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On April 28, Zhou Hongyi, the founder of 360 Group, auctioned Maybach live in 360 Building, and the bidders gathered second-hand car dealers from many places, and more than 780,000 people watched online on an online platform. Previously, Zhou Hongyi publicized that he would sell the Maybach S600 that had accompanied him for 9 years and embrace domestic new energy, which not only attracted a large number of second-hand car dealers, but also allowed many new energy car companies to personally send their cars to the 360 Building to invite them to experience.
Previously, Zhou Hongyi emphasized three points in the video: first, no matter how you look at the sale of cars, I think that domestic new energy intelligent networked cars will far surpass foreign brands, redefine "luxury cars", and become the first choice of ordinary consumers and entrepreneurs, so you are welcome to watch the live broadcast and use practical actions to help charge domestic cars; Second, someone asked whether Maybach S600 sells for 600? Then, the starting price is set at 600 yuan; Third, no matter what the final transaction price is, I will not keep any money, and donate the full amount to the Wang Xuan Foundation after deducting taxes;
Zhou Hongyi auctioned the 2015 Maybach S600, with a market guidance price of 2.888 million yuan and a current market appraisal price of 900,000 yuan. Zhou Hongyi started at a price of 600 yuan, and finally sold at 9.9 million yuan, the highest price increased by more than 10,000 times compared with the starting price, and the buyer auctioned the luxury car that Zhou Hongyi had sat on at a premium of 10 times.
After the transaction price was announced, Zhou Hongyi was directly stunned at the scene: "The market price of less than 1 million yuan, I hope that it can be doubled or tripled." It is understood that the car buyer is a fan of Zhou Hongyi and a second-hand car dealer. He said that buying a car at a high price is out of recognition of Zhou Hongyi's concept and original intention, embracing domestic new energy with practical actions, and cheering for domestic new energy. Zhou Hongyi said at the scene that buyers will have a meal together every year for the next three years." He joked that someone asked, what can I get from eating with Zhou Hongyi?" "I don't want to share successful experience, every entrepreneur will encounter some difficulties and confused moments, I may be the most disadvantaged person on the Internet, I have stepped on a lot of pits, but I am relatively resilient, I can share this aspect." ”
Zhou Hongyi said that the sale of Maybach is to demonstrate the determination to embrace domestic new energy. I hope it means the end of an old era, the beginning of a new one. In the field of luxury cars, which was firmly grasped by foreign brands in the past, Chinese forces have begun to appear, and Chinese products may become the distant leaders of this era and become the representatives of a new generation of luxury cars.
"The leader in red" Zhou Hongyi has become the top star in the current car circle.
The Beijing Auto Show, which returned after a 4-year absence, not only brought cooler new models and new technologies, but also became a "show" for business "bigwigs" At the auto show site, Lei Jun, chairman of Xiaomi Group, Zeng Yuqun, chairman of CATL, Li Xiang, founder of Li Auto, and He Xiaopeng, founder of Xiaopeng Motors, appeared at the auto show. Of course, the most popular this time is the new "Internet celebrity" Zhou Hongyi, wearing a red T-shirt, Zhou Hongyi is particularly conspicuous under the crowd, and everywhere he goes, he is surrounded by all kinds of media and audiences. What's even more surprising is that Zhou Hongyi also climbed to the roof of the car in public, and even Li Bin, chairman of Weilai, said to Zhou Hongyi: "Pay attention to safety, you are too hot, the red clothes are shining, and the auto show is shining." ”
Since 360 Group became a shareholder of Nezha Automobile, Zhou Hongyi, founder, chairman and CEO of 360 Company, has "stood up" for Nezha Automobile in various ways. However, Zhou Hongyi also said that the sale of Maybach is not to promote Nezha Automobile, "Nezha as a product I invest, I will definitely use it, but if I only use Nezha, isn't it a closed-door car and a frog at the bottom of the well? I can't see the gap, I can't see the advantages of others, how can I give advice to Nezha and urge Nezha to make progress?"
Since 360 Group became a shareholder of Nezha Automobile, Zhou Hongyi, founder, chairman and CEO of 360 Company, has "stood up" for Nezha Automobile in various ways. After Zhou Hongyi announced that he would sell Maybach, nearly 20 domestic brands took the initiative to send cars to Zhou Hongyi, including Xiaopeng, Wenjie, Weilai, AVATAR, ZEEKR, Yangwang, Ruilan, Deep Blue, Xingtu, Mengshi, Dongfeng Nano, Nezha Automobile, etc., and finally Zhou Hongyi only selected Yangwang U8, ZEEKR 009, Dongfeng Mengshi and Wenjie M9, and the Nezha Automobile he invested in was not among them.
Zhou Hongyi said that the sale of Maybach is not to build momentum for Nezha Automobile, "Nezha as a product I invest in, I will definitely use it, but if I only use Nezha, isn't it a closed-door car, a frog at the bottom of the well? I can't see the gap, I can't see the advantages of others, how can I give advice to Nezha and urge Nezha to make progress?"
It is understood that 360 Group once invested in Hezhong New Energy, but the cooperation between the two sides lasted less than a year before it was declared broken. In June 2022, 360 Group announced the transfer of 3.53% equity of Nezha Automobile for 0 yuan, and the transferee was obliged to pay Nezha Automobile an investment amount of 1 billion yuan. According to the annual report, as of December 31, 2023, 360 Group held about 9.3658% of the equity of Hezhong Automobile, which continued to shrink from before.
Zhou Hongyi became a car circle Internet celebrity, trying to use personal popularity to pave the way for the company's development, just like Lei Jun, and as one of the investors, how to lead Nezha Automobile to the right track is also the top priority, he proposed to Nezha Automobile CEO Daniel Zhang at the auto show to change the name to "Hezhong", and Daniel Zhang also humbly accepted, will launch a research study on the renaming of Nezha Automobile.
Article source: Chetan Lao Sauce, thank you