● Nanchong Rong Media Center reporter Li Kui
On April 30, the development of media integration in Nanchong City ushered in an important milestone node: Nanchong Daily, Nanchong Radio and Television Station (including Nanchong Educational Television Station), Nanchong Reading and Writing Publishing Co., Ltd. "three into two" - Nanchong Rong Media Center, Nanchong Media Group was officially unveiled. This is not only a new starting point and a new departure, but also marks a new stage of integration and in-depth development of Nanchong Media.
Those who are willing to take advantage can be the first, and those who can seek power will succeed. Nanchong media seek because of the situation, move in response to the situation, take advantage of the trend, from "addition" to "integration", from "physical change" to "chemical reaction", the main force of the media into the "main battlefield" of the Internet, will surely implement the "five cities strategy", promote the "construction of five districts", accelerate the construction of the provincial economic sub-center, and strive to write a new chapter in the construction of modern Nanchong to provide strong news and public opinion support.
The inauguration of the center and the group and the integration of media have entered a new stage of in-depth development
On the morning of April 30, the unveiling ceremony of Nanchong Rong Media Center and Nanchong Media Group was held in Nanchong Rong Media Center (Area A). As the red cloth slowly opened, the "Nanchong Rong Media Center" and "Nanchong Media Group" were officially unveiled.
The applause rang out, and the on-site personnel took out their mobile phones one after another to freeze this landmark picture in the history of Nanchong Media's development.
In April 2023, after the on-site meeting on the in-depth integration of media at the provincial and municipal levels was held, the Municipal Party Committee and the Municipal Government promoted it at a high level and held a series of meetings to study related matters at a high level; the leaders of the Propaganda Department of the Provincial Party Committee visited Nanchong for many times to provide careful guidance and help to the construction of Nanchong Financial Media Center and Nanchong Media Group, and put forward specific requirements; the Propaganda Department of the Municipal Party Committee took the lead in setting up a multi-party participation preparatory working group to promote the reform of media integration as a whole; and formulated an integration plan from a high starting point of multiple departments to promote the reform of media integration in Nanchong to enter the stage of full implementation.
Under the overall deployment of the Municipal Party Committee and the Municipal Government, Nanchong Media Convergence Reform pressed the "fast forward button", formulated integration plans, established financial media institutions, promoted asset transfers, built financial media brains, and carried out personnel deployment.
Looking back at each time node, at the unveiling ceremony, whether it was the leaders and guests who participated in the event, or the mainstream media people in Nanchong, they were all excited.
"We will continue to tirelessly explore the exciting events and people in Nanchong, and faithfully and objectively record and disseminate the remarkable achievements, good experiences and good measures of the people of Nanchong in the journey of forging ahead. Liu Xinyu, editor of Nanchong Financial Media Center, is full of passion.
"The inauguration of the center and the group has accumulated new momentum for a new round of development, which will radiate stronger and more advanced productivity, and will strive to sail and pursue the ultimate in the channel of media integration, and create more high-quality masterpieces. Luo Zhu, a reporter from Nanchong Rong Media Center, is full of confidence.
"Grasp the development trend and law of media integration, break the inertia of thinking and path dependence, practice the true skills of writing and speaking, and know how to shoot and edit, so as to contribute to the transformation of production processes, enriching reporting methods, and promoting technological upgrading. Ma Xiaojun, editor of Nanchong Financial Media Center, expressed new ideas for work for the first time.
The original intention has not changed, and it has high hopes for Yin Yin's blessings
In the prime of life, the feet are yin.
At the unveiling ceremony, stop in front of the exhibition boards, watch carefully and read carefully, the step by step leap of Nanchong media development, Nirvana again and again reflected in the eyes and hearts of every guest.
On October 1, 1952, the "Nanchong Daily" with the fragrance of ink was sent to the citizens in the hands of the people, and its inauguration opened the historical era of Nanchong municipal party media. From "Nanchong Daily" to "Nanchong Daily", from a single paper media to an all-media matrix, from bidding farewell to "lead and fire" to ushering in "light and electricity", and creating "data and network", Nanchong Daily has never stopped moving forward.
