Reporter Yang Lu Wen
Reporter Wang Xiaowei Henan Daily all-media reporter Chen Chongtu
Wormwood has become a valuable resource in the Chinese medicine industry due to its unique medicinal properties and wide range of applications.
In 2020, the total output value of the domestic Ai industry has reached more than 39.5 billion yuan, and according to the GDP growth rate and the growth rate of the previous 20 years, by 2025, the output value of the entire domestic Ai industry will be as high as more than 60 billion yuan, and by 2030, it is expected to be close to 100 billion yuan.
At present, people's demand for health is changing from a single demand for medical services to diversified needs such as disease prevention, health promotion, and health rehabilitation, and health consumption has become a bright spot in the growth of mainland consumption.
On April 28, the high-quality development forum of the moxibustion industry, moxibustion techniques and moxibustion store operation and management sharing session held at the 2024 China Moxibustion Expo gave the answer.
The development of the Ai industry presents four characteristics
"'Stocking up on health' has become a very popular word. Wang Xiaofang, director of the Traditional Chinese Medicine Development Service Center of Wolong District, Nanyang City, said that most consumers now take health management measures with a precautionary mentality, and begin to pay attention to "raising before the old" and "preventing diseases before they get sick".
The age span of consumers continues to expand, and "hoarding health" has changed from the middle-aged and elderly groups to the common choice of the old, middle and young generations. Health products show a trend of rigid demand, normalization and personalization. Therefore, the demand for moxa products is more diversified, from traditional to modern, from commonality to individuality, from offline to online.
Wang Xiaofang mentioned that the current development status of the AI industry has the following four characteristics:
The market size is expanding. The rapid development of the big health industry has led to the continuous expansion of the market scale of moxa products.
Expansion of social demand. The social demand for moxa products has increased dramatically, which has promoted the rapid expansion of the moxa products market.
The consumer group is younger. The consumer group is getting younger, and more and more young people are gradually becoming the main consumer force of moxa products.
Brand competition intensifies. Brand competition is becoming more and more intensified, and more and more provinces and enterprises are joining the moxa products industry.
Wang Xiaofang also mentioned that from the perspective of consumption provinces, Guangdong, Zhejiang, Jiangsu, Shandong and other developed coastal areas are the main consumption areas of artemisia leaf products, while Henan is more inclined to production-end information. It can be seen that, firstly, the humid and hot southern region is more suitable for the application of Artemisia artemisia leaf products, and secondly, the future incremental market of Artemisia artemisia leaf is mainly in the developed coastal areas and overseas markets.
The life of the Ai industry will become a development trend
In the future, how should the AI industry develop?
Wang Xiaofang said at the forum that in the sales model of moxa products, the integration of offline physical stores and online e-commerce platforms will become the mainstream trend, providing consumers with a more convenient shopping experience, a healthier lifestyle, and better health services, and the vitality of the consumer market will continue to be released.
At the same time, domestic trendy products help the development of the wormwood industry. With the help of the power of medicine and food, with the domestic "trendy products" as the entry point, with trendy design, better efficacy, and better quality, the traditional culture is full of new vitality.
For example, we can learn from the herbal health tea of Nanyang's "Zhongjing Drink Shop", and new models of mugwort cultural and creative products such as mugwort health hammer and mugwort aromatherapy puppet, so that traditional Chinese medicine, mugwort products, and mugwort culture continue to enter the public eye and daily life. The life of traditional Chinese medicine and the transformation of traditional Chinese medicine will become the trend of healthy development in the future.
So, how to break the situation in the context of the new era?
"Technology is at the core. Only by practicing the technology well can we talk about the optimization of the plan and process. Zhang Ke, vice president of Nanyang Health Industry Association, said at the sharing meeting on moxibustion techniques and moxibustion store operation and management that for moxibustion halls, the technology that is really needed has the following characteristics:
Small but fine. Simple, easy-to-use techniques that focus on performance and safety to meet customer needs. Clever and wonderful. Clever use of TCM techniques, attention to detail and personalized treatment to enhance the customer experience. Fast and fast. Emphasizing speed and efficiency, achieving treatment results in a short period of time and improving customer satisfaction.
It's simple and easy. The skills are simple and easy to learn, easy to promote and apply, reducing learning costs and time investment.
Nanyang Ai industry is booming
Chinese wormwood looks at Nanyang.
