The Grammys and the Super Bowl: The wireless audio technology behind the top event
The Grammys and Super Bowl are the most high-profile annual events in the United States and around the world, attracting hundreds of millions of viewers. These two top-notch events not only showcased the charm of music and sports, but also highlighted the important role of wireless audio technology in live transmission and presentation.
The Grammys are known as the "Oscars of the music industry" and are one of the most authoritative awards in the global music industry. It is awarded annually by the National Academy of Recording Arts and Sciences to recognize outstanding musical artists over the past year. This event not only witnessed the birth of music superstars, but also promoted the development of the entire music industry. At the Grammys, the on-site wireless audio system played a key role in ensuring the high-quality transmission of the musical performances.
The Super Bowl is the annual finals of the National Football League and is considered the "big American holiday". This annual sports event not only attracts hundreds of millions of fans, but also becomes an excellent stage for brand marketing. Wireless audio technology plays an indispensable role in delivering every moment of the event to the audience with high quality, both inside and outside the stadium.
Wireless audio technology plays an important role in both of these events, becoming a key guarantee for ensuring live audio performance. Through advanced wireless systems and equipment, the artists' performances are presented with high quality and the audience can be fully immersed in the audio-visual feast. The application of wireless technology not only improves the live experience, but also promotes the development and progress of the entire entertainment industry.
The use of wireless audio technology in the Grammys and the Super Bowl
Grammy Awards: Frequency Coordination & Wireless Microphone Selection
At the Grammys, the application of wireless audio systems faced a huge challenge. The radio frequency environment in downtown Los Angeles is extremely congested, and a large number of wireless devices are operating at the same time, which is very prone to frequency interference. In order to ensure the stability and reliability of audio transmission, frequency coordination is particularly important.
Shure's Axient Digital digital wireless system played a key role at the Grammy Awards with its advanced frequency management capabilities. The system intelligently avoids interference by scanning and frequency usage in real-time, assigning cleaning frequencies to a large number of wireless microphones and monitoring devices. Together with the Wireless Workbench software, the entire wireless system enables efficient frequency coordination and monitoring.
In addition to frequency management, the selection of wireless microphones is also a key part of ensuring audio quality. At the 2024 Grammy Awards, many well-known artists such as Miley Cyrus, Dua Lipa, Olivia Rodrigo, SZA, Jon Baptiste and more have used Shure's wireless microphone products, including SM58, KSM11, 565SD and other models. With excellent audio capture and reliable wireless transmission, these microphones deliver the ultimate musical experience for your audience.
The Shure Company has been a strong partner of the Grammys for many years. The professional production team behind Shure chose Shure's wireless technology based on its high recognition of its superior performance and reliability. The application of wireless audio technology ensures that every important moment on the Grammy stage is accompanied by excellent audio effects.
Super Bowl Halftime Show: Navigating the Challenges of a Complex Wireless Environment
Similar to the Grammys, the Super Bowl halftime show places extremely high demands on the wireless audio system. Take the 2024 event, for example, at Loyalty Stadium in Las Vegas, where the wireless RF environment is extremely congested and complex, posing a huge challenge to the operation of wireless equipment.
In the face of this difficult environment, Shure's Axient digital wireless system once again played an important role. It provides stable wireless transmission for a large number of wireless microphones, in-ear monitors, and monitoring systems required for the halftime show through intelligent frequency management and strong anti-interference capabilities.
In the halftime show, many star singers such as Arthur Kid used Axient wireless microphone products to show their stage charm. The reliable operation of wireless audio technology ensures that every moment of the scene is captured and transmitted with high quality, bringing an immersive audio-visual experience to the audience.
Wireless audio technology plays an integral role in the Grammys and Super Bowls. Through advanced wireless systems and equipment, the artists' performances can be presented with high quality, and the audience can fully immerse themselves in the audio-visual feast and feel the warm atmosphere of the scene. The application of wireless technology has not only improved the entertainment experience of these two major events, but also promoted the technological progress of the entire live entertainment industry.
The Future of Wireless Audio Technology: Advancing Live Entertainment Experiences
The successful use of wireless audio technology at top tournaments such as the Grammys and Super Bowl demonstrates its critical role in ensuring high-quality live audio transmission. Through continuous innovation, wireless audio technology is driving advancements across the live entertainment industry, bringing audiences an unprecedented audiovisual experience.
Wireless audio technology will be further developed and applied in the following aspects:
Frequency management capabilities will be significantly enhanced. As the number of wireless devices continues to increase, available frequency resources will become increasingly scarce. Through artificial intelligence and machine learning technology, wireless systems can be more intelligent and avoid frequency interference, and realize the efficient use of frequency resources.
Audio codec technology will be further improved. The new generation of codecs not only delivers higher audio quality, but also reduces latency for a quasi-wired wireless experience. This will greatly enhance the sense of presence in the live music performance.
The reliability and security of the wireless system will also be enhanced. Through multi-antenna technology, frequency hopping and other means, wireless audio transmission will be more stable and reliable, free from the risk of interference and eavesdropping. This is essential for audio transmission in some important occasions.
Wireless audio technology will also expand its application to more fields. In addition to concerts and sporting events, it can also be applied to various live events such as theatrical performances, multimedia exhibitions, etc., to bring an immersive experience to the audience.
Wireless audio technology is revolutionizing the live entertainment industry. Through continuous innovation, it will bring a better audio-visual experience to the audience, making every live event an unforgettable audio-visual feast. We have reason to believe that in the near future, wireless audio technology will become an indispensable core supporting technology for live entertainment.