In March 1950, the older generation of radio and television people built a radio station in northern Sichuan. On October 25, 1987, Nanchong TV Station was established. From the radio waves covering the land of northern Sichuan in the 50s of the last century to the screens that lit up thousands of households in the 80s, from the radio station to the Nanchong Radio and Television Station, Nanchong Radio and Television has grown from scratch and from weak to strong, prospering with the motherland and making progress with the times, accompanied by the lights of thousands of homes.
In September 1979, "Reading and Writing" was launched, and its "birth" was inscribed by the old man Bingxin. The publication "Reading and Writing" has accompanied the growth of generations of Nanchong people and has become an indelible memory for generations of Nanchong people. At present, it is distributed in 31 provinces (autonomous regions and municipalities directly under the central government) across the country, and its circulation, readers' recognition and brand influence rank among similar publications in the country.
From the beginning of only newspapers, TV stations, and "Reading and Writing", to the continuous enrichment of media forms, towards integrated development, and the formation of an all-media matrix of newspapers, stations, periodicals, networks, terminals, micro, and screens, the mainstream media in Nanchong has overcome all the obstacles and braved the wind and waves, and now it is flourishing.
At the unveiling ceremony, the guests praised Nanchong Media for unswervingly raising the banner, gathering the hearts of the people, educating new people, revitalizing culture, and showing its image, cheering for the development of Nanchong with heart and affection, cheering for the people, and promoting the society to clear the turbidity.
"With the party in the same direction, beating with the pulse of the people, and resonating with the development of Nanchong at the same frequency, in passing on the decision-making and deployment of the municipal party committee and the municipal government, reporting on the vivid practice of the grassroots, and reflecting the voice of the masses, it reflects the responsibility of the media, and sends out a good voice of Nanchong and tells a good story of Nanchong. Cao Liping, deputy secretary of the Party Committee of the Municipal State-owned Assets Supervision and Administration Commission, said.
"I wish Nanchong Rong Media Center and Nanchong Media Group to take the unveiling as a new starting point, innovate in 'integration', improve in 'cooperation', and become mainstream media in the new era with strong communication, guidance, influence and credibility. Li Banghua, director of the Shunqing District Financial Media Center, said.
The main force marched into the "main battlefield" to create new quality productivity
"Those who are not new will retire every day." In the all-media era, how to make the party's voice spread more widely and deeply, and the mission and task of the main force of the media to advance into the "main battlefield" of the Internet are becoming more and more urgent. At the unveiling ceremony, all the editorial staff were full of passion: "The new journey shows new responsibilities, changes 'I want to melt' to 'I want to melt', and strives to adapt to the new situation of communication!"
With the unveiling of Nanchong Rong Media Center and Nanchong Media Group, a series of practical explorations have also been opened:
Innovative integration mechanism - "comprehensive integration" of institutions, personnel, technology, business and ideas, "operation mode" of news + government affairs + service + business, and "two-wheel drive" of business + industry;
Build a convergent media brain - the command and dispatch of the convergent media brain, the "convergence media ecology" of AI + big data, the "four major systems" of media integration, integrated dispatching, command and assessment, digital planning, editing, proofreading and distribution, and intelligent media assets, upgrade the news client and cluster operations, and achieve comprehensive digital transformation and the effect of "1+1+1)3";
Reengineering the collection and editing process - integrated planning, one-time collection, multiple generation, matrix release and multi-dimensional evaluation of newspapers and periodicals;
Integrated media platform - optimize the layout of the media structure, and integrate 3 newspapers, 2 stations, and 1 journal into 2 newspapers, 2 stations, and 1 periodical.
The audience is changing, the communication tools are changing, but what remains unchanged is the original intention and mission of outputting good content and good news. The unveiling of Nanchong Rong Media Center and Nanchong Media Group has completed the first step of deep media integration, and the next step will be more forging ahead.