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The "Chaoshan businessman" behind Daolang: After many years of losing money and investing in Daolang, he is convinced that Daolang's songs can be popular

author:Zongzi story meeting

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The "Chaoshan businessman" behind Daolang: After many years of losing money and investing in Daolang, he is convinced that Daolang's songs can be popular

Zheng Jindao, who was standing beside him, looked at Daolang with eyes full of relief and pride, and he recalled with emotion that harsh winter night a few years ago. At that time, he said to the singer with great solemnity: "I firmly believe that you will be popular all over the country for a long time, and even become an eternal art classic!" The coincidence of fate is so miraculous that his prophecy has now come true.

In this long and arduous road of music, it is their mutual support and encouragement that they have climbed to the top of their music careers together.

As a businessman from the Chaoshan region, Zheng Jindart originally knew nothing about music. However, the unique music culture of Xinjiang deeply attracted him, so he resolutely chose to stay here and fight for the music career.

He founded a small music company, hoping to pass on and spread the beauty of Xinjiang music to more people through this platform.

The "Chaoshan businessman" behind Daolang: After many years of losing money and investing in Daolang, he is convinced that Daolang's songs can be popular

Daolang, on the other hand, is a hot-blooded young man with a dream of music. He abandoned his hometown and relatives to pursue his dream of music. Despite the twists and turns of the road, he never wavered in his firm faith.

It is precisely because of the meeting, acquaintance, and acquaintance of the two of them that this moving chapter about the music dream has been written.

Time has to go back to that cold winter day in 1998. As a Chaoshan businessman, Zheng Jindart founded his own small music company in Xinjiang with an endless love for music.

At that time, he was about to leave his work in Xinjiang and leave for his hometown in Guangdong, however, he was fascinated by the unique music culture of this land, and he decided to change his plans temporarily and stay to continue chasing his musical dreams.

The "Chaoshan businessman" behind Daolang: After many years of losing money and investing in Daolang, he is convinced that Daolang's songs can be popular

It was on that cold and windy day that fate arranged a crucial encounter for Zheng Jindart. As he passed by the gate of the television station, a young man in ragged clothes caught his eye.

Although the other party was in an embarrassment, those sharp and passionate eyes made Zheng Jindao admire and be deeply curious.

So, he plucked up the courage to strike up a conversation, and after some in-depth conversations, Zheng Jindart finally determined that the deep and mysterious man in front of him was the music giant who had created the shocking background music for the critically acclaimed TV show "Into Xinjiang" - Daolang.

Many years ago, Zheng Jindao had heard of Daolang's name and was full of admiration and admiration for his outstanding musical talent.

The "Chaoshan businessman" behind Daolang: After many years of losing money and investing in Daolang, he is convinced that Daolang's songs can be popular

When he learned that Daolang's current life was difficult, suffering from a shortage of creative funds, and looking forward to releasing more masterpieces, Zheng Jindao patted him on the shoulder eagerly and firmly promised: "Great! Let me help you in any way I can!" Since then, the two have worked together for eight long years and established a deep and close cooperative relationship.

Looking back to the past, Daolang has not yet entered the glorious period of his music career. At the age of 24, in order to pursue the fiery music dream in his heart, he resolutely made a major decision - to disband his band, carry his bags alone, and embark on a long journey to Xinjiang.

On the eve of his parting, he left only one sentence in his letter home: "I am about to set off to pursue my musical dreams." Since then, he has traveled to Sichuan, Hainan and other places, performing on various stages, and devoting himself to the study of music theory.

Despite all his sweat and hard work, he always felt that his music seemed to lack some kind of unique soul power.

The "Chaoshan businessman" behind Daolang: After many years of losing money and investing in Daolang, he is convinced that Daolang's songs can be popular

It wasn't until 1995, when he first set foot in the foothills of Urumqi, Xinjiang, that Daolang seemed to open a door to a new world of music. He rented a modest loft of only 10 square meters and carefully created a plaque of "Rollin Music Studio" to hang on the door, and devoted himself to the journey of discovering the sounds of nature with passion.

He made a walking stick out of poplar branches and walked daily along the vineyard path between the foothills, listening to the sounds of nature. Every legend about the mountain god of Xinjiang, every melodious and passionate Xinjiang folk song, deeply touched the heart of this young musician.

Daolang spent three full spring and autumn seasons in this vast land with an extremely focused attitude.

However, the stress of life quietly came in the late autumn of 1998. When Daolang pushed open the door of the narrow rental house, he saw his parents and young daughter huddled in a space of only 10 square meters, barely sleeping on the floor.

The "Chaoshan businessman" behind Daolang: After many years of losing money and investing in Daolang, he is convinced that Daolang's songs can be popular

At this moment, Daolang is almost penniless, the phone has been shut down, and the rent has been in arrears for months. The predicament of survival forced him to put his plans on hold for a while, and instead began to travel around to promote his work to major music companies, but he was repeatedly ignored and ridiculed.

