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With the rapid development of the online world, more and more people want to take the express train of the Internet and become Internet celebrities who make countless money by shooting videos.
But is being an internet celebrity really that desirable?
It is undeniable that there are some Internet celebrities who have seized the traffic and achieved an annual income of one million through certain operational marketing, but there are also a group of people who are not so lucky.
They worked diligently to shoot videos, but they were plotted by capital, some were cheated for money, and some were abandoned and got nothing.
The source of this article comes from the authoritative report [Workers' Daily] [China.com] [China Youth Daily] (detailed sources are attached at the end of the article). In order to improve the readability of the article, there may be polishing of the details, please read sensibly, for reference only!
Li Ziqi: Equity dispute with the former company, has not returned
Is it so easy to be an influencer?
Li Ziqi will answer you: Of course not!
As a veteran Internet celebrity, Li Ziqi can be said to be the most fresh and refined existence in the mixed circle.
She shoots videos without gimmicks, hype, or advertising, but only records life, spreads culture, and finally uses her own name to make a best-selling food brand in the country, and it is reported that she has created an annual income of at least more than 100 million yuan for the company.
In the face of huge traffic, some people are flocking to it, and her videos are popular and have attracted many deliberate imitations from foreign bloggers.
But she was unmoved, insisted on innovation, and she firmly believed that the traditional Chinese culture was profound, and it was not something that foreigners like them could copy.
However, unlike the peaceful life of paradise shown in her video, she herself and her company have a fierce equity dispute.
When she focuses on polishing her work, she has no time to take care of anything else, and in order to better display her work, a short video often takes several days to shoot.
In line with the attitude of mutual trust, she handed over the account and the management of the food brand to the company, and she only participated as a partner, and she only received dividends for the money earned by the company.
But I didn't expect that behind the huge interests it is easy to breed evil.
When the "Li Ziqi" food brand was selling well all over the country, Li Ziqi realized that something was wrong, and the sales of snail flour alone were far ahead in the industry, but she only received a very small part of the dividends.
At this time, she had to start paying attention to her legitimate rights and interests, and as a result, she found that she had already been set aside.
Not only does she not have any actual shares in the company she brought up, but even the ultimate ownership of the brand created by her stage name "Li Ziqi" does not belong to him.
Once found out that Li Ziqi, who had been betrayed by his most trusted company, he was disheartened and stopped updating his social platform.
In order to protect her own legitimate rights and interests, she bravely took up the weapon of the law and sued the company in court with a complaint.
Unexpectedly, the black-hearted company still did not repent, and in order to calm public opinion, it said that there was no control over the account under the artist's name.
As soon as this move came out, Li Ziqi's assistant was indignant, saying that the black-hearted company reversed right and wrong.
Fortunately, in the end, Li Ziqi successfully defended her rights and interests through legal means and took back the ownership of the "Li Ziqi" brand, but she did not update the video for a long time, and her fans also dropped by millions.
Maybe it's because the blow was too big before, Li Ziqi has not been updated so far, and she rarely meets the public, but there are still many fans waiting for her return.
Meunier: See a person clearly with 35 million
A pair of small eyes, a handsome smile, tall and big, and a cool drag all day long, this is what Meunier always shows in the video.
He can often cause a wave of trends on short video platforms, and has also led to many topics such as tie cross-dressing, tactical detectives, and "Meunier clinking glasses".
After the fire, Meunier can be regarded as a complete promotion. not only became friends with many well-known Internet celebrities, but also co-produced a video promotion movie with famous actor Andy Lau.
Even in June 2022, he entered the entertainment industry and participated in a movie.
But at such a time when he was in the limelight, he revealed that he used 35 million to see the true face of a person!
In a live broadcast, he talked about his experience of being deceived, frequently smiled bitterly, told his speechlessness, and his eyes were sad that was difficult to hide.
As a blogger who focuses on innovative content, he often racks his brains to shoot a quality video, only to be stabbed in the back.
According to his own calculations, the former boss took nearly 35 million from him from online and offline activities!
Soon, many Internet celebrities in the same company also came forward to expose the evil deeds of unscrupulous bosses, and it turned out that they had all been deceived by their bosses to a greater or lesser extent.
Soon after, it was rumored that a big V broke the news that the company's founder had been arrested. Meunier also managed to terminate the company's contract after a period of hard work.
