Recently, the Chengdu Bureau of Culture, Radio, Television and Tourism released a video on the online platform, officially announcing that the giant panda "Huahua" was appointed as the "Honorary Director of the Chengdu Bureau of Culture and Tourism" and announced his resume. In this regard, netizens have said: In the future, the working time will be called "Flower Bureau".
The giant panda being the "director" can be described as a great joy in the panda world, and it is also an innovative move in the promotion of cultural tourism. As soon as the news was released, it immediately aroused onlookers on the whole network, and netizens said hello to "Huahua", and many people joked about "Huahua".
Screenshot of netizen comments
The giant panda "Huahua" is the top stream on the Internet, and its popularity is very high, and its every move will attract everyone's attention. At present, there are countless tourists who go to Chengdu from all over the country to see "Huahua" every day, and there are many netizens "squatting" in the cloud, just to take a look at the daily interaction between "Huahua" and the breeder "Grandpa Tan".
The giant panda is a national treasure, and "Huahua" is the focus of the national treasure, and the "business" is diligent, and the ability to "bring goods" is super strong, which directly drives the substantial growth of the base's ticket revenue, and the sales of peripheral goods are hot, and it has also published a "photo album" and has been on CCTV's "Spring Festival Gala".
Sichuan is the province with the largest number of giant pandas in mainland China, and the local giant pandas are also used as cultural tourism ambassadors, and many giant panda elements can be seen on the streets of Chengdu. When people travel to Chengdu, most of them will visit the giant panda breeding research base. Big data shows that for every tourist brought by "Huahua", it can bring at least 1,075 yuan of economic growth to Chengdu. It can be seen that the attraction of "Huahua" is extremely strong, so dedicated and versatile, being promoted to the "Honorary Director of the Bureau of Culture and Tourism" can be described as the icing on the cake, which can not only add points to Chengdu's cultural tourism industry, but also give "Huahua" more opportunities to "get out of the circle".
Although the giant panda "Huahua" has become a "flower bureau", although it is only a formal "title", it reflects the meticulous intentions of Chengdu's cultural and tourism department in publicity and promotion. Cultural innovation with the concept of "cute pets" can touch the public's feelings, win the attention of the market, and then convert network traffic into offline passenger flow, and promote the thriving development of the cultural tourism industry.
In recent years, with the accelerated recovery and development of the tourism industry, the public has a strong desire to travel, and the tourism economy has continued to grow. The endless cases of cultural tourism promotion are refreshing, which has further stimulated the interest of tourists, and turned many unpopular, niche destinations and scenic spots into Internet celebrity check-in places.
The cultural tourism industry is a field dominated by innovation and creativity, and in order to gather popularity, it is necessary to maintain market acumen, understand the real feelings of tourists, continue to forge ahead, and constantly innovate and change.
With the development of economy and society, people's demand for leisure and entertainment is increasing, and tourists pay more and more attention to the sense of experience. Therefore, in recent years, all localities are actively seeking innovation and change, such as entering "Zi" to catch up with "baking", "Erbin" out of the circle, Tianshui "Malatang", etc., are typical cases of cultural tourism innovation.
After the huge marketing effect of the "flower bureau", other places may follow this practice and let the "cute pet" be the marketing officer. Publicize the local representative resources well, it will attract people's attention, coupled with the sincerity of hospitality and excellent service, and finally realize the traffic into "retention". (Author: Jiang Debin; Editor: Yang Shuo)