The origin of Yu Chengdong's nickname "Yu Dazui".
As the executive director of Huawei, the CEO of the terminal BG, and the chairman of the intelligent vehicle solution BU, Yu Chengdong is nicknamed "Yu Dazui" by netizens because he often blows about Huawei products in public. Although the nickname is somewhat ridiculous, it also reflects Yu Chengdong's confidence in Huawei products and loyalty to the company.
Yu Chengdong was born in an ordinary rural family and grew up in a poor family. With his own efforts, he was admitted to Northwestern Polytechnical University, and later entered Tsinghua University for further study, with a very solid professional background. After graduating, Yu Chengdong joined Huawei and grew into the backbone of the company. As a hero of Huawei's mobile phone business, Yu Chengdong led the team to achieve many goals that were questioned at the beginning, which also proved that his "bragging" is not empty words.
Recently, Yu Chengdong has changed from "Yu Dazui" to "Yu Xiaozui" on Weibo. The reason is that AITO, Huawei's smart car brand, delivered 32,973 new vehicles in January 2024, far exceeding Yu Chengdong's previous estimate of its popularity. This data not only made Yu Chengdong boast of "Yu Xiaozui", but also aroused a wave of joy and ridicule among netizens.
Yu Chengdong complained about the lag of intelligent driving regulations, which caused heated discussions
Yu Chengdong posted his experience of driving the Wenjie M9 from his hometown in Anhui to Shenzhen in the circle of friends. He said that the whole process of using intelligent driving, very easy, the only unpleasant thing is that the fingers have to be on the steering wheel, because the regulations require that it is not allowed to leave the hand for a long time.
During this period, the intelligent driving function of Yu Chengdong's car was turned off twice. In the middle, he took his hands off the steering wheel for a long time and was fined for 3 minutes and was not allowed to use intelligent driving. Later, he was fined again, resulting in the complete unusability of intelligent driving. In the end, he could only take the opportunity to go to the toilet in the rest area to resume intelligent driving.
Yu Chengdong complained about this: "The regulations are lagging behind the development of technology, and it should be in the DMS camera (driver monitoring system) to judge that the driver is not sleeping can get rid of it. He believes that the NCA pilot intelligent driving has basically reached the L3 level on the highway, and it can be considered to allow users to let go of the regulatory requirements of always holding the steering wheel.
Interpretation of regulations: Level 2 still needs to hold the steering wheel
Regarding Yu Chengdong's complaints, some netizens commented that he "knew the law and broke the law" and "who is responsible for the accident".
According to experts, the mass-produced models of mainland China are generally in the L2 assisted driving stage. Due to the complex road traffic conditions, Level 2 assisted driving still requires the driver's hand to rest the steering wheel.
Although the current laws and regulations do not explicitly stipulate that you cannot take your hands off the steering wheel, the Regulations for the Implementation of the Road Traffic Safety Law stipulate that making handheld phones and watching TV are acts that hinder safe driving.
Large car companies require drivers to keep their hands on the steering wheel and keep their eyes on the front, otherwise they will exit the assisted driving function. Yu Chengdong was disabled for intelligent driving precisely because of this function setting.
Huawei claims to have reached L2.9 and is "infinitely close to L3", but according to the national standard, all drivers below L3 are assisted driving. In the event of an accident, the driver is first responsible for the accident.
Netizens hotly discussed: Yu Chengdong's words and deeds caused controversy
Yu Chengdong's complaint sparked widespread heated discussions and ridicule among netizens. Some people believe that he "knows the law and violates the law" and has committed dangerous behavior, and who will be held responsible in the event of an accident; others think that he is reckless in his remarks and lacks a basic concept of the rule of law.
Some netizens also expressed their understanding of Yu Chengdong's helplessness. They believe that the development of intelligent driving technology does far exceed the regulations, and the update of regulations should be accelerated to adapt to the new technology, otherwise it will become a stumbling block to development.
This is no longer Yu Chengdong's controversy because of "Yu Dazui". Previously, he had repeatedly bragged about Huawei products in public, and was nicknamed "Yu Dazui" by netizens.
It is with this enthusiasm and self-confidence that Yu Chengdong can lead the team to achieve many goals that were questioned at the beginning. From this point of view, his "Yu Dazui" behavior is also loyalty to the company's products.
The impact and suggestions of Yu Chengdong's "Yu Dazui" incident
Although Yu Chengdong's words and deeds have caused a lot of controversy, from another point of view, it is this enthusiasm and self-confidence that allows him to lead the team to achieve many goals that were questioned at the beginning. As an executive of a technology company, Yu Chengdong may still be a little more restrained in his "Yu Dazui" style, so as not to cause unnecessary controversy and questions again.
The impact on the brand image of Huawei and Wenjie
Yu Chengdong's complaint about the lag of intelligent driving regulations undoubtedly made his nickname "Yu Dazui" well-known again. In the short term, this will undoubtedly have some negative impact on Huawei and its smart car brand.
As a senior executive of the company, Yu Chengdong's words and deeds will be interpreted by the outside world as the company's official position. He has publicly questioned the current regulations, which are seen as "knowingly breaking the law" and dangerous driving behavior, which can easily raise questions about the safety and compliance of the car.
On the other hand, some netizens believe that the reason why Yu Chengdong complains so much is precisely because the intelligent driving technology of Wenjie Automobile has been ahead of the existing regulations. From this point of view, his remarks may also arouse public attention and discussion on the development of intelligent driving technology.
In the long run, if Yu Chengdong can restrain his "Yu Dazui" style a little bit, and be more cautious and decent in his words and deeds, he will definitely be able to establish a more positive and professional brand image for Huawei and Wenjie.
Advice to business spokespersons
As an executive and spokesperson for a tech company, Yu Chengdong will naturally receive more attention and scrutiny. His words and deeds can easily be interpreted by the outside world as the company's official position. He needs to be more cautious and decent in his speech.
Yu Chengdong can consider the following points:
Avoid using exaggerated rhetoric and try to be objective and rational with facts rather than boasting.
For some sensitive topics, such as regulations and policies, it is necessary to fully understand the background knowledge first, rather than making hasty comments.
Even if you have different views on certain policies, you should express them in a more tactful and rational way, rather than directly challenging or questioning them.
In public, always pay attention to your identity and proportion, and avoid inappropriate words or behavior.
If it is true that there is a situation in which there is no cover-up, it is necessary to apologize and clarify the position in a timely manner to avoid the escalation of the conflict.