After terminating the contract, Meunier gradually slowed down the update speed of his videos, and while exporting his works, he also had a lot of time to enjoy life.
On April 27, Meunier updated a video on the short video platform, in which he changed his clothes silkily and was still the handsome teenager.
It seems that the quality of Meunier's video has not decreased after the termination of the contract, and I hope that he will get better and better after getting rid of the former company.
Haiyang: I was deceived three times, and I never "eat bread" again.
Do you still remember Hai Yang, the almighty delivery man who is not a problem in order to deliver takeaways, even if it is a "knife mountain and a sea of fire"?
If you are a netizen who often follows him, you should find that he has not filmed the content of this series for a long time.
So what made him give up his former traffic password?
It's a long story, Hai Yang was born in a family that was not wealthy, and when he first started shooting short videos, he had a few good friends to help him.
Later, his friends all took different paths, but he persevered, from writing scripts, shooting, to post-editing, all by himself.
In 2019, the video of him wearing a bright yellow takeaway suit and delivering takeaway over the mountains became popular, and the traffic poured in front of him for a while.
At this time, Haiyang, who was fighting alone, was targeted by some companies, and they threw olive branches to him, all wanting to catch this wave of traffic in their own hands.
Shooting and editing is what Haiyang is good at, and when he signs the company and looks at the contract, he is a little confused.
So when one of the companies stood up and said that after making money, the company would give him millions of dollars to let him own his own house and car, Haiyang agreed.
I thought that after signing the company, there would be a team to help me share part of the creative pressure, but I didn't expect that they were reluctant to invest in Haiyang at all.
After that, he had to create his own shooting, and he was afraid that the company would affect his style.
Hai Yang thought about the luxury cars and mansions that the boss said before, and he gritted his teeth again, believing that as long as he made money for the company, he would definitely be able to get a lot of money.
Skydiving, desert trekking, he persevered in these high-intensity shooting, and often suffered countless injuries in order to shoot a video.
But who knows, luxury cars and mansions are just big pies painted by the company. A few years have passed, and the rest of the company has driven luxury cars and lived in mansions, but he is still crammed into a dilapidated house with his family.
It was only then that he realized that he had been deceived, and that he had been working hard for the past few years, and now it seemed like a joke.
A split second blow crushed Haiyang's spirit, and he suffered from depression.
When he told the company the fact of his illness, he didn't expect that this company, which eats people and doesn't spit out bones, actually wants to hype up depression as a topic and squeeze out the last bit of value of Haiyang.
Hai Yang couldn't bear it anymore at this time, but without the Internet, he couldn't do anything, not to mention that he had to pay high liquidated damages for terminating the contract, so he had to make compromises.
At this time, a fellow from the same place stood up, and he got close to Haiyang, saying that he was going to carry out a live broadcast of agricultural products in his hometown and wanted to cooperate with Haiyang.
He claimed that he needed to use Haiyang's fame to do live broadcasts, and while contributing to his hometown, the two could also earn money, which was a win-win cooperation.
As a result, this fellow is a vicious wolf in sheep's clothing, he let Haiyang bring goods normally, and at the same time, he registered a company in his name to deceive.
After some operation, Haiyang not only did not get the money, but was also pointed at and scolded by those who were deceived, even if he himself was one of the deceived.
The hemp rope was broken in detail, and Haiyang, who had been deceived one after another, had not yet cleaned up his mood, and another "big cake" fell on his head.
This leather bag company was borrowed from other companies from employees to venues, and cooperating with Haiyang was just to use him for trial and error.
also pretended to be righteous and awe-inspiring, and wanted to pay liquidated damages for Haiyang, but in fact, the company's start-up capital was borrowed behind the scenes.
After experiencing a series of deceptions, Haiyang really figured out that only he was the strongest backing.
In the video on April 9, he filmed his own small company, hoping that with his own efforts, he can become bigger and bigger.
He also gradually changed his shooting style and stopped doing those high-intensity shoots.
I often record some of my own entrepreneurial journey, hoping that everyone can witness his success, and I hope to inspire more young people to actively start their own businesses.
epilogue
So, after watching so many Internet celebrities being manipulated by capital in the dark, will you still envy them?
【Disclaimer】The process and pictures described in the article are all from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible!
The content information in this article comes from: Workers' Daily, China.com, and China Youth Daily