The booming e-commerce industry brings new opportunities
As an emerging business model, e-commerce has gained rapid development in China in recent years. With the popularization of the Internet and mobile intelligent terminals, e-commerce has gradually integrated into people's lives and become an important consumption channel. According to data from the Ministry of Commerce, in the first half of 2022, the national rural online retail sales reached 975.93 billion yuan, a year-on-year increase of 2.5%, of which the online retail sales of rural physical goods were 890.44 billion yuan, an increase of 3.6%. This reflects the fact that e-commerce has penetrated deeply into the rural market, providing a new way to sell agricultural products.
The rapid development of the e-commerce industry is inseparable from the strong support of the government and the continuous improvement of regulatory policies. In 2023, Chongqing and other local governments will introduce a number of support policies, such as supporting the business model of "China-Europe Express + Overseas Warehouse + Warehouse", implementing the regulatory policy of "China-Europe Express + Cross-border E-commerce B2B Export", and promoting traceability QR codes, etc., aiming to help enterprises "buy and sell globally". These policies and measures have created a good environment for e-commerce companies to expand domestic and foreign markets.
Although great progress has been made, the development of the e-commerce industry is also facing many new problems and challenges. On the one hand, with the emergence of new online marketing methods, how to strengthen the integrity of e-commerce and the construction of risk prevention system has become the top priority. On the other hand, mainland e-commerce enterprises still have shortcomings in terms of comprehensive service capabilities and brand building, which need to be improved urgently.
The chaos in the e-commerce industry is frequent, and it is urgent to strengthen supervision
In recent years, with the rapid development of the e-commerce industry, some chaos has begun to appear. On the one hand, the emergence of new online marketing methods has exacerbated serious problems of untrustworthiness such as malicious speculation, order swiping, poor product quality, and price deception. This not only harms the rights and interests of consumers, but also affects the healthy development of the e-commerce industry.
On the other hand, mainland e-commerce enterprises still have shortcomings in terms of comprehensive service capabilities and brand building. In order to pursue eyeball traffic, e-commerce platforms and merchants are keen on vulgar marketing methods and create fake news and false information. Lack of real brand concept and long-term development strategy, only focus on short-term benefit maximization.
Compliance issues in the field of cross-border e-commerce are also becoming increasingly prominent. Since 2020, global mainstream cross-border e-commerce platforms such as Amazon and eBay have strengthened the construction of platform rules and taken severe punishment measures against infringing products and non-compliant merchants. This has triggered the adjustment of mainland cross-border e-commerce export enterprises, exposing the lag of mainland cross-border e-commerce compliance construction.
In the face of these problems, the government has adopted a series of regulatory measures. For example, improve relevant laws and regulations, establish and improve the data property rights system, and increase the supervision of e-commerce platforms. Major e-commerce platforms are also constantly improving their own rules, raising the entry threshold, regularly assessing service providers, and promoting the standardized development of the industry.
Innovation-driven The e-commerce industry is developing towards higher quality
Although there are some chaos in the e-commerce industry, we should also see that with the continuous application of new technologies, e-commerce is developing in the direction of higher quality and more standardization.
On the one hand, the rise of new marketing models such as live broadcast e-commerce and social e-commerce has injected new vitality into e-commerce. Taking live e-commerce as an example, through the real-time interaction between anchors and users, consumers can understand product information more intuitively and reduce shopping risks. According to the data, the scale of the mainland live broadcast e-commerce market will reach 2.59 trillion yuan in 2022. This new marketing model helps to rebuild consumer trust in e-commerce.
On the other hand, new technologies such as artificial intelligence and big data are increasingly widely used in the field of e-commerce. For example, AI algorithms are used to make personalized recommendations to improve user experience, and big data user portraits are used to achieve precision marketing. These innovative practices have improved the operational efficiency and service quality of e-commerce.
E-commerce companies are also increasing their brand building efforts and focusing on long-term development strategies. Some leading e-commerce platforms have successfully created an influential brand image and established a good reputation in the hearts of consumers. This will be conducive to the standardized development of the industry.