A butterfly flapping its wings in the Amazon rainforest can trigger a tornado in Texas, USA. Perhaps, by the time people felt the hurricane hit, the end had already been settled.
The so-called pattern concept pays attention to the long-term rather than the short, the far-reaching rather than the near, and the overall victory or defeat, rather than the success or failure of a son. We need to build the ability to determine "when the wind is blowing" based on "trend changes". So, in the current situation of digital and intelligent technology soaring and looking for landing scenarios, how should the entire beauty industry understand the future?
On April 26, Mr. Peng Huanzhang, co-founder of New Digital Intelligence, delivered an important speech at the "2024 Beauty Industry Ecological Innovation Conference", focusing on the theme of "Foreseeing the Diversified Future of Digital Intelligence", explaining how New Digital Intelligence can reshape the functions of the beauty industry's big health ecology with the help of digital intelligence, and realize the virtuous cycle of the entire ecological interconnection, so that countless enterprises facing digital and intelligent transformation can benefit from it.
In Mr. Peng Huanzhang's view, technology will never be the main problem for beauty companies to achieve digital and intelligent transformation. How to better connect the business model and management mode of the enterprise with the technology is the core essence.
The following sharing brought by Peng Huanzhang, co-founder of New Digital Intelligence-[Foreseeing the Diversified Future of Digital Intelligence]↓
Peng Huanzhang, co-founder of New Digital Intelligence
Welcome to the 2024 Beauty Industry Innovation Ecology Conference, this is the grandest summit of the new digital intelligence this year, the theme of the first half of the year is "π and intelligent control to the new", the theme of the two conferences this year contains the "π" element, which itself is an infinite non-circular decimals, which is extended to "uncertain", and "intelligent control to the new" expresses that the core focus of the conference is how to control the power of digital intelligence and achieve decision-making innovation in the era of "artificial intelligence and digital intelligence".
We want to convey the idea that the future is highly uncertain, but with advanced technology and data intelligence, companies can turn uncertainty into certainty, so as to achieve long-term development of business operations.
By grasping AI and digital intelligence technology and building an industry-leading ecosystem, we will have the vigorous vitality of "new development".
Yes, AI and digital intelligence technology have become an important part of "new quality productivity". As the pioneer of the industry ecology and the companion of industrial development, our mission is not only to create products, but also to create the power to connect all parties and form a global interconnected ecosystem.
Now, the era of AI precision commerce is coming, and we want to help companies create the world with AI before being transformed by the world. Therefore, I would like to share with you here and discuss with you about "The Ecology and Future of the Beauty Industry in the Era of AI Precision Commerce".
In the past 10 years, the beauty market has two obvious characteristics:
(1) Overcapacity on the supply side
Compared with the traditional stable supply and demand relationship in the past, the current state of "oversupply" is obvious. There are a large number of sellers and a large number of products in the market to compete for "buyers" with relatively stable volumes, and the homogenization competition is fierce, which also forms what everyone calls "volumes".
(2) Consumers are demanding
In addition to the rapid expansion of the number of supply sides, the popularity of mobile Internet and e-commerce has also led to an exponential increase in the number of consumer choices. Consumer needs have become more diverse and personalized, and the number and fragmentation of purchase channels has led to higher requirements for brands.
These changes may make everyone feel as if business is not so good. However, in fact, there are often a lot of new opportunities hidden in "turbulence" and "change", so in the face of these new challenges, we still adhere to our original intention: insist on empowering the industry and providing more "new quality productivity" to tap more increments.
To this end, we have also done a long time of exploration and accumulation.
In 2015, in the era of e-commerce, the e-commerce platform represented by Ali 1688 will change the "traditional business era", and the industry will flock to enter the pan-type e-commerce;
In 2018~2021, on the basis of the vertical business model, we opened the "era of precision commerce" with the power of "big data" and "digitalization". During this period, we have successively released the "Beauty Industry Big Data Service Platform" - Beauty Industry Yan Research Institute and the "Industrial Resource Link Platform" - Shumei Chain, hoping to help enterprises use data to grow before incremental competition, and let enterprises open the intelligent link between supply and demand before the resources are established.
