#精品长文创作季#
I remember when I was a child, there were a lot of things made of enamel at home. Like basins, bowls, and teacups, they are both practical and beautiful. Enamel is durable and easy to clean, so it is very popular.
Slowly, our standard of living improved, more new materials appeared on the market, and things made of enamel gradually became less popular. It looks a bit outdated, it's not so convenient to use, and there are fewer people who buy it slowly.
But no one expected that enamel would suddenly become a popular product in the high-end kitchenware market by changing its "foreign name". The price of these new enamel products is staggeringly high, and a pot can be sold for four or five thousand yuan at every turn.
With such a big price difference, one can't help but wonder, what is so special about it that makes it so valuable?
1. The history and changes of enamel
Enamel is a familiar thing for my parents' generation. I remember when I was a child, the washbasin, toothbrush cup, and even the teapot used to hold hot water at home were all made of enamel.
At that time, enamel was very popular at home because it was not easy to break and was particularly easy to clean.
However, with the continuous development of the times, more daily necessities made of stainless steel and plastic have begun to appear in our lives.
These new products look sleeker and lighter to use, and slowly, enamel is no longer the first choice for everyone. Many young people may not have used enamel or even know what it is.
But what you may not expect is that enamel has not disappeared completely, but has become a higher-end product. It was given a different name and was called "enamel".
Today's enamel products are no longer simple washbasins and teapots, but have become all kinds of exquisite kitchen utensils, such as stew pans, frying pans, etc.
The price of these enamel kitchenware is not comparable to those ordinary enamel products in the past, and some can even be sold for four or five thousand yuan, and the price has increased many times at once.
Why is it so expensive to change the name of the same enamel? This is mainly because the current enamel kitchenware has not only improved in terms of material, but also put a lot of effort into the design.
Each piece of enamel kitchenware has undergone a fine process to make it more beautiful in appearance and safer to use.
And many of these enamel kitchenware are designed by well-known foreign designers, so they are not only tools for cooking, but also a symbol of quality of life for rich people.
From enamel to enamel, this change actually reflects the improvement of our living standards and the pursuit of quality of life. Although they are all enamel in nature, enamel kitchenware has successfully occupied the market of high-end kitchenware with its higher aesthetic value.
Second, the brand effect of "foreign name".
Enamel has changed its "foreign name", and it has become tall all of a sudden. As soon as the name was changed, it was no longer an ordinary kitchenware, but became a high-end, fashionable brand image.
These "foreign names" sound like they make people feel international and modern, which makes consumers have a sense of identity and yearning in their hearts.
The brand effect is an important reason for the soaring price of enamel pots, and some well-known brands, through careful packaging and publicity, have made enamel products into a luxury and attracted a lot of attention.
These brands know how to capture the hearts and minds of consumers, knowing that today's consumers care not only about the quality of the product, but also about the story and culture behind the brand.
So when it comes to publicity, it's not just about selling products, it's about selling a lifestyle and attitude.
Invite well-known designers from abroad to use unique design concepts and high-quality materials to create products that are not only kitchenware, but also works of art. For such a product, consumers are naturally willing to pay for it.
Moreover, these brands also know how to use social media and online platforms to let more people know and recognize their brands through various advertisements and promotions.
Bring in celebrity and influencer endorsements for these influencers to use and recommend their products, so that more people know and trust their brand.
Third, the high-end positioning of enamel technology
The name enamel sounds high-end and atmospheric, but it is actually an upgraded version of enamel. Compared to ordinary enamel, the process of making enamel is much more complex, the colors are more colorful, and the patterns are very beautifully designed.
In Europe, enamelling has always been regarded as a symbol of nobility, and many enamel products are collected as works of art. In China, enamel porcelain enjoys the reputation of "the crown of colored porcelain".
The production process of this kind of colored porcelain is very exquisite, and it needs to go through multiple processes, and each link must be carefully operated to ensure the quality of the final product.
Enamel porcelain is not only used for use, but also a work of art, with high artistic value and collection value. So why are enamel products so high-end?
