At this year's Beijing Auto Show, Great Wall Motor's ORA brand press conference released ORA global strategy with the theme of "ORA Aesthetics, Global Classics". ORA will continue to deepen from the three dimensions of product coverage, market layout and overseas mode, from "single product going overseas" to "ecological going overseas" of the whole value system, opening a new era of globalization 2.0.
At the press conference, the 2024 Ora Good Cat > Mulan Edition was launched at the same time!The 2024 Ora Good Cat is priced at 105,800 yuan-135,800 yuan, bringing a comprehensive upgrade in appearance, configuration and safety;The 2024 Ora Good Cat GT Mulan Edition is priced at 119,800 yuan-129,800 yuan, playing pure electric GT with the new generation in a cooler, smarter, and safer way, and the two cars have 5 rights and interests! In addition, the Lightning Cat Shine Night Edition and the Ballerina National Style Edition also appeared on the same stage, bringing users more choices. With the deepening of the strategic pattern, the empowerment of classic aesthetics, and the introduction of new products, ORA embraces globalization with practical actions and accelerates the expansion of its world territory!
Global Strategy 2.0 Era: 100 Overseas Target Markets, Whole Value System "Ecological Going Overseas"
The trend of globalization is unstoppable, and ORA has achieved good results based on the advantages of the Great Wall Group's global layout and its own brand strength.
As the first batch of pure electric brands of China's new energy to go overseas, since ORA Good Cat landed in Thailand in October 2021, ORA has successfully entered many countries and regions in Europe, Oceania, Asia, Africa, and South America. At present, Ola has won the favor of 460,000 users around the world, of which 75% are women.
In the past four years, ORA has gained worldwide recognition for its timeless appearance and global quality. ORA Good Cat has successively won the European E-NCAP "Safety Five-Star" and Green NCAP "Environmental Protection Five-Star", as well as the five-star safety rating of A-NCAP SAFETY, an independent organization for automotive safety in Australia and New Zealand, and has become the first Chinese brand model to be nominated for "World City Car of the Year", playing the strongest voice of China's new energy vehicles on the world stage.
In the face of the irreversible wave of new energy in the world's automobiles, ORA firmly grasps the opportunities of the times and continues to deepen its global strategy on the basis of leading the way to the sea. In the next three years, in terms of global product layout, ORA will develop from the models on sale to the full coverage of A0-C-class, and all models of the dual product line of sedans and SUVs will go overseas; in the global market, ORA aims to 100, and Good Cat will quickly enter about 92 countries and regions in eight regions, including Europe, the Middle East, Latin America, North Africa, South Africa, Australia, Eurasia, and ASEAN. Lightning Cat has been successfully listed in Thailand and Malaysia, and will be listed in Israel, Germany, the United Kingdom, Singapore, Brunei and other countries and regions this year. "This is the long-term doctrine of Ola's overseas layout, and it is also the world avenue of Ola," said Dong Yudong, general manager of Ola brand.
It is foreseeable that with the continuous deepening of the global strategy, Euler's world map will expand rapidly. At that time, "born to be global" will not only be the original intention of Euler, but also the goal of Euler.
Link user new bearing: The price of the 2024 Ora Good Cat > Mulan Edition starts at 105,800 yuan
With the release of ORA's global strategy, the 2024 ORA Good Cat > Mulan Edition two blockbuster models are also on the market! The 2024 ORA Good Cat adheres to retro-futuristic aesthetics, full of the ingenious integration of retro aesthetics and future design, and makes the classic go further with three major upgrades: appearance, configuration and safety.
The 2024 Ora Good Cat, which is "better-looking, better to drive, and safer", has been added in two new car colors, Ragdoll White and Smoke Cold Gray, and is equipped with blackened wheels as standard. 18 functions such as remote control steering wheel heating have been optimized, and in terms of safety, 5 OTA upgrades, 7 calibrations and experiments will be carried out in 2023 to further improve safety. Ora Good Cat has won two authoritative certifications of "Alpine Endurance Star" and "Alpine Reliable Star" issued by China Automotive Research Institute, not wasting every kilowatt-hour of electricity, won the five-star safety evaluation of China Electric Vehicle Fire Safety Index (C-EVFI), and does not relax its vigilance at every moment, and the honor model is equipped with 9 safety configurations as standard, which is more meticulous and thoughtful. At the same time, the 2024 Ora Good Cat further strengthens the side protection capability and makes the safety of the vehicle a step further.
