All statements in this article are based on reliable information, and the sources are detailed at the end of the article
When people encounter unemployment in middle age, it is a big blow to Lao Wang, because his financial burden is quite heavy, both old and young, and he has to spend money everywhere.
After thinking about this, he thought about simply rebuilding the house in his hometown in the suburbs and making a farmhouse.
However, when he told his friend about this idea, he was splashed with cold water by his friend.
"Don't you notice? Now farmhouses are no longer popular, and more than 80,000 have closed. ”
Hearing the news, Lao Wang felt incredible.
Because in his impression, the farmhouse business is not very hot, how can you say that it is cold?
If he can't do this business, what should he do for the unemployed?
1. Farmhouse - a "shelter" for middle-aged men
For many people, the pressure of middle age is quite high, not only to provide for their elderly parents, but also to raise their own children.
Coupled with the pressure of housing loans, car loans, etc., in order not to lose employment, I will spend more effort on work.
However, people's energy is limited after all, and there needs to be a channel for release.
For this reason, the smash hit farmhouse has become a "shelter" for many middle-aged men, a place to relax and enjoy a moment of tranquility.
So, why does the farmhouse have such a charm? I don't know if you still remember, a song "Always Go Home to See" that became popular through the Spring Festival Gala.
With the development of society, many people have left the countryside and settled in the big cities.
But when you are desperately trying to make money in a big city, many people will miss the scene of their hometown in their hearts and feel that they are carefree at that time.
To put it simply, the reason why many middle-aged men like to go to the farmhouse is because of a nostalgia in their hearts.
As for when the farmhouse appeared, it can be traced back to the early 80s of the last century, when the mainland broke through from the rural areas to carry out economic reforms.
Many rural people's concept of agricultural management is changing step by step.
The farmhouses that appeared at this time provided activities with rural characteristics, and there was no atmosphere, and they were still scattered.
Among them, the farmhouse in Nongke Village, Pixian County, Chengdu is very creative, and people from many provinces and cities across the country have visited the village to study, and they must first go back and then promote it.
The purpose of this is to promote the development of rural tourism across the country, so that the rural economy can have more opportunities in transformation.
Of course, the implementation of any decision takes time to sharpen, and it was not until 2004 that the farmhouse entered a stage of rapid development.
Especially in 2007, the National Tourism Administration set the theme of 2007 tourism as "China's Harmonious Urban and Rural Tourism", and is committed to further utilizing the "three rural" resources to develop tourism and optimize the industrial structure of rural areas.
Thanks to the strong support from all sides, the form of farmhouse has gradually become richer.
From the beginning of the single provision of meals and accommodation, it has gradually become a multi-form service place integrating pastoral planting, riverside fishing, outdoor barbecue, etc.
In addition, the internal facilities and facilities of many farmhouses have been optimized to make it convenient for the people staying at the hotel.
In this way, farmhouses with unique rural culture and modern life concepts have blossomed everywhere in the blink of an eye, becoming a "shelter" for people who want to escape from the noisy city and drag their families to go.
2. Why did the farmhouse fall off the altar
In 2019, according to relevant statistics, there were more than 195,000 farmhouse-related enterprises in the country.
After 2022, the number of farmhouses cancelled and revoked accounts for about 30% of this number.
Then, from every holiday, even some people who stay for a long time and want to experience the unique country style, to the gradual decline of popularity, no matter how much publicity is made, it cannot attract tourists, and more than 80,000 people have closed down.
What did the farmhouse go through in this process?
Some people may think that the epidemic is the reason why people can't go out casually, so all kinds of tourism projects, including farm stays, have been affected.
At this point, it is true that it cannot be said to be irrelevant, but the real reason is much more than that.
Is it because consumers like the new and hate the old and like other travel projects?
To be honest, this really can't be blamed on consumers who like the new and hate the old, after all, it is not without good farmhouses, and business is quite good so far.
As for the farmhouses, where business is getting worse and worse, there are more or less problems that make consumers dissatisfied.
One of the most prominent problems is the phenomenon of "farmhouse stealing".
You must know that many people are willing to go to the farmhouse to play, and what they want to experience is the simple style that is different from the city.
At this time, it is not incomprehensible that individual places charge more expensive, after all, the boss also has to do business, how to maintain the next operation without making money?
But consumers can understand that it does not mean that the owner of the farmhouse can open his mouth, or set up some overlord treaties on the basis of being a famous tourist spot.
This seems to have taken advantage of consumers for a while, but in fact, there are basically no repeat customers.
