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According to domestic media reports, Gaohe Automobile has received a strategic investment from an investment institution in Hong Kong, or will officially resume work and production at the end of April or early May. According to other sources, the first vehicle project to be carried out after the resumption of work and production of HiPhi is to build a new model based on the HiPhi Y, increase the equipment and reduce the price. In addition, according to a person familiar with the matter, FAW has started due diligence on Gaohe in early April, aiming to fully understand the financial status, legal relationship and risk factors of Gaohe Automobile before the acquisition.
In response to the above news, Gaohe Automobile responded, "We have been working hard, and there is no information that can be disclosed for the time being, and all information is subject to the company's official announcement." ”
It is understood that Hong Kong's investment has helped the sales end of Gaohe to start resuming work, and the Gaohe Automobile Store in Ningbo has taken the lead in launching a test drive invitation in the car friend group, and the Gaohe Store in the core area of Shanghai, which was originally planned to be transferred, has begun to be cleaned. At the same time, the department director of Gaohe has sorted out the manpower needed to resume work and production, and is now waiting to find the leader to report and sign, and then he can start to communicate with former employees.
In addition, regarding an investment agreement worth 40.1 billion yuan signed between Saudi Arabia and Human Horizons, the parent company of Gaohe Automobile, in fact, this agreement did not end without a problem with the frequent negative rumors of Gaohe, and the participation of FAW can become a key factor in revitalizing the overall situation. According to people familiar with the matter, Saudi Arabia's requirements are actually very simple, their money can be given, but there must be a state-owned enterprise or central enterprise in the automotive industry as a guarantee, and Saudi Arabia signed an agreement but has not fulfilled it, or is worried about the performance of Gaohe Automobile in the future, which believes that the market volume of Gaohe Automobile is too small, on the other hand, after the financial crisis of Gaohe Automobile, it needs a state-owned enterprise or central enterprise in the automotive industry as an endorsement, and they are willing to continue to "play".
On the first day of resumption of work during the Spring Festival in the Year of the Dragon, Gaohe Automobile held an internal meeting to announce the suspension of work and production for 6 months, requiring the company to maintain low-power operation and continue to look for financing to tide over the difficulties, which attracted the attention of the outside world. Ding Lei admitted that the Yancheng plant has been shut down since November last year, and the company's account cash flow has dried up, and said that "Gaohe Automobile still has a three-month window period", and the shortest may be one month. Since then, Gaohe Automobile has begun the road of self-rescue.
Since then, the equity of Gaohe Automobile has been frozen, and it has been listed as the person subject to execution, and other information has come one after another, Gaohe (Qingdao) Automobile Sales and Service Co., Ltd. has been executed with a total amount of more than 20 million yuan, and Human Horizons (Jiangsu) Technology Co., Ltd. has recently added 45 million yuan of equity freezing. In addition, on March 5, Faraday Future issued an announcement to sue Gaohe Automobile and its founder Ding Lei for infringement of trade secrets and unfair competition.
In order to strive for more living space, Gaohe Automobile adopted the method of live broadcast to save itself. Gaohe executives said that all the income obtained from live streaming will be used for front-line after-sales service to protect the rights and interests of car owners, but for Gaohe, it is difficult to obtain enough funds to save itself in the short term only through live broadcasting. The market generally believes that the possibility of the rebirth of Gaohe Automobile is extremely small. Like the new power brands of bankruptcy and reorganization in the past, Gaohe Automobile is currently most lacking in the same money, and the current situation in front of Gaohe Automobile is that even if Ding Lei gets the rescue funds, this is also a drop in the bucket for Gaohe Automobile. In addition, the current competition in the new energy vehicle market is becoming more and more fierce, and how to compete with other automobile manufacturers is also a huge problem for Gaohe Automobile.
Of course, if state-owned enterprises or central enterprises enter the market and get financial assistance from Saudi Arabia, it is still good, and Gaohe Automobile may be able to avoid bankruptcy, which will affect not only Gaohe Automobile as a company, but also thousands of car owners behind it, as well as suppliers and employees related to Gaohe Automobile. However, the window of time left for Gaohe Automobile is running out, and it will take time to verify whether Gaohe Automobile can be reborn.
Article source: CNMO Technology, thank you