Just when he was at the lowest point in his life and felt helpless and confused, the god of fate seemed to feel the indomitable spirit in his heart and opened a new door for him. It was this generous and selfless Mr. Zheng Jindao, with his enthusiasm, who resolutely reached out to help Daolang rekindle his passion and belief in creation.

After a lot of hardships, they jointly released their debut album "Silk Road Bamboo Rhyme" performed by Daolang at the end of 1998, which is undoubtedly the crystallization of their joint efforts and the first step towards their success.

Sadly, however, the album's sales did not reach the expected heights. Mr. Zheng Jindang recalls with emotion: "In the first two or three years, the sales performance was always in a sluggish state, and the albums we released often could not even recover the production costs.

The "Chaoshan businessman" behind Daolang: After many years of losing money and investing in Daolang, he is convinced that Daolang's songs can be popular

Despite the difficulties, Mr. Zheng Jindao has always believed in Daolang's musical talent, he said: "The twists and turns and hardships we have experienced are really unparalleled" Every time he recalls those difficult years, Mr. Zheng Jindao can not help but sigh, the burden of life once put them in a desperate situation.

In 1999, they teamed up again and launched Daolang's second solo album "Xinjiang Original Volume 1". Although the sales volume has increased compared with the previous one, reaching more than 1,700 copies, the return on investment is still seriously lossy.

Faced with unprecedented setbacks and pressures on the road of creation, even Daolang himself had the idea of retreating.

However, Mr. Zheng Jindao's words of encouragement and affirmation are like rain moistening the earth and awakening the deep persistence in Daolang's heart. Finally, in 2001, Daolang decided to launch a series of music works with the theme of Xinjiang cultural tourism.

The "Chaoshan businessman" behind Daolang: After many years of losing money and investing in Daolang, he is convinced that Daolang's songs can be popular

Despite their numerous failures before this, Mr. Zheng is still a staunch supporter of his new creative concept.

After half a year of careful preparation, in 2002, a music album full of mystery "Desert Love Song" was released under the careful planning of Mr. Zheng Jindao! This album magically succeeded in breaking their long-term sales record, like a strong cold snap, bringing hope for them to turn around after a long period of trouble.

In the summer of the following year, the sister chapter "Love Song of the Western Regions" also arrived as scheduled, and it took only 20 days to achieve an astonishing record of 70,000 copies, which can be called a commercial miracle! Looking back on the past, Mr. Zheng Jindao's prediction that "as long as you persevere, you will shine one day", people can't help but sigh at his foresight and wisdom for Daolang's music career.

"Desert Love Song" can be called an important milestone in Daolang's music career! The release of this album is like a thunderbolt that violently knocked on their long-standing sales record, and brought them new vitality and endless hope.

The "Chaoshan businessman" behind Daolang: After many years of losing money and investing in Daolang, he is convinced that Daolang's songs can be popular

As Zheng Jindao recalls the birth of this outstanding album, he can still remember every detail clearly. In order to ensure that the release of "Desert Love Song" can achieve the best effect, they have devoted up to half a year of careful planning and preparation.

From selecting the songs, to arranging the order, to choosing the promotional channels, every step has been carefully thought out and finely polished.

"That's when we put all our energy and heart into this album. Zheng Jindart sighed, "After all, the sales of the previous albums were not satisfactory, and we really can't afford to fail again."

When "Desert Love Song" officially debuted on that hot summer day, the entire music industry seemed to be shrouded in a layer of haze. However, just a few months later, the sales of "Desert Love Song" exceeded the staggering 100,000 copies, which is undoubtedly the best recognition of their hard work over the years.

The "Chaoshan businessman" behind Daolang: After many years of losing money and investing in Daolang, he is convinced that Daolang's songs can be popular

For the brilliant achievements of this album, industry insiders have given their own interpretations. Some people believe that "Desert Love Song", with its unique perspective, skillfully integrates the natural scenery and humanistic customs of Xinjiang into the song, bringing people a sense of desolation and magnificence.

Some people also believe that this is strong evidence that Daolang's unique music style is widely accepted and recognized in the mass market.

However, no matter what the outside world says, for Daolang and Zheng Jindart, "Desert Love Song" has undoubtedly become a powerful driving force on their way forward. "In the years before that, we could say that we were in a difficult situation, and our lives were difficult.

But the success of "Love Song of the Desert" has given me hope that as long as we continue to work hard, one day we will usher in our own glorious moment."

The "Chaoshan businessman" behind Daolang: After many years of losing money and investing in Daolang, he is convinced that Daolang's songs can be popular

In the year following the great success of "Love Song of the Desert", they released the sister "Love Song of the Western Regions" again, which sold 70,000 copies in just 20 days, successfully continuing the popularity of "Love Song of the Desert".

Daolang, an unknown Xinjiang musician, finally successfully entered the mainstream market with these two works and won widespread praise.

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