but her approach was also questioned by many people, thinking that she was just "singing every night and making money", but Dr. Xiangyi said that this is the life ideal she pursues.