Who said that after a celebrity's live broadcast overturned, it couldn't become popular in the short video industry?
Zhang Yuqi plugs your mouth!
Recently, I don't know if Zhang Yuqi has changed Wang Qiye's team, and has embarked on the route of soil to the extreme is tide in the short video.
The content of the video is very simple, it is about the big star Zhang Yuqi returning to his hometown, and the third uncle played by Zhang Baiqiao came to her to endorse the products in the village, two videos, one to endorse rock candy, and one to endorse the sewing machine.
But celebrity endorsements, even if they are ordinary things, can give you a sense of luxury.
The rock candy was transformed into a diamond in Zhang Yuqi's hands, in strict accordance with the 4C standard, VVS level, top design, and dreaming back to the sugar dynasty.
The sewing machine is even more amazing, "Everyone who shakes their legs has a sewing machine in their heart." "The high-end internal friction head, the elegant paint removal process, the cold rusty pedal, was born for love to shake, and there was a hearty leg shake.
A small piece of rock candy and a sewing machine were in the hands of Zhang Yuqi, who was dressed in haute couture, and I suddenly felt that I didn't deserve it.
It's really not that I'm false, who is Zhang Yuqi? That's a big star who said in the live broadcast room that he couldn't buy a pair of socks for 699 yuan.
does not have the same consumption concept as ordinary people, but endorses ordinary people's daily necessities?
This is not to push the daily necessities of ordinary people to a high price, or to use daily necessities to sink into ordinary people to sell high goods.
But don't say it, this operation is really good, at least in the short video track, she did Bojun smile.
Celebrities actually have a hard time bringing goods, they earn 208 a day, they use the most expensive products, but they have to explain to netizens in the live broadcast room how cost-effective 699's wool is, no wonder Zhang Yuqi will compare her socks.
Another example is Xiang Tai, which is a top wealthy family that can buy a manor for his daughter-in-law to raise a dog, it is estimated that the Manchu and Han Dynasty are not rare, no wonder they don't even want to taste a mouthful of instant fish maw, this local gas is really not able to take a bit.
The reason why their live broadcast overturned was because they were holding netizens' pots and smashing consumers' bowls.
It's that everyone has a different view of consumption, celebrities, you don't need our products, but when you want to make our money, you can't sell our products while yin and yang our shabby.
But the star's glamorous shelf has been set up, you just shout to break your throat, and netizens will not think how sincere you are, they will only think how ironic it is for you to sell 9 yuan 9 things.
Zhang Yuqi's track is very ingenious, celebrities don't have to lower their posture to cater to the product, they still need to use funny copywriting and exaggerated techniques to substitute the product, they can transform this irony into funny and digest the negative emotions of netizens.
Zhang Yuqi will not find a track to make fun of himself for no reason, and in the end he must make money, nothing more than sinking the market first in this form, and then like Wang Qiye, in the end, any high-quality goods can be endorsed.
But with this exaggerated and funny approach, no matter what the price of the product, consumers will not find it disgusted.
Of course, consumers are not stupid, it is one thing to buy or not, if you are willing to be a fun person for us, we will sell you a good feeling. Therefore, as soon as Zhang Yuqi's track came out, no one mentioned the nobility of her 699 pair of socks, but began to laugh at herself that she couldn't afford rock candy.
I'm really afraid that her trick will be learned by other stars, and I can now imagine Xiang Tai wearing hundreds of millions of furs and making the steel wool ball shine on his chest.
Special note: Image source network, invasion and deletion!