The launching ceremony of the 2024 Lantian County All-for-One Tourism Season
Huashang.com (Reporter Dong Xuye) The most beautiful April day in the world, the beautiful blue field is full of spring. On the afternoon of April 30, the launching ceremony of the 2024 Lantian County All-for-One Tourism Season was successfully held in Bailuyuan Film and Television City. The event was hosted by the Propaganda Department of the Lantian County Party Committee of the Communist Party of China and the Lantian County Culture, Tourism and Sports Bureau, organized by Huashang.com, Huashang International Communication Center, and Bailuyuan Film and Television City of Shaanxi Tourism Group, and co-organized by Ctrip Group and Shaanxi Yili Dairy Co., Ltd.
Xu Yi, Secretary of the Lantian County Party Committee, Wang Jing, Member of the Standing Committee of the County Party Committee and Deputy County Magistrate, He Xinfeng, Member of the Standing Committee of the County Party Committee and Minister of the Propaganda Department, Yan Jianbin, Cultural Tourism Expert and President of Shaanxi Festival Culture Promotion Association, Sun Weili, General Manager of Regional Government Affairs of Ctrip Group, Ren Kun, Deputy Editor-in-Chief of Huashang Daily and Editor-in-Chief of Huashang.com, Li Yikai, Secretary of the General Party Branch and Executive Director of Shaanxi Bailuyuan Tourism and Culture Development Co., Ltd., Li Longan, General Manager of Shaanxi Bailuyuan Tourism and Culture Development Co., Ltd., Deputy Editor-in-Chief of Huashang.com, Mao Jiaxin, general manager of China Commercial International Communication Center, and other leading guests attended the event.
More than 100 people participated in the event, including heads of relevant departments, representatives of cadres and masses of various towns (streets), representatives of the cultural and tourism industry, and media representatives.
Guanzhong Folk Allegro "Helping to Work Together" shows the new spirit of Lantian from all walks of life to ensure tourism services
At the beginning of the event, Guanzhong folk allegro "Helping to work together", folk dance "Huantian Yangge" and other programs took turns to appear, vividly showing the spiritual outlook of Lantian County in the new era and presenting an audio-visual feast for the audience.
The 2024 Lantian all-for-one tourism season "Four Seasons Lantian" tourism route was released
At the launching ceremony, the staff of the Lantian Cultural and Tourism Bureau incarnated as "Wang Wei" and the Lantian Cultural Tourism Recommendation Officer, and promoted the "Four Seasons Lantian" cultural tourism route of the 2024 Lantian County All-for-One Tourism Season in a way that traveled through time and space. These four tourist routes not only cover the different natural scenery of Lantian in four seasons, but also integrate rich historical and cultural connotations, allowing tourists to have an in-depth understanding of the history, culture, natural scenery and folk customs of Lantian during a relaxed and pleasant journey.
Yan Jianbin, a cultural tourism expert and president of the Shaanxi Festival Culture Promotion Association, shared the theme
At the event, Yan Jianbin, a cultural tourism expert and president of the Shaanxi Festival Culture Promotion Association, made a wonderful sharing with the theme of "Beads into a Chain, Starting from the "New" - Talking about the Creative Planning and Integrated Development of All-for-One Tourism in Lantian County". Yan Jianbin believes that Lantian all-for-one tourism should vigorously develop rural ecological tourism, rural research and study tours, rural health tourism, etc., and through a variety of rural festivals, seize the advantages of Lantian close to Xi'an, transform rural tourism into urban leisure industry, and make Lantian a "rural living room", "back garden", "leisure place" and "rest place" for Xi'an citizens all year round and weekends.
Sun Weili, Regional General Manager of Trip.com Group, shared the theme
Sun Weili, General Manager of Regional Government Affairs of Trip.com Group, shared the theme of "Walking in Xi'an, Staying in Lantian". Big data shows that Lantian is mainly in the province, and Xi'an is the main force, and creating high-quality and resort-oriented products is still an important force for future tourism consumption growth. The consumption potential of accommodation and ticket products in Lantian is significant, and the characteristics of one-day and two-day tours are distinct, and parent-child families and white-collar workers are the main tourists. In the development of Lantian all-for-one tourism, it is necessary to focus on the characteristics of core customer groups to help tourists improve their stay time and extend the consumption chain.
Internet experts took photos at the event site
This all-for-one tourism season also interprets the promotional slogan "Meiyu Lantian is close at hand". The word "beauty" highlights the diverse beauty of Lantian - beauty in beautiful mountains and rivers, beauty in humanities and history, beauty in hospitality, and thoughtful service. The meaning of the word "near" propaganda is at the end of the pen, the feeling of invitation is in the present, and the scenery is easy to find in front of you, and the language is kind and natural, which not only shortens the distance between the tourists, but also the sincere invitation of Lantian to tourists, so that more people can understand Lantian, enter Lantian and fall in love with Lantian.
In the future, Lantian County will continue to strengthen the innovation and development of tourism, bring more colorful tourism experience to tourists, and make the charm of "Meiyu Lantian" more deeply rooted in the hearts of the people.
Source: Huashang.com