There are fewer and fewer private developers taking land!
In recent years, the main force of real estate investment is mainly the head state-owned enterprises, new power state-owned enterprises and local urban investment companies.
Since 2024, there are very few private developers that can still be active in the investment market, and only a few developers such as Longfor, Binjiang and Dahua Group have made gains in 2024.
However, Brother Hui observed that there is a private real estate company, Sichuan Bangtai Group, which has been constantly acquiring land since 2020, emphasizing that it has never stopped.
01
Sichuan Bangtai was established in 2007, before that it was a newly established sales agency company in Leshan.
At first, Bangtai relied on the transformation of the third- and fourth-tier cities in Sichuan from a sales agency to development, and moved its headquarters from Leshan to Chengdu in 2013 and began to lay out the real estate business.
From March 2024 to the present, in just one month, Sichuan Bangtai has officially issued as many as 4 good news for land acquisition, which is enviable. Specifically, the main ones are:
1. On March 29, 2024, Bangtai Group fought for about 1 hour and 95 rounds of fierce battles, and finally won about 86 acres of low-density land on Gaopoling Road in Nanning for 791 million yuan;
2. On April 9, 2024, it won about 47 acres of high-quality land in the Chengdong Area of Xichang City, Sichuan;
3. On April 22, 2024, with a total price of about 322 million yuan, it successfully acquired two high-quality land parcels of about 97.59 mu in Hongta District, Yuxi City, Yunnan Province;
4. Then, on April 25, it successfully acquired about 110.19 acres of high-quality land in Yan'an New District, Shaanxi Province at a total price of about 389 million yuan.
In the past year, Sichuan Bangtai's performance on the investment side is also quite strong, according to relevant statistics, in the list of land area acquired by real estate enterprises in China in 2023, Bangtai ranks 13th in the industry with 2.49 million square meters.
Up to now, Bangtai has entered 28 cities across the country, with a total of 125 development projects, so why can a Sichuan developer have such a strong and continuous ability to acquire land?
Brother Hui communicated with the internal managers of Bangtai and learned that first of all, in the past few years when the property market was relatively hot, Bangtai did not blindly increase market investment, and in the past few years, Bangtai has eaten the dividend period of the second, third and fourth cities in Sichuan Province in the whole process, and has a foundation.
In addition, from the perspective of the current overall business layout of Bangtai, its core project layout is located in Sichuan, which may also be the result of deep cultivation.
In addition, the boss of Bangtai is low-key, pays special attention to market research and customer service, and focuses on the development direction formulated by the company, and the team has a strong sense of decentralization and execution.
02
Strong and long-lasting investment ability needs to be supported by strong sales performance, otherwise everything is empty talk.
In 2023, Bangtai ranked first in the market with a sales performance of 11.5 billion yuan in the sales list of strong prefecture-level cities in Sichuan Province, and in the first quarter of 2024, it stabilized the first place in the market of strong prefecture-level cities in Sichuan Province with sales of 2.474 billion yuan.
Not only that, in the sales list of the top 100 real estate companies in the country in the first quarter of 2024, Bangtai ranked 30th on the top 100 list with 6.59 billion.
At present, the overall demand for real estate jobs is not as good as before, and the recent recruitment needs of Bangtai in official and other channels and various posters are numerous.
Among them, there is a recruitment brochure for landscape design (deputy) director, which has aroused heated discussions among many practitioners.
It can be seen that in the above introduction, the most eye-catching is that the salary range of the position is as high as 100-1.5 million, and the salary of landscape design (deputy) manager and engineering (deputy) manager level is also as high as 50-900,000.
You must know that the salary range of these positions has far exceeded the average of other peers, and even in the good times, this annual salary is very attractive.
In addition, according to internal disclosures, most of the middle and grassroots employees who worked in Bangtai last year received a year-end bonus of more than 100,000 yuan, and it seems that Bangtai's money is not only reflected in the investment and land.
Recently, there are indeed many people in the market who have come to consult Brother Hui to understand the position of Bangtai, and it is understood that Bangtai has not yet introduced higher-level managers in the industry for the time being.
With the ability of Sichuan Bangtai to continue to develop upwards and the current large number of recruitment needs, it is believed that more and more industry managers will join in the future.
03
When the market was flourishing in Sichuan and Chongqing, many national real estate enterprises with a scale of 100 billion yuan also emerged, including Longhu, which is still the light of private enterprises today, and Blu-ray and Jinke, which were incomparable in the past.
There is also a Sichuan territory that is expected to achieve a sales target of 100 billion yuan from 2020 to 2021, but has changed three presidents within three years, and has also been crowned as an "industry talent grinder" by industry insiders.
As the second listed company in Sichuan, the territory also officially defaulted on a $119.43 million debt in June last year.
Now that Blu-ray has been delisted, it is now in a deep debt crisis, and it is basically hopeless. Since the debt crisis broke out in 2021 and the official default of a US dollar bond in December 2022, Jinke has been seeking self-rescue and bankruptcy restructuring in the past two years.
Regarding Jinke's latest development, on February 21, 2024, Jinke applied to the court for bankruptcy reorganization on the grounds that it could not pay off its due debts and obviously lacked solvency.
On the evening of April 22, Jinke Co., Ltd. issued an announcement: Chongqing No. 5 Intermediate People's Court ruled to accept the reorganization application of Jinke Co., Ltd. and Chongqing Jinke.
From the perspective of the industry, Jinke is the first large-scale real estate company to file for bankruptcy on its own in recent years, and everything shows that Jinke only wants to survive at this time.
On the other hand, Sichuan Bangtai's achievements today are not accidental, Blu-ray, Jinke, and Territory are the most obvious and identical development models: they are all promoters of the high-turnover model.
In the period of regional achievements, the national business layout will be accelerated, and a large number of "recruitment" will lead to the decline of the industry.
On April 28, another property market policy was swiped, and Chengdu issued a new policy for the property market to fully cancel the purchase restrictions, which also included the cancellation of the new housing lottery regulations, enterprises can sell independently, support real estate financing needs and other favorable measures.
Since Chengdu lifted the purchase restrictions, the only cities in the second-tier cities that have not fully lifted the purchase restrictions are Hangzhou, Tianjin and Xi'an.
summary
Since 2019, it has definitely been an unprecedented major "baptism" for real estate, and countless developers have fallen, including many state-owned enterprises.
On the contrary, there are many real estate companies that have risen against the trend and fought their way out of the encirclement from the major adjustment, and there are also private enterprises.
The pattern of real estate is being reshaped, and the development model and product power are constantly iteratively updated and taking advantage of the trend.
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