Written by: Old Donkey Looks at Society
Recently, Zhou Hongyi has become popular again, and his Maybach has become a hot topic at a high price of 9.9 million. Let's start at the beginning and see how the business logic behind this works, and why it is called "100 million business value". You may not know Zhou Hongyi, please take a look at some of the introductions:
The cause: Maybach's transformation
After 9 years of companionship, a Maybach was finally put up for auction with a starting price of 600 yuan. This move is not only due to Zhou Hongyi's personal environmental protection philosophy, but also his vote on his belief in the coming spring of new energy vehicles. And this auction finally fell under the hammer at a sky-high price of 9.9 million yuan, which not only far exceeded the market price, but also created a miracle that shocked the car industry. And Zhou Hongyi himself also said after the auction, "I'm confused", it can be seen that the investment of 9.9 million yuan far exceeds his personal expectations, and the topic traffic behind it can definitely derive a greater commercial value.
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The meaning of the three meals:
The most highlight is that Zhou Hongyi also provided the opportunity to dine with buyers three times. This is not only an honor, but also a potential social networking resource. On average, each meal is worth 3.3 million, which shows its high commercial value. This move bears a resemblance to Warren Buffett's lunch, which is a form of social capital based on trust. The bidder is President Chu of Beijing Tian'an second-hand car, before the auction began, President Chu has already published a threat on the personal self-media platform to win, in fact, President Chu understands the value and said that he will not sell for life, in a few days President Chu will open a live broadcast, his live broadcast room is definitely 100,000 +, this car he took directly to his exhibition hall, directly for visiting, how many people will go to visit the 9.9 million Maybach for this car? The traffic is at least 10000000000000 traffic, topic traffic, isn't it cost-effective for him 9.9 million? Not to mention that it also brought at least one billion topic traffic, as well as the drainage effect of this car.
Therefore, for those who are curious about Zhou Hongyi's auction behavior, it can be said that the 9.9 million not only bought a Maybach, but also bought infinite possibilities and a series of topics. As Zhou Hongyi said: "Although I lost a Maybach, I won the future." ”
The old donkey thinks: Friends, next time don't underestimate any of the items around you. Maybe it's the starting point for your next business miracle!
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