First, the process of making it is very complex.
The production of enamel involves coating the surface of the metal product with a layer of porcelain, which is then fired at high temperatures to fuse the porcelain material with the metal substrate. This process requires very delicate operations, and the slightest carelessness can affect the final result.
Second, the color and pattern design of enamel products are also very particular.
The surface of enamel can take on a wide variety of colors, and the colors are very vivid and long-lasting. At the same time, the pattern design is also very exquisite, often incorporating elements of various cultures and arts, giving people a sense of nobility and elegance.
Thirdly, enamel has historically been a symbol of nobility.
In Europe, many enamel products were custom-made for royalty and nobility, not just for use, but also as a symbol of status and status. This tradition continues to the present day, so that the enamel products have always maintained a high-end image in the hearts of people.
Fourth, modern enamel technology innovation
Nowadays, enamel technology has really improved a lot, and there are innovations in all aspects. These new technologies make enamel products not only better to use, but also more used in more places, and more competitive in the market.
The enamel technology uses new enamel and firing techniques, and these new materials are particularly durable, not afraid of corrosion, and not easily worn out. This makes enamel products more widely used in chemical, food, and pharmaceutical industries.
Moreover, the research and development of these new materials also make the color and appearance of enamel products more rich and diverse. It looks better and has more options.
In terms of production, advanced machines and automated production lines are now used, which not only improves production efficiency and reduces costs, but also the quality of enamel products is more stable, and each product is almost the same.
Now there is also 3D printing technology, which allows the shape and structure of enamel products to be more complex, and the design space is also larger.
Color innovation is also a key point in the design of enamel products, and now there are a variety of designs such as gradient colors, pattern textures, and frosted effects to make enamel products look more artistic and individual.
The application of intelligent technology also makes enamel products more convenient to use, such as intelligent enamel ovens, microwave ovens and other products, which are more comfortable to use.
Nowadays, people also pay special attention to environmental protection and health, using food-grade ceramic glazes, and the production process is also environmentally friendly, so that it is safer to contact with food and healthier for users.
These environmentally friendly production processes can also help companies improve their image and meet consumer demand for environmentally friendly products.
Fifth, the double blessing of design brand
In addition to technological innovation, there is also a very important reason why enamel products can be sold at a high price in the market, which is their design and brand.
Nowadays, people buy things, not only to see whether they can be used, but also to see whether they look good and whether the design is reasonable. Enamel products do a good job in this regard.
Many companies that produce enamel products pay special attention to design, and they will cooperate with well-known design companies at home and abroad to develop products that are both beautiful and functional. Such a product, of course, will be welcomed by consumers.
For example, the design of some enamel pots is not only beautiful to look at, but also convenient to use. The handles are well designed, comfortable to hold, and not easy to slip off.
The lid is also designed to seal well and give the food a stronger flavor. These are all design details, but they can greatly enhance the user experience of the product.
In addition to the design, the brand is also an important factor in the high price of enamel products. A good brand can bring high added value to the product.
For example, some well-known enamel product brands, they have established a high reputation and image in the hearts of consumers, so even if the price of their products is higher, consumers are willing to buy.
And these brands are often very strict about the quality control of their products, and will go through various inspections and tests to ensure that every product that leaves the factory meets the highest quality standards. This kind of quality control also makes consumers trust their products more.
It can be said that it is precisely because of these enamel products, the careful polishing of the design and the strict construction of the brand, that they can be sold at a high price in the market.
This is also the reason why more and more people are willing to spend more money to buy these enamel products.
epilogue
A pot sells for four or five thousand, which may sound a bit outrageous, after all, in our impression, the pot is a tool used for cooking, and it is not so expensive.
But after understanding the cultural value and craft value behind these pots, you will understand that it is not just a pot that is sold, but a fine product with history and art.
Traditional things can be regained in popularity in modern society if they can be innovated continuously. It also gives us a deeper understanding of the combination of tradition and modernity, which is not opposite, but can complement each other.