The 2024 Ora Good Cat GT Mulan Edition has also been significantly upgraded, with a panoramic sunroof that can be opened as standard on all models, 10 intelligent driving assistance and 5 parking assistance upgrades, as well as 14 active safety configurations. From the outside to the inside, the full level of protection, cool and fast driving is more confident, and the full realization of L2 intelligent assisted driving, whether it is high-speed or urban, can be comfortably coped with, making driving enjoyable. The cooler, smarter, and safer 2024 Ora Good Cat GT Mulan Edition will continue to resonate with the new generation of young people in a sportier, smarter, and more personalized way, accompanying them to play the pure electric GT life and explore more possibilities.
The 2024 Ora Good Cat > Mulan Edition is on the market at a great value, bringing users a price full of surprises! The 2024 Ora Good Cat 401KM Comfort, 401KM Deluxe, and 401KM Honor are priced at 105,800 yuan, 115,800 yuan, and 125,800 yuan, respectively, and the 501KM Deluxe and 501KM Honor are priced at 125,800 yuan and 135,800 yuan.
The 2024 Ora Good Cat GT Mulan Edition will launch two models: 401KM luxury and honor, which are 119,800 yuan and 129,800 yuan respectively. Order now, and there are also multiple gifts such as a limited-time cash subsidy.
E-commerce gift: a limited-time cash subsidy of 3,000 yuan;
Renewal gift: up to 4,000 yuan replacement subsidy;
Zhilianli: basic traffic is free for life, and entertainment traffic is free for 3 years;
Charging gift: Gift the original smart charging pile;
Worry-free gift: lifetime warranty of three electric vehicles, 4 years/150,000 km warranty for the whole vehicle, unlimited free roadside assistance, etc.
In addition, the Lightning Cat Bright Night Edition and the Ballerina National Style Edition also made a stunning appearance at the Ora booth. The Lightning Cat Bright Night Black Edition is calm and powerful, and it is hand-polished by the world's top intelligent manufacturing technology and craftsmen to present a strong sense of profundity. Among them, the number of body coatings is as high as 8 layers, and the coating thickness is up to 160 microns, leading the industry level. The ballet cat national style version is a collision between the "new Chinese" style and modern industrial design, with the national tide color "bamboo" as the basic color, absorbing the traditional Chinese ink landscape, embroidery, bamboo, panda and other design elements, while adding a romantic meteor sky roof design, bringing users a visual feast of oriental aesthetics. The enrichment, iteration and innovation of Euler's product matrix are bound to usher in more market opportunities.
Appreciating classic aesthetics: ORA explores more possibilities to create classics in people, cars, and nature
At this press conference, the ORA brand also invited several global user representatives to the scene, "ORA is not only making a car, but also creating a lifestyle. Ora's design is inspired by nature, whether it is the biomimetic cat's eye headlights or the streamlined shape of the body contour, it is full of natural charm", one of the global user representatives shared his perception of ORA's classic aesthetics with the guests and the audience.
For a long time, ORA has always been thinking about the relationship between people, cars and nature, and is committed to drawing inspiration from natural life, deconstructing and reshaping the key elements of a car such as "life safety, comfort and emotional needs" in the three dimensions of modeling design, color aesthetics and emotional elements, and achieving emotional resonance with users through the ingenious use of classic elements everywhere.
Originating from nature and serving life, it is the result of Euler's "aesthetic independence" that never follows the crowd, and constantly polishes the classics in innovation, and then creates classics. It is in this process that ORA has become a brand that is constantly exploring, polishing and innovating.
In the increasingly involuted Chinese market, Euler insists on not following, not short-sighted, and not reducing the reserve ratio, sticking to the original intention of the track, firmly adhering to long-termism, and insisting on high-quality development, just like Euler. The gene of "born to be global" has made ORA gallop on the world stage, and the label of "the world's first choice of new energy vehicles for women" has become more and more shining. Although going to sea may not be a blue ocean, Ora, as a pioneer army, has taken the final ticket of the new energy vehicle world stage in his own hands.