Chinanews.com, Shanghai News, April 30 (Yang Haiyan) Bursts of music came from the main stage of the "Xinhua Yue Reading Life Festival" market of Shangsheng Xinsuo, and contrasted with the century-old buildings with different styles on Xinhua Road - the string performance brought by the Xinhua Street Qunwen team attracted citizens and tourists to stop and listen...... On April 30th, on the eve of the May Day holiday, the 100th Xinhua Road - Xinhua Reading Life Festival and the 19th Fahua Peony Festival officially kicked off.
Xinhua Road Street was originally the ancient town of Fahua, and peonies were widely planted in the ancient town, so "Fahua Peony" is the precious historical and cultural memory of the residents of Xinhua Road Street. Based on the profound historical heritage and long-standing cultural context, since 2006, Xinhua Road Street has carried out the cultural brand activity "Fahua Peony Festival" every year to create a grand event of mass cultural activities, using peony flowers as a medium, digging deep into the characteristics of red culture, Shanghai culture and Jiangnan culture, building a "big culture" pattern, creating a strong cultural and artistic atmosphere for community residents, and becoming a beautiful business card of the street.
With the theme of "Meet 'Ning' for a Hundred Years on Xinhua Road", this year's "Fahua Peony Festival" conveys the concept of "life is very fun" of Xinhua Yue Reading Life Festival, showing a good image of the coexistence of culture and new interest in the life festival. While creating a bookish atmosphere, it displays and conveys diverse cultural content to make reading more attractive. The market is divided into seven theme sections: Shouyi, Book Market, Reading, Pleasure, Extraordinary, Taste, and Fun. It showcases the multicultural charm of the community to citizens and tourists.
This year coincides with the 60th anniversary of the establishment of diplomatic relations between China and France and the Sino-French Tourism Year, after the opening ceremony, Wang Yi, editor of the Reading Weekly of Jiefang Daily, Huang Yaqin, French literature editor of Shanghai Translation Publishing House and winner of the Fu Lei Translation Award, and Jiu Jiu, the host of Shanghai Finance and Economics and CCTV's "Ingenuity" column, participated in a Xinhua Yue Reading Sharing Meeting, with the theme of "The Two-way Rush of Chinese and French Literature", and talked with readers face-to-face in the direction of the spark of Sino-French literary exchanges, the café plot in French literature, and the experience of reading and translating French literature. In addition, the classic Peking Opera performance "Peach Blossom Fu" and the peony flower magic performance also pointed to the title "Fahua Peony Festival", creating an activity atmosphere for the scene with a splendid flower fragrance, ancient and modern Chinese and foreign cross-border blending, and a gradually rich artistic atmosphere. There is also a wonderful Xinhua Yue Reading Life Festival Cultural Market, which spans the entire May Day holiday, to meet the participants' unfulfilled expectations. During the Fahua Peony Festival, there will also be different types of art performances one after another, bringing different cultural experiences to citizens and tourists.
It is worth mentioning that this is also the first time that the Changning Coffee Culture Festival has been deeply integrated with the Xinhua Yue Reading Life Festival since it was first held in 2021. This year's Changning Coffee Culture Festival will last for two months, covering the "55 Shopping Festival" and the "May Day" and "Dragon Boat Festival" holidays, and a variety of activities will be launched simultaneously in many business districts in Changning. In addition to the Xinhua Yue Reading Life Festival, there is also the upcoming Coffee Drama Festival in Shangsheng Xinsuo, and a number of suspense dramas will be staged in Sun Ke Villa, Navy Club, Specialty Cafe and other places. In mid-May, coinciding with the "China Tourism Day" and "International Family Week", the Changning Coffee Culture Festival will also launch a number of micro-travel activities such as "Sweet Journey" and "Coffee Hunting Journey". On the afternoon of May 19th, a ride will start at the 1940 coffee shop, and visitors can also participate in interactive projects such as "coffee latte art" and "drama guide". During the two-month event, citizens and tourists can participate in coffee exchange and other activities in designated cooperative business districts, and can also log in to the "CCB Life" APP to participate in CCB's "Changning Coffee Adventures" activity, receive more coffee coupons, and check in Changning Specialty Cafes to experience a unique experience that integrates humanities, travel and coffee.
The history of Xinhua Road can be traced back to 1925, when it was called "Anhesi Road", which was built across the border during the Shanghai Public Concession and was inhabited by many foreign expatriates. This road used to be a gathering place for foreigners, and many exotic buildings were retained, which is why Xinhua Road was called "Wanguo Lane". At present, Xinhua Road Street retains more than 270 garden houses of different styles such as English country villas, baroque buildings, and French classical buildings, among which there are many design works by the Hungarian architect Hudak. There are also new fashion landmarks such as Shangsheng Xinsuo and Xingfuli, as well as two Shanghai historical and cultural landscape protection areas. Xinhua Road has a profound history and a rich collection of humanities, and is known as "Shanghai's No. 1 Garden Road". (ENDS)
Editor: Yang Haiyan