The first time I met Mr. Xu Xiaodong, Mr. Xu was introduced by a friend at the Foshan Ceramics Exhibition in Guangdong, that Mr. Xu was in Foshan Jianyou Ceramics Factory to do sales, and it happened that our offices were on different floors of Foshan Ludao Lake Jinying International Center, adding WeChat, but there was no contact.
However, what really impressed me about Mr. Xu was a business trip I took in Leshan City, Sichuan Province during the epidemic in early 2022.
That day, I had just arrived in Leshan, and I habitually posted a circle of friends to report my safety. Unexpectedly, Mr. Xu's phone call soon came: "Mr. Li, have you arrived in Leshan? Tomorrow I will invite you to have a morning tea, and then come to my exhibition hall to sit!" This enthusiasm and carefulness surprised me, and also made me have a strong interest in this post-90s ceramic person.
Our meeting in Leshan was very pleasant. Mr. Xu told about his own experience, from the Fujian ceramic factory to do craft apprenticeship to sell bricks, and finally to the western porcelain capital Sichuan Jiajiang production area, sold nearly 10 years of ceramic inkjet equipment and pattern documents, and later transferred to a customer factory as a salesman to run sales, in the factory less than a month after the factory owner of the personality charm quickly put forward their own idea to go to Foshan to stay, and soon was the personality of the chairman of the great personality to drive to Foshan and rented the exhibition hall and warehouse, because he believes that Foshan can quickly raise his ceramic dream, due to the epidemic and economic reasons all walks of life fell into a very difficult and involution mode, but Xu Xiaodong thinks that this is an opportunity, this very difficult market and involution period can best experience the post-90s self, and it is possible to seriously experience a year greater than the past 3 or 5 years and the next two or three years.
So I ended up starting my own business model. Because Xu Xiaodong, who was born in the 90s, believes that although the demographic dividend of all walks of life has gradually disappeared, the dividend of the people's hearts has quietly come! In the past, the demographic dividend could be done first and then behaved! Now the dividend of the people's hearts must be to be a man first and then do things; to be a man and do things in a down-to-earth manner! Step by step, steady and firm. His carefulness and patience made me look at this young post-90s generation with admiration.
When I came to Leshan City again in 2024, I received a call from Mr. Xu again. I didn't want to bother this time, but Mr. Xu arranged a hotel accommodation for me considerately. Such carefulness and thoughtfulness make me ashamed of doing business. We came to the company and had an in-depth exchange, Mr. Xu talked about his business philosophy: the most difficult thing to do is to be a man, not to sell bricks or anything else!
Mr. Xu said that selling bricks is the easiest thing, as long as it achieves three thicknesses;
The first thickness, the thickness of the foot board (diligence), the second thickness, the thickness of the face (self-confidence), the third thickness (people must be kind, otherwise the first two thicknesses are useless). As long as you do these three thicknesses, there are no hard-to-sell tiles. That's why it was named Sichuan Dehou New Building Materials Co., Ltd.
Details determine success or failure, and service is the lifeline of an enterprise. Fight is that every link is always a little better than others, work hard to do a good job in every comprehensive factor, and the dedication is endless.
He knows that the power of one person is limited, the power of a team is stronger, and the power of a platform can surpass the team. He has insight into industry trends and constantly adjusts his strategy to adapt to changes in the market.
When the ceramic industry generally talks about shrinkage, Mr. Xu is thinking about how to break through the convention, do what others have not done, and do what others can't do. For example, in terms of ceramic tile product specifications, he was the first to launch a real full-specification 'full pattern' full matching "mother and son bricks", namely 400× 400, 400× 800, 800-800, 600×1200, 750× 1500, 1200×1200. From small floor tiles to large cubes.
Last year, I was promoting the "Belt and Road 10th Anniversary National Gift Brand" project, and Xu became the only authorized brand in the Sichuan ceramic industry. This unique selling point has greatly increased the sales of his ceramic tiles, only at the end of the year and the beginning of the year during the weak sales period, have directly sold more than 4 million goods, dealers are vying for agents.
Mr. Xu's dedication and efforts have attracted people of the same frequency. In the industry, although he is the new generation of the post-90s, his peer recognition and dealer support are very high. This is not only because of his excellent products, but also because of his character and reputation to win everyone's respect.
In our communication, Mr. Xu not only has a keen cognitive thinking, but also has a heart that knows how to be grateful. He thanked everyone who supported him, whether it was a customer, a partner or a friend. He believes that only with gratitude can one go further.
Mr. Xu carefully introduced his products to his friends
Our business relationship is based on this trust and respect. Communication with each other is always sincere and efficient.
As an excellent ceramic person born in the 90s, Xu Xiaodong Xu always has a tiger in his heart, dares to take risks, dares to challenge, and can sniff roses, pay attention to details, and care about others. Such a person can not only succeed in business, but also win respect and love in life. Wisdom and courage coexist, with personality charm and love for life. Mr. Xu has taken one step at a time, moving forward steadily, and constantly creating new brilliance.