Recently, the delay in the delivery of JD.com's beauty product orders has attracted widespread attention. According to JD.com's logistics rules, orders placed before 23 o'clock should be shipped on the same day. However, from April 23 to 25, many users reported that orders were not sent out for a long time.
Jingdong Million Lesson: How to Avoid Price Oolong?
It is reported that the cause of the incident was a mistake in the background when setting up the gift pool, and some goods were mistakenly set to 0 yuan gifts, which triggered an abnormal warning of a large number of orders, resulting in the system automatically locking these orders.
In response, JD.com also responded quickly, promising to fulfill orders for all affected users, and it is expected that this mistake will cause a loss of more than one million yuan.
Jingdong million oolong enlightenment: business reputation is the last position
In this incident, the careless operation of JD.com's backstage personnel became the fuse that triggered a chain reaction.
Back-office management is an important part of merchant operations, including a series of important tasks such as product information entry, order processing, and inventory management. This time, the wrong sale item was set as a giveaway, which not only disrupted the normal operation of the product sales, but also caused a large number of orders to be locked and unable to be shipped normally.
Real Intelligence has compiled an "emergency plan" for everyone, hoping that merchants can retain traffic and retain the trust of consumers.
1. Strengthen internal management and enhance the professionalism and sense of responsibility of employees. Merchants should provide regular training to employees, including product knowledge, job responsibilities, operating procedures, and company policies, to ensure that employees are up-to-date with company strategies and their own scope of work.
2. Strengthen supervision and inspection, find and correct potential errors in a timely manner. Merchants should establish an effective supervision mechanism, regularly inspect key processes such as order processing and inventory management, and identify potential risk points.
3. Formulate and improve the risk management framework, and be able to respond quickly and effectively when oolong occurs. Merchants should develop contingency plans to ensure that in the event of errors or system failures, they can communicate with consumers in a timely manner, inform them of order processing, and actively address consumers' problems and concerns.
4. Optimize the system and process to reduce the probability of human error. Merchants can use the AI assistant agent to automatically check and correct common input errors, including automatically setting the price of the product, automatically placing an order and checking the price in hand, etc., especially when the staff is short or the order volume exceeds the peak.
Real Agent 7×24h inspection page price
Goldfish Electric is an omni-channel marketing service provider for large-scale household appliances, with sales channels covering more than 10 domestic mainstream e-commerce platforms such as Tmall, JD.com, Douyin, Vipshop, Pinduoduo, and Xiaohongshu. Among them, the number of goods that need to be inspected on the Tmall platform alone is as many as 100+, and each product is subdivided into 10+ SKUs, even under the premise that the platform will automatically calculate coupons and red envelope discounts, it is difficult for 1 operator to complete the collection of 1000+ commodity SKUs within 1 day.
If other platforms are included, the operation department can only complete the statistics of the on-hand price of all product SKUs once a week on average, and it is difficult to ensure that manual operations are not made or missed.
After using the real agent, it only takes 1 minute to complete the on-hand price of each product on average, and it only takes 100+ minutes to obtain the hand-to-hand price of the SKU of the monitored product on the Tmall platform, and there is no need to worry about data errors. In addition to avoiding price errors, Goldfish Electric will also use the obtained SKU price to recommend products to consumers, which reduces the time for consumers' purchase decisions and greatly improves store performance.
As a virtual digital employee of an e-commerce enterprise, real RPA can also realize the automation of data collection and analysis, the automatic processing of after-sales orders, the automation of product evaluation insight, the automation of bills, capital management, and human resources management.
Jingdong Million Lesson: How to Avoid Price Oolong?
At present, the digital staff of Real Agent has been running smoothly and stably in the automation scenarios of excellent enterprises such as Haier, Midea, Proya, Tsingtao Beer, Robam Appliances, Shede Liquor, Jiumu, Naaisi, Chenguang Stationery, and Peacebird, helping merchants reduce the risk of human error, improve operational results, and achieve healthy growth.
epilogue
The JD.com incident is a wake-up call for the entire e-commerce industry. While pursuing efficiency and convenience, platforms and merchants must always adhere to the principles of integrity and responsibility to ensure that the rights and interests of consumers are fully protected.
A fair, transparent, and healthy e-commerce ecosystem requires the joint efforts of platforms, merchants, and consumers, and only in this way can the e-commerce industry continue to develop.