When a new store opens, every owner will try his best to organize some activities, hoping to increase some popularity and become an instant hit. Some put flower baskets, some hung banners, some built arches, fireworks and firecrackers, and even invited a group of old aunts to drum and band to publicize along the street, which can be described as huge.
A few days ago, I saw the opening of a small clothing store, less than 30 square meters, the store was newly decorated, empty, the red carpet of flower baskets outside, and the team engaged in publicity was not small. Knock knock, distribute flyers, because of the hot day, there are also those who buy drinks to supplement Red Bull and Wang Laoji. I roughly counted the thirty or forty people, turned around twice, and went directly to a restaurant for dinner. Labor and money, the effect is average.
It should be said that the best activities are always discounted, free, don't think that the price is too big, in fact, on the contrary, you can make a lot of money.
How to attract customers when opening a store?
1. Do a good job of publicity
You can use Weibo, WeChat, self-media, etc. to carry out large-scale publicity, and offline can distribute flyers around the store, making full use of in-store broadcasts, posters, store signs and other resources.
2. Selection of the opening date
No matter which city it is, weekends or holidays are days for people to rest and relax, especially in some shopping malls, which are always crowded. Choose a holiday or a weekend for the opening date.
3. Promotional Activities
Nowadays, many shopping malls have launched a membership system and issued discount cards, and customers can get a certain amount of rebates when they shop in the store for a certain amount. If the cumulative purchase of 100 yuan is 20 yuan, and the purchase of 200 yuan will be 50 yuan, which will be cashed in kind or in the form of shopping coupons, which has attracted many consumers to buy and increased the viscosity of customers.
Or according to the situation, you can launch 3% off 3 days, 4% off 4 days, 5% off 5 days of phased discounts, there are also 3% off on the first day, 4% off on the second day, 5% off on the third day and so on.
4. Own products and services
The first time a customer enters the store may be because of a promotion, then if you want to attract a second, third or even regular customer, you need products and services. You can set up a customer message board so that customers can objectively evaluate the store when they leave, and the boss can also improve these problems.
5. Improve the return rate
On the third day after the customer's purchase, the salesperson must send a message about the product purchased by the customer, and on the seventh day, the salesperson must make a phone call to ask the customer how they feel about the experience. On holidays and promotional days, sales staff send event information to their VIPs.
A series of activities related to regular customers are held to attract customers to spend again, such as regular member event days and store event discount activities where customers can enjoy discounts on store events with their past purchase receipts.
What interactive games can keep customers coming back?
Wheel of Fortune
When participants click the center button on their mobile phones, the large turntable will speed up. The synchronous turntable lottery effect on the large screen realizes the perfect connection between the large screen on the stage and the mobile phone on the stage, making the game process more transparent and exciting, creating a fiery sense of the scene. At the same time, it can be used as a powerful tool to attract people to participate in the event offline: through the big wheel lottery, attract the crowd to pay attention to the event. At the same time, it supports sign-in to give good gifts and fun to send benefits.
WeChat 3D horse racing
A live interactive game on the popular network, on the basis of the traditional shake on the basis of the horse racing on the big screen, to see who shakes the mobile phone faster, the screen is displayed in the style of the horse racing forward. The picture is stronger and looks more high-end. You can choose the interactive style of the special large screen for the Year of the Tiger in the background settings of the game, such as the two styles of "Tiger Luck Head" and "Golden Tiger Blessing", and the image of the little tiger in different states will be displayed on the big screen instead of the horse race, which is very suitable for use at the graduation party of the Year of the Tiger.
Shake the jackpot
The jackpot is one of the raffle features. Guests enter the "Lottery Jackpot" by scanning the QR code on the large LED screen, and shake their mobile phones after starting the lottery, the faster they shake, the easier it is to win the lottery. Draw a new posture, win the grand prize through your own efforts, and mobilize all members on the scene to participate, which is interesting and exciting. Set off a small climax on the spot, mobilize the enthusiasm of the guests, and solve the problem that the opening atmosphere is not active enough.
Blind box draw
As the name suggests, the blind box is to place different items in the box, and consumers draw the goods by luck, and it is this randomized experience that makes users want to stop and has become one of the most popular marketing methods at the moment. In fact, the blind box originated from a Japanese carton sales method, which contained different styles of dolls and figures. Players will only know what's inside when they open it. It is precisely because the blind box is full of unknowns and uncertainties. Before you open it, you only know that there will be something inside, but you don't know which one it is. Therefore, this marketing model has long been loved by the public, not only children, but also adults.
How can I make these interactive mini-games for free?
