Phoenix Legend, its fan span can be called the world's largest, from the post-50s square dance aunt, to the post-00s Xiao Xianrou, spanning five generations, who else can have such a large-scale circle of fans?
Although their songs were complained about a bit earthy in the past, the songs after their comeback are taller than the other, and the national style elements are full, so the group has been in a group for more than 20 years and is still a top-notch group, and has become the darling of major variety shows and satellite TV Spring Festival Gala.
Recently, they held a concert, in Beijing station, 80,000 tickets were empty in seconds, even if fans squatted to grab it, it was really more and more profitable, rare in China.
So, why is the Phoenix Legend, which is already quite old, able to kill most young singers in seconds and become a money-making machine? As a game practitioner, I would like to analyze the reasons for their cooperation with NetEase's popular game "Against the Cold" mobile game.
At the beginning of this year, Phoenix Legend and NetEase's "Against the Cold" mobile game reached an in-depth cooperation, this combination first sang the theme song of the same name for the version of the online "Female Iron Suit", the two of them sang sonorously, the lyrics and singing are intertwined with the chivalry of the rivers and lakes and the feelings of family and country, players have goosebumps when they hear it;
Due to the good publicity effect, Phoenix Legend and Reverse Water Cold's "Reverse Water Cold" mobile game scored twice, and soon, NetEase transplanted their "Divine Comedy" "Lady Luxury" with tens of billions of views - one is to launch a co-branded fashion, and the other is to add the song "Mrs. Luxury Fragrance" in the trainee identity gameplay of "Hundred Industries in the Market".
Because the mobile game "Against the Cold" has 50 million players, and the singing and dancing of "Mrs. Luxury" is full of passion, 00 Houmen started dancing under this stimulation, there is one person dancing, some double dancing, and group dancing, all of which can easily receive hundreds of thousands of likes.
Seeing that the traffic has just been passed, the adapted version of "Mrs. Luxury Fragrance" has even caused Internet celebrities to imitate it, and even the well-known uneven dance troupe is also a loyal player of the mobile game "Reverse Cold", and they danced a song "Mrs. Luxury Fragrance", which made the middle-aged uncle popular again.
The main reason is that this group does not take a shelf, does not stand in the clouds, but is particularly down-to-earth, and it is no longer the era of high-flying idols, and coming together with the masses makes them feel cordial and interactive, so they are more willing to pay for them.
Liu Yuning, who also cooperated with the mobile game "Against the Cold", is also because he does not pose music and is full of affinity, and his song "Dragon Yin" is a big hit, which is highly respected by the post-00s.
Therefore, the Phoenix Legend can always be sought after, and the fans have spanned five generations, so they deserve to be popular, who is popular if they are not popular?