At the end of the 2023 Urumqi Marathon Health Run and Family Run, Beizhen, a characteristic town of Urumqi ice and snow, runners who finished the race were taking photos with the dancers of "Kunlun Covenant". (Urumqi Evening News data picture)
On May 2, the 2024 Urumqi Marathon will start at the Xinjiang Winter Sports Management Center.
8,000 contestants gathered in Urumqi, just as the "Urumqi, Travel Now" brand activity was in full swing, and the second Xinjiang Culture and Art Festival was also held in Urumqi. The city's art troupes and cultural venues have organized diversified cultural activities, deeply excavated cultural resources, further activated the city's song and dance genes, and further polished the brand of "hometown of song and dance".
Take the race as a medium
Show the cultural charm of the hometown of singing and dancing
Strolling through the Tianshan Grand Canyon, the Grand Bazaar Pedestrian Street, Tianshan Safari Park, Tianshan Mingyue City and other scenic spots and neighborhoods, you can feel the cultural atmosphere of the "hometown of song and dance" everywhere. Different neighborhoods and scenic spots combine local characteristics to actively launch projects such as singing and dancing, rapping, and electronic music, and explore emerging performing arts formats such as immersive performances, interactive dramas, and holographic image performances.
On April 29, in the Xinjiang International Grand Bazaar Performing Arts Theater, Chongqing tourist Feng Chenchen watched the large-scale song and dance performance "Silk Road: Millennium Impression", and the cheerful dance and beautiful music made him feel the strong artistic atmosphere of Urumqi.
"The high proportion of tourists in the audience of "Impressions of the Silk Road: Millennium Impression" makes us full of confidence in the integrated development of culture and tourism, and the 2024 Urumqi Marathon has attracted more tourists for us. Lei Yu, assistant general manager of Xinjiang International Grand Bazaar Cultural Tourism Industry Co., Ltd., said.
From April 26th to May 12th, the Xinjiang Culture and Art Festival is ongoing, including themed activities such as art exhibitions, art exhibitions, and group performances, as well as supporting activities such as youth art creation experience sharing sessions, art lectures, and one drama and one review, with more than 700 performances (exhibitions) of various kinds.
Urumqi Art Theater, Urumqi Peking Opera Troupe (Xinjiang Peking Opera Troupe), Urumqi Qin Opera Troupe (Xinjiang Qin Opera Troupe), created and rehearsed the modern Peking Opera drama "Love Full of Tianshan", Qin Dialect "Xie Yaohuan", song and dance show "Where is Alam Khan", oratorio "Sister Jiang" and other high-quality repertoire, showing the literary and artistic power of Urumqi.
Wang Li, chief of the art section of the Municipal Bureau of Culture and Tourism (Municipal Bureau of Cultural Relics), introduced that literary and artistic workers will extend the stage and send infectious operas, songs and dances, and symphonies to the Grand Bazaar Pedestrian Street, Urumqi People's Park, Tianshan Grand Canyon, Shanshan Outlets and other places in the form of the Hongshan Literary and Art Light Cavalry. On the opening day of the 2024 Urumqi Marathon, there will also be wonderful theatrical performances, allowing tourists from all over the world to immerse themselves in the embrace of the "hometown of singing and dancing".
Build your brand
Promote the in-depth integration of culture, tourism and sports
The image of the city is inseparable from the shaping and accentuation of the cultural brand.
In this marathon, the leading actors of the large-scale live-action musical "Kunlun Covenant" will still cheer for the runners on the side of the track, which has become a beautiful scenery on the Urumqi marathon track.
"Kunlun Covenant" takes "culture +" and "tourism +" as the starting point, and plays an active role as a "golden business card of cultural tourism projects" in the creation of Dananshan International Tourism Zone and the promotion of the leapfrog development of Xinjiang's tourism and performing arts industry, and successfully "circled fans" of audiences across the country with a wonderful plot.
The towns and villages along the track will also use majestic gongs and drums, Yangge, black horses, and Dongbula playing and singing to help.
"Pay attention to your wrists, follow the rhythm, and follow your eyes with your hands......" On April 29, in Tuoli Township, Urumqi County, a literary and artistic volunteer service team of more than 20 people was in intense rehearsal.
Ma Baoyuan, a member of the Party Committee of Tuoli Township, said that at the previous Urumqi Marathon, the Dongbula singing and folk song and dance performances they brought attracted many runners, and some people joined the performance team and jumped along. I hope that this time I can also let more people feel the colorful art and cultural charm of Urumqi through the performance.
Wang Manman, a member of the majestic gong and drum team of Bajiahu Village, Banfanggou Town, who participated in the majestic gong and drum performance along the marathon, said: "In the past marathon, our performance attracted the attention and interaction of many runners, and foreign friends were attracted by us to take a group photo. ”
The gongs and drums were beaten, and the Yangge was twisted...... Along the 2024 Urumqi Marathon, the villagers of Yongfeng Town will also interact with the marathon runners on the spot.
Promote travel by competition
Promote high-quality economic development
The 2024 Urumqi Marathon coincides with the launch of the city's "Urumqi, Travel Now" cultural tourism consumption season.
"On April 30th, the sweaty BMW horse team will perform on the friendly streets. Haiyan, deputy chief of the promotion section of the Municipal Bureau of Culture and Tourism (Municipal Cultural Relics Bureau), said.
On April 29, Huang Lijun, a Zhejiang runner who had just arrived in Urumqi, said that as soon as he got off the plane, he saw the trailer, which happened to be not far from the hotel, and he must go to witness the style of the bloody BMW.
Huang Lijun said that he has been running horses for more than ten years. Before coming to Urumqi, he knew that there were bloody BMWs, international bazaars, and familiar Xinjiang food, and he had to experience them all after the game.
Haiyan introduced that the marathon event just overlapped with the cultural tourism consumption season, and the city launched more than 260 special activities and 100 cultural performances, such as "horse theme" cultural tourism activities, "art tours, music in the city", "tide travel, check-in fashion", "roaming, fireworks in the world", "fun travel, parent-child time", "swimming, stepping on flowers", etc., welcome marathon runners and relatives and friends to enjoy and experience.
At the same time, it has also launched 10 high-quality tourism routes with five themes: "Silk Road Cultural Tour", "Mountaineering and Flower Appreciation Tour", "Parent-Child Research Tour", "Singing and Dancing Tour" and "Self-driving Leisure Tour", providing tourists with a new tourism experience that can be seen, played, eaten and appreciated.
It is understood that this year, Urumqi will make every effort to build the "Urumqi, Immediately Travel" cultural tourism brand, develop "Immediate Tourism" cultural tourism products, and hold activities such as grassland horse racing, sheep hunting, and girl chasing.
In addition, in Urumqi County, a private customized "horseback riding tour" will be launched, connecting scenic spots in series, and developing exclusive horseback riding tourism routes.
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Countdown to the Urumqi Marathon Please put away this civilized participation initiative
Xinjiang Net News (All Media Reporter Wang Changtong) On April 29, the reporter learned from the Urumqi Marathon Organizing Committee that the preparations for the event are nearing completion, waiting for runners across the country to experience the charm of Urumqi in the late spring.
At the same time, in order to present a wonderful and civilized marathon, the organizing committee issued a proposal for civilized viewing and civilized participation, advocating that the citizens of Urumqi support the event with their own civilized actions as masters, show the spirit of hospitality, civilization and courtesy, and cheer for the Urumqi Marathon with sincere smiles and enthusiastic cheers.
The 2024 Urumqi Marathon has entered the countdown, let us be civilized spectators and civilized runners, and leave a good memory of the spring of 2024 on the track.