In 2021, we first proposed the concept of "AI precision business", and we have been deploying it ever since. In June last year, our Beauty GPT was officially launched at the Innovation Festival, and many people in the industry were very surprised that we were able to release such an advanced AI product in just a few months. But what I want to say is that we have been accumulating industrial big data, industry knowledge graphs and model algorithms under the application layer of GPT for 8 years - this is not our luck to step on the wind outlet, in essence, chasing the so-called "outlet" is not our style.
What we are doing is always adhering to the original intention: to explore the needs of the benign development of the great health and beauty industry ecology, and to provide more "new quality productivity" for everyone.
Since 2015, we have continuously invested more than 300 million+, of which more than 70% are related to production and research and AI algorithm engineers...... With these efforts, we are able to deliver cutting-edge productivity tools to the industry so quickly.
Today, after 9 years of hard work, we have released many cutting-edge productivity tools, including the industry's only national-level certification "Industrial AI Model" for the record, realizing the layout of Guangzhou + Shanghai dual headquarters, and winning the honorary titles of "High-tech Enterprise", "Specialized and Special New Enterprise" and "Innovative & Technology-based Enterprise", becoming an industry-leading platform.
It is also a great honor to serve more than 300,000+ users and cooperate with more than 10,000+ upstream and downstream enterprise customers in the industry, of which more than 10% are well-known enterprises such as the world's top 500, international first-line, and domestic first-line, which have given our team a strong motivation to continue to adhere to our mission to create a better platform, hold more industry public welfare activities, and create more professional services and innovative solutions.
Now that we define it as the era of AI precision business, this year's company positioning has also been updated: the world's leading industrial AI digital intelligence and ecological link platform.
This positioning has two key points: (1) industrial AI digital intelligence, and (2) ecological linkage.
First of all, let's talk about "industrial AI digital intelligence", which contains two words:
(1) Industrial AI
Our AI is not a pan-type AI, but a vertical AI exclusive to the beauty industry, which is an industrial-level AI that understands the industry better and can better solve industrial problems.
(2) Numeration
On the one hand, we help enterprises to gain insight into global trends and empower business decisions by creating an intelligent "industrial eye", such as "beauty industry data brain" and "global new product insight", etc., to do the right thing first, and on the other hand, we help enterprises build "enterprise insight", such as AI CoWork, an intelligent workbench for the whole process of products to be released soon, to help enterprises do things correctly. Insight and decision-making at a glance, efficiency improvement and upgrade at a glance. Form our new beauty industry research institute - AI CoWork system platform.
We hope to promote the digital and intelligent upgrading of enterprises, improve their core competitiveness, and improve productivity by creating "industrial AI" and "digital intelligent productivity tools".
Then there is the "ecological link" - in our ecological network, there are two cycles: (1) the cycle between the brand and the supply chain, and (2) the cycle between the brand and the channel and consumers.
The dual circulation of the two helps enterprises to achieve "global interconnection", promote the efficient flow of information, data, resources, supply and demand, etc., realize consumers and channels, channels and brands (such as the AIoT empowerment system of beauty & CS stores in the external circulation), brand and supply chain interconnection, intelligent link upstream and downstream enterprises, and meet the business needs of enterprises in the process of enterprise development. This is also the original intention of the design of our "Digital Beauty Chain" platform - to help industries and enterprises achieve "intelligent and efficient links of industrial resources".
With the integration of "industrial AI digital intelligence" and "ecological linkage", enterprises in the entire health ecosystem will form "competitiveness" in the stock market and tap the "blue ocean of the track" in the incremental market.