Hi live platform can make these small games for free, Hi live is a simple, free, fun live interactive large screen production tool developed by Beijing Zhongwang Brahma Interactive Entertainment Technology Co., Ltd., in the market of similar products, has been ranked first in the Baidu index for several consecutive years, serving 300,000 activities every year, and more than 100 million people around the world have participated in Hi live activities. In addition to the above kinds of fun games, there are many more on the hi site, and interested friends can go to the official website of hi site to see it by themselves!
The following takes the blind box lottery as an example to demonstrate the specific operation process:
Welcome to Hi site.
Follow the process to create a new event
1. Function description
The organizer uses blind box lottery to hold online and offline blind box lottery activities to randomly select prizes.
2. Function settings
(1) Enter the interactive function settings
(2) Select "Lucky Draw - Blind Box Lottery" and make relevant settings
Go to the "Blind Box Lottery" setting page and select the theme "Heartbeat Blind Box" or "Surprise Red Envelope Wall"
Take the heartbeat blind box as an example to demonstrate, click the "+" below the theme, and add the game lottery round
(Hover over the theme image to preview the effect)
(3) Choose the lottery method
1. Open the blind box - mobile lottery operation demonstration
Mobile lottery: Participants select red envelopes on their mobile phones to draw the lottery, and the lottery results are displayed on the big screen
(1) Basic settings, you can set the event title, lottery rules, lottery times, etc.
If it is an offline event, it is recommended to turn on the "geo-limited" function, and only on-site personnel can participate in the lottery
(2) Prize setting
Cash Red Envelope: The amount of the red envelope goes directly to the winner's WeChat wallet
Physical prizes: Winners will receive physical prizes in accordance with the rules set by the organizer
Thank you for participating: You can add the number of thank you for participating, and when there is no prize in the blind box clicked by the participant, "Thank you for participating" will pop up
(3) Prize number
Prize number: Each blind box can display a unique number when opened
Number naming: You can add a prefix before the prize number
Specify the number: You can specify the number of a prize and define the unique number of the prize
(4) Style design
You can customize the background image, blind box style, layout, blind box elements, background music and other content of the large screen page
Calculation of the number of blind box displays: The number of blind boxes that can be added can be calculated according to the resolution of the actual large screen on site
(5) Restrictions on Participation Conditions
Participation conditions: You can select a group, and people in the group can participate in the interaction according to the settings
2. Open the blind box - large-screen lottery operation demonstration
Big-screen draw: Participants select a blind box on the big screen and draw a lottery, which is applicable to offline activities
(1) Basic settings, you can set the event title and lottery rules
(2) Prize setting
Cash Red Envelope: The amount of the red envelope goes directly to the winner's WeChat wallet
Physical prizes: Winners will receive physical prizes in accordance with the rules set by the organizer
Thank you for participating: You can add the number of thank you for participating, and when there is no prize in the blind box clicked by the participant, "Thank you" will pop up
Participate"
(3) Prize number
Prize number: Each blind box can display a unique number when opened
Number naming: You can add a prefix before the prize number
Specify the number: You can specify the number of a prize and define the unique number of the prize
(4) Style design
You can customize the background image, blind box style, layout, blind box elements, background music and other content of the large screen page
Calculation of the number of blind box displays: The number of blind boxes that can be added can be calculated according to the resolution of the actual large screen on site
After the above content is set up, click "Save" to complete the game setup
3. Start the game
1. Return to the mystery box draw page
2. Go to "Created Activities" to query the created game records
3. If you need to "Specify Prize Number", click "Specify Prize Number" at the end of the game round to set the number
4. How to Participate
Which round you need to use, click the corresponding "Participation Method" at the back to open the big screen
*Large-screen lottery, the link of each round of the game is independent, if you need to play the next round of games, you need to click on the next round of "How to Participate" and re-open the big screen
*For the mobile lottery, the link of each round of the game is independent, if you need to play the next round of the game, you need to click on the next round of "How to Participate" and re-open the big screen and scan the QR code to participate
Fourth, the effect demonstration
1. Mobile lottery: big screen + mobile phone
Wait for the draw page
Start the game page
Select a blind box on the mobile phone and click "Select it"
Work in progress page
A winning prompt pops up on the mobile phone, and the winning result pops up on a large screen
2. Big screen draw
Wait for the draw page
Start the game page
Select the blind box on the big screen and click the blind box (the robotic arm extracts the blind box)
Hearts page:
(Click on the prize picture, close it to continue to draw the next prize)
When all prizes are drawn, the event will automatically end, or the organizer will "pause" the draw.
5. Inquiry of winning results
After the event ends, you can check the winning record in the "Created Activities" list and claim the prize