The surging new energy vehicle market has both opportunities and challenges. In the past, there were new forces in this new field, and there were traditional factories in this wave. After experiencing the big waves in the first half, many "quick success" brands have been photographed dead on the beach. And those brands that survived, with real strength and confidence, are opening a new chapter of competition.
In the face of the changes and opportunities in the new automobile era, Roewe began to adjust its pace after experiencing a sinking period, and listed "returning to the main track and fighting the new energy track" as the first priority. The Roewe brand has made a three-year plan, with the "D family" as the core, Roewe will successively launch 8 new energy models, to achieve full coverage from pure electric to hybrid, from compact to mid-to-high-end models, from sedans, SUVs to MPVs.
At the end of last year, Roewe launched the first product of a new round of product offensive, D7, during this year's Beijing Auto Show, this series played a key card on the new energy track - Roewe D5X DMH, and opened pre-sale. The Roewe D5X DMH has launched a total of four versions of the model, including the 135 Changxing Edition, the 135 Luxury Edition, the 135 Flagship Edition, and the 135 Technology Edition, with a pre-sale price of 119,800 yuan ~ 146,800 yuan.
In terms of price, Roewe will always surprise the market. Following the 5 billion day subsidy to start the quality popularization war in the auto market, SAIC Roewe, the "national team" of its own brand, launched the second battle of the "Rong Tornado" action.
Roewe D5X DMH pricing is very competitive in the market, first attract market attention with pricing, and whether it can be favored by more consumers in the future, it should be the product power. The competition of product power happens to be Roewe's self-confidence, as Luo Fancheng, marketing director of Roewe Brand Division, said: "Roewe D5X is a very powerful car, but the strength is not in appearance, more important is technical strength." ”
The 1.5T DMH super hybrid system equipped with the Roewe D5X DMH is the first extended application of DMH super hybrid technology in the "D family" model. The system is composed of a 1.5T engine for super-hybrid, a dedicated gearbox for super-hybrid, and a long-range battery for super-hybrid, which carries out technical upgrades for diversified SUV use scenarios, and meets the needs of mainstream Chinese family users for family travel and all-scenario use with the core value of "strength, value, and smoothness".
Liu Jingan, senior director of products of the Roewe brand division, said: "D5X DMH is used for all working conditions and all scenes, to be able to go to the plateau and to the north, so it uses a 1.5T engine, because the 1.5T engine has a wider power output range, we are equipped with a two-speed structure, but it will not bring frustration." We will use different DMH systems for different models. This also shows that the goal of our DMH system is the same, but we will choose different powertrains according to different usage scenarios. ”
As a new mainstream super hybrid SUV with long range, the Roewe D5X DMH is the only 1.5T super-hybrid engine in its class equipped with VGT (variable geometry turbo) as standard, providing strong power for the use of SUVs in all working conditions.
In terms of battery life and energy consumption, the Roewe D5X DMH uses a dedicated high-efficiency and long-range battery with the largest capacity in its class, 21.4 kWh, bringing the longest pure electric range of 135km in its class. In the actual test around Hainan Island at the beginning of this year, the Roewe D5X DMH showed extraordinary high efficiency and energy saving strength with a real comprehensive range of 1621km and an average fuel consumption of 3.8L per 100km.
Among domestic car brands, Roewe cannot be said to be the most invincible existence, but it does always win the favor of the market with full sincerity.
"Now is the pre-sale period, we are also widely soliciting everyone's opinions, even if it is 119,800 this configuration of the car, including the technical characteristics just mentioned, technical advantages, high-strength steel, the quality is not reduced at all, the price is down, but the quality is still the quality of SAIC, we hope to do is to popularize the quality to users. Luo Fancheng, marketing director of the Roewe brand division, said very sincerely in an interview, "We have also thought about it, is it not to do things that cannot be seen? ”
It can be seen that the Roewe D5X DMH has given sincerity both in terms of technology and price. Indeed, for consumers, price is only one of the factors considered, and it is possible to form an advantage in this market segment and in the process of facing various competitors in the process of comprehensively polishing product technology, defining good products, and strengthening the comprehensive strength of products.
In the process of soaring independent brands and facing electrification and intelligent transformation, Roewe is not a conformist, but more often an innovator who is good at identifying the needs of the market. This time, the launch of the Roewe D5X DMH did not step on, only with sincerity. At the end of the interview, the staff of Roewe said sincerely: "I hope that through the listing of D5X, the DMH technology brand conference on May 10, and the production and listing of our IMAX8 DMH in August, we will sell the best products to our users step by step." ”