According to Lighthouse Professional Edition, as of 17:23 today (May 1), the box office on the first day of May Day in 2024 will reach 315 million, which has exceeded the first day of last year's May Day (314.9 million)!
At present, the number of films released on May Day has been reduced from the 11 officially announced to 8. From the perspective of genre themes, the supply is rich: the main theme action blockbuster "Peacekeeping Anti-riot Team", the gangster hot-blooded action film "The Siege of the Kowloon Walled City", the happy twist comedy "The End of the Road", the suspense comedy "There is nothing that can't be solved by a hot pot", the popular Japanese animated film "Spy Playing House Codename: White", Hayao Miyazaki's classic IP "Howl's Moving Castle", the romance film "A Trip Through the Moon" and the parent-child animation "Pigman Movie", each of which does not look like "cannon fodder".
The initial pattern of this year's May Day file is indeed a bit "crowded", a month ago, a total of 11 films were finalized. On April 21, the official announcement of the withdrawal of "Xiao Qian", which had poor results after the small-scale screening, and the almost zero announcement of "Rescue in the Angry Sea" ran away, and the Hollywood film "Stunt Maniac" starring Commander Gao was rescheduled on May 17, leaving only 8 films to meet the May 1st file.
As for the reason for the withdrawal, industry insiders said that the number of films released on May 1st is too large, resulting in a low proportion of non-head films. Secondly, some film publicity materials have not yet been completed, and it takes a longer period to improve the publicity process.
Industry insiders said that although there is a lack of high-quality films with a high box office in the May 1st file, at present, the film distributors can modify the publicity direction in a timely manner according to the feedback, "Whether it is an emergency withdrawal or an early opening of the screening, at least in this May 1st file, the normal market order has been shown, and I look forward to the performance of the scheduled films." ”
Source: Lighthouse Professional Edition, Poster News Editor: Hu Yiyi Editor: Lai Ting Review: Lu Hongmei
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