Just like the relationship between the economic environment and the individual, the individual can only develop well when there is a healthy development of the ecology, and conversely, only when the individual is stronger, the ecology can be more prosperous and coexist. This is a linkage with strong potential energy, and it is also the source of thinking about our new positioning in 2024.
With a new positioning and value proposition, the company's own logo and visual system can only show a part of the new digital intelligence. For example, it is just the more familiar "Beauty Industry Yan Research Institute" and "Digital Beauty Chain" platforms.
So our client reminded me: do I need to redo a brand identity system?
So at the beginning of this year, our brand team officially launched the VI upgrade project - starting with the logo, we integrated the previous visual elements, but also integrated the new positioning and proposition, and made bold innovations.
We have an internal story to share with you, when designing the launch logo, we referred to hundreds of cases, the more classic Apple, Nike, as well as technology companies Google, Meta...... It took only 300 hours to efficiently complete the initial iteration of brand VI.
Let me introduce to you a little bit about the meaning of the logo: the new logo and new vision are first of all based on our existing two systems - the upgraded "Beauty Industry Research Institute-AI CoWork" and "Digital Beauty Chain", which represent "Global Intelligent Insight" Insight and "Ecological Intelligence Link" link respectively.
Combined, the two will collide with "infinite possible" – the theme of our new vision.
The visual upgrade is not only the renewal of the image, but more importantly, the sublimation of the core of the brand spirit and temperament. Going back to the VI itself, there are a few points about the design as a whole that really struck me.
(1) Unlimited potential
The concept of the whole graphic is taken from the infinite symbol "∞", and also combines the concept of "Mobius Ring", which symbolizes the infinite potential and vigorous vitality, which is our confidence and expectation for the future; it is also the integration of the two circles, which represent the eyes of the industrial eye and the enterprise eye mentioned above and the two ecological respiratory nostril circles of the brand-centered supply chain and channel consumer dual circulation;
(2) Continue the original intention
The overall color retains our original pink color. The new VI and new LOGO will also continue the original brand gene of "Beauty Industry Yan Research Institute", which still symbolizes "fashion, beauty and innovation";
(3) Fusional regeneration
The new color of the logo has been added to the representative colors of our other "products" - [green] represents organic, healthy and rejuvenated, which is inner beauty, [orange] represents link, activity, interaction, and external beauty, and [blue] represents AI technology, rationality and decision-making.
On the basis of the logo, we have also extended the brand graphic creativity, which will be presented to you in more rich forms in the future.
This is our product matrix family - the entire industry ecology is a 1+1>2 model, in which all roles and productivity tools in the industrial chain are in it, just like our logo, they are harmonious and different, forming a synergy to help us turn our ideas into reality.
In the future, we hope to build a new type of big health industry network, so that global enterprises can be efficiently interconnected, so that "the integration of digital intelligence and ecology leads the growth of enterprises", and continue to become a wind maker and continue to lead the industry trend. Promote the global development of China's big health industry and the integrated development of the global big health industry.
We believe that this three-dimensional industrial network is full of infinite possibilities. We are also very much looking forward to working with all of you to create a vibrant ecological blueprint for the big health industry that belongs to the era of AI precision business!
Write at the end
The fate of an enterprise is closely related to the various elements of the development of this era. When you understand the basic principles of this era, you can find your own ecological niche from its development logic.
From this speech, we can extract some key elements: in the future, understanding and using digital intelligence technology to make business decisions has become a necessary skill for the survival of enterprises, and once this door is opened, it can no longer be closed, it is not a whim, nor will it be fleeting because of the change of the year, but a process of implementing the whole link of the beauty industry.
So, it's better to embrace change and keep up with the times. You will find that when you start with the tide of the times, you can still burst out of new energy after the test and baptism of time, and even lose all the weight of "living" in the balance of history.
For more exciting content, you can pay attention to the beauty industry Yan Research Institute and the official account of the digital beauty chain.