Nanyang is a national historical and cultural city, the hometown of the medical saint Zhang Zhongjing, known as the "natural medicine storehouse" since ancient times, and is one of the main production areas of Chinese medicinal materials in the country, rich in the "Eight Great Wan Medicines" headed by wormwood, and has been rated as "China's Top 30 Cities in the Comprehensive Strength of Traditional Chinese Medicine Industry" and "National Pilot Zone for the Inheritance, Innovation and Development of Traditional Chinese Medicine".
The reporter learned from the forum on the high-quality development of the mugwort industry that Nanyang is the first in the country to lead the trend of the world in mugwort processing, mugwort application expansion, moxibustion equipment research and development, deep processing of moxa products and domestic and foreign market development.
At present, the wormwood processing enterprises in Nanyang have developed 6 series and more than 160 varieties of moxa products for medicine, moxibustion, textiles, and daily industrial products, with a very rich category.
Huang Xianzhang, a professor at Zhang Zhongjingguo School of Medicine of Nanyang Institute of Technology, said that Nanyang is the country's largest wormwood planting base, production and processing base, and trade distribution center. The planting area of wormwood in the city is nearly 300,000 mu, and the annual utilization of wild wormwood is 120,000 tons. The city has registered 1,551 wormwood planting and processing enterprises, 3,132 wholesale and retail, including 4 enterprises with an annual output value of hundreds of millions.
In 2021, "Nanyang Artemisia" won the title of National Geographical Indication Certification Trademark and National Authentic Medicinal Materials, and wormwood products sell well all over the country and around the world.
Nanyang wormwood looks at Wolong. Wang Xiaofang introduced at the forum that Wolong District, Nanyang City, as the origin of wormwood processing, after more than 20 years of development, the hard-working and intelligent Wolong people have made small wormwood into a big industry, forming a complete industrial chain of planting, processing, sales, research and development, equipment and equipment, and application services.
At present, there are more than 2,700 business entities and 490 wormwood processing enterprises in Wolong District, Nanyang City, including 16 enterprises with an annual output value of more than 20 million yuan. 12,000 acres of Chinese medicinal materials were planted, and the annual output value of the Chinese medicine industry reached 8 billion yuan, driving the employment of more than 50,000 people.
In 2023, Nanyang City will invest 1 billion yuan to build the country's largest wormwood specialized industrial park covering an area of 350 acres and a construction area of 280,000 square meters, and more than 30 wormwood enterprises will be settled, and the development of the wormwood industry will reach a new level and make new achievements.
Ai industry helps rural revitalization in an all-round way
On May 12, 2021, General Secretary Xi Jinping pointed out when inspecting Nanyang Yaoyibao Wormwood Products Co., Ltd.: "Wormwood is a valuable Chinese medicinal material, and the development of wormwood products can not only be used locally, but also solve employment nearby. ”
"The AI industry chain can help rural revitalization in an all-round and powerful way. At the forum on the high-quality development of the moxa industry, Xue Limin, vice chairman of the non-governmental acupuncture branch of the China Acupuncture Association, took "Wubao North Ai" as an example to tell how the moxa industry can help rural revitalization.
Xue Limin introduced that Wubao County, Shaanxi Province is a poor county, belonging to the cold area of the Loess Plateau, and has never been specially organized to plant wormwood in history.
Although the harvest of "Wubao Beimug" is affected by the climate and environment of Northwest China, and the harvest is far less than that of Henan, Hubei and other main producing areas of wormwood, the content of total flavonoids, tannic acid and volatile oil of wormwood is very high, and it has high medicinal value.
In 2018, Wubao County invested 3.9 million yuan and cooperated with Zhejiang Yiwu Jiai Health Management Co., Ltd. to build a wormwood processing plant in the local area, covering an area of more than 20 acres, which was officially opened and put into operation on October 31, 2018.
In 2019, the processing plant processed more than 1,000 tons of wormwood, directly absorbed 50~60 employees, and indirectly drove more than 150 households to increase their income.
In 2019, Shaanxi Zhengqian Aiye Pharmaceutical Co., Ltd. planted wormwood in Jia County, Hengshan District, and Shenmu City around Wubao County, and "Wubao Beimug" was gradually expanded to various cities, counties and districts in northern Shaanxi. At present, the planting area reaches 11,299 acres.
In May 2019, Wubao County met the exit criteria for poverty-stricken counties and successfully achieved poverty alleviation.
Xue Limin mentioned that while helping the revitalization of rural industries and employment, Wubao County has taught the masses how to use wormwood well to help the revitalization of rural health through free clinics, training, and practical teaching.