Coupled with the interest in smart phones, there are more and more online social platforms, and once the farmhouse is not done well, once it is exposed online, it will be difficult to do business later.
This is the so-called losing watermelon for the sake of sesame, only looking at the small profits in front of you, and not thinking about sustainable development.
To give an example, in 2017, there was a famous snow town stealing incident.
In related reports, tourists said that they and their families booked a three-person ondol room in the farmhouse compound, and also paid 552 yuan, which is the cost of two nights.
But I didn't expect that after the tourist's family arrived, the owner of the farmhouse said that he could only stay for one night, and if he wanted to live the next day, he had to live in the Chase bunk and sleep with other people.
As for why the boss did this, it was because tourists booked early, and the price was cheap at that time, and now it costs 1,800 to book a night.
For this reason, the boss also said that it would be good not to let the tourists make up the difference.
After deliberation, the family decided to stay for only one day.
But when it comes to the issue of follow-up refunds, the owner of the farmhouse tells tourists not to give bad reviews online, and will not return the money to tourists if they can't see the reviews.
Tourists who were treated like this were naturally angry, so they wrote about their experiences and posted them on online platforms.
With the fermentation of public opinion, the relevant departments of the local farmhouse also dealt with it in a timely manner, and ordered the farmhouse with "strange" practices in this incident to suspend business for rectification.
In addition to this kind of temporary price increase, it is also common for tourists to have uncleaned towels, bedding, and dishes and chopsticks for eating with uncleaned towels and food.
This is naturally unbearable for tourists with cleanliness habits, and thus lose the interest in going to the farmhouse again.
Some businesses have a lot of routines, for example, there are many people, and there are 2 or 3 people who order food, so they can replace some expensive dishes in it, so that the person who orders the food mistakenly thinks that the other party ordered it.
For example, the packages that can be experienced at the farmhouse in the advertised are only a small part of the experience, and if you want to experience more, you will have to pay an additional fee.
It can be said that some owners who do farmhouse business are really pervasive for money.
The other part of the farmhouse operators are farmers who don't know anything, and they don't even have a formal business license.
It's just that after the propaganda of "selling dog meat on the head of a sheep", it attracted some tourists who did not know the truth.
There is basically nothing in such a farmhouse, and it is really very reminiscent of the countryside.
However, people who choose to come to the farmhouse to play, although they want to feel the rural style, they don't really want to come and endure hardship, and live in a dilapidated rural house.
The focus of the farmhouse is in the word "music", consumers are here to play, not to be wronged!
3. Is there no prospect for the farmhouse?
Just as the world is facing industrial transformation, farmhouses are not without prospects, but if they want to continue to be able to do so, they also need to be transformed.
For example, it can be linked with other tourism projects in the countryside to create a "one-stop" tourism service.
Another example is to upgrade the tourism level of the farmhouse and add some new ways to play on the market, such as mini-games, handicrafts, etc., so that consumers can continue to be interested in the farmhouse.
Of course, no matter how the transformation is made, the service is the last word.
For example, many people have reported that the price of farmhouse dishes is high, and there may be only a few greens in a plate that cost dozens of yuan, so it should not appear again.
To this end, including the pricing of dishes, the pricing of each item in the farmhouse should be investigated on the market consumption level.
Set the price within the range acceptable to consumers, and resolutely do not be a "black-hearted store".
In addition, some farmhouses in the early days were run by husband and wife, and the operators were husband and wife, and at most they found some nearby villagers to help with the writing chores.
Without any training, such a farmhouse will be boring and the service will not be very good.
For this reason, it is also important to receive training and guidance related to the operation of the farmhouse, and it is best to learn from the experience of the industry leaders to see how to adjust the subsequent business model of their own farmhouse.
epilogue
Things are constantly changing, and the reason why tens of thousands of farmhouses have closed down is not only related to some black-hearted businesses, which frequently make consumers dissatisfied, but also has a lot to do with the failure to adjust the business structure in time.
Therefore, people who are unemployed like Lao Wang, or who have a job but want to make a farmhouse a side business, do not necessarily have to be unable to get involved in the farmhouse business.
Instead, you need to make preliminary preparations, don't be blinded by the hot business status of the farmhouse in the past, and do it without thinking about any consequences.
Resources:
China.com2019-01-09"At present, rural tourism in mainland China is entering the stage of content innovation and development"
Financial gossip2024-04-22"From the explosion to the bankruptcy of more than 80,000 families!
Watermelon as a side dish2023-12-05Behind the popularity of farmhouses across the country: from prosperity to decline to rebirth"