The preliminary preparation of a perfect new product launch conference planning plan is to lay a solid foundation for the entire new product launch conference, and then it is necessary to implement it in the whole process of the new product launch conference, and do a good job in the aftermath evaluation work in the later stage, which is a complete new product launch conference. What are the aspects of a perfect new product launch plan?
Etiquette during the launch of new products
1. Do a good job of meeting sign-in
It is necessary to do a good job in the sign-in work of the press conference, and let the reporters and guests sign their names, units, contact information, and other contents on the sign-in book prepared in advance. After the reporters and guests sign in, the participants will be led to the venue and seated according to the prior arrangement.
2. Strictly follow the procedures
The meeting procedures should be strictly observed, and the host should give full play to the role of the host and organizer, and announce the main content of the meeting, the scope of questions and the time of the meeting, which should generally not exceed two hours. It is not appropriate for the host and spokesperson to speak for too long, and if it is too long, it will affect the reporter's questions. Questions raised by journalists should be answered one by one and should not conflict with journalists. The moderator of the meeting should always grasp the theme of the meeting, maintain the order of the venue, and the moderator and spokesperson should not meet with reporters alone or provide any information before the meeting.
3. Pay attention to mutual cooperation
At the launch of a new product, the host and the speaker should cooperate with each other. To this end, it is first necessary to clarify the division of labor, perform their own duties, and do not agree to overstep their responsibilities. During the press conference, the host and the spokesperson usually have to maintain the same voice, and do not agree to openly oppose the bull and tear each other down. Guangdong Shahu Culture concluded that when some of the questions raised by journalists are too sharp to answer, the moderator should think of ways to change the topic without embarrassing the speaker. When the host invites a reporter to ask a question, the spokesperson generally has to give the other party an appropriate answer, otherwise, it will be rude to both the reporter and the host.
4. Sincere and proactive
From the beginning to the end, we must pay attention to the attitude towards reporters, because the quality of the reception of reporters is directly related to the success or failure of the news media to release news. As a journalist, I want to see the respect and warmth of the reception staff, and understand the news media and their works. I also hope that the reception staff will provide the convenience of work, such as a message with a release value, an angle that is conducive to taking photos is arrogant, and it must be gentle and polite.
Aftermath of the new product launch conference:
After the press conference is held, the organizer should conduct a serious evaluation of the aftermath within a certain period of time, mainly including:
1. Organize meeting materials
Organizing meeting materials can help to comprehensively evaluate the effectiveness of the conference and provide a reference for holding similar meetings in the future. After the press conference, it is necessary to sort out the meeting minutes as soon as possible, review and summarize the organization, layout, hosting and answering questions of the press conference, learn from the experience, and find out the shortcomings.
2. Collect feedback from all parties
First of all, it is necessary to collect the overall feedback of the participants on the meeting, and check whether there are any deficiencies in the reception, arrangement, service, etc., so as to make improvements in the future. Secondly, it is necessary to collect the feedback of the press, find out how many of the press personalities present at the conference have contributed to the press conference, and analyze them by category to find out the trend of public opinion, and at the same time, check the various reports, and make a good response if there are reports that are unfavorable to the Organization. If an incorrect or distorted report is discovered, immediate action should be taken to explain the truth; If the topic is caused by your own mistakes, you should humbly accept and apologize through the news organization to save your reputation.
The wonderful content of the company's press conference is here first↓For reference only↓
Shake it up for interaction
Shake Shake Interactive was first developed in the hi scene and quickly swept the major events across the country, when all the users at the same time frantically shook the mobile phone, the atmosphere instantly ignited. Support a variety of activities: tug-of-war, racing, dragon boat racing, yacht racing, etc. The elements are all customizable, and the infinite change of surprises and the atmosphere of the scene is a must-have part of the event.
Answer the quiz
Answering questions is very suitable for interspersed in the middle of the meeting, you can use the answering questions to PK on-site knowledge and skills, flexible question bank configuration, exciting new way of answering questions on the spot, and custom settings of question answers, so that the activity becomes more creative and can achieve the effect of entertaining and educating.
Blind box draw
The blind box lottery is an online activity on an e-commerce platform, usually launched by the platform and the brand in cooperation. In the blind box lottery, users need to buy a blind box with relatively low pricing and no specific internal content on the outside, which will randomly contain some products or coupons and other rewards. Users can only learn about the rewards they have obtained by opening the blind box, which increases the fun and anticipation of the lottery. In addition to satisfying users' curiosity and desire to collect, the blind box lottery can also promote consumers' attention and willingness to consume brands, and can also help brands create unique marketing strategies and images.
Picture draw
Directly draw user photos, which photo is drawn, the corresponding user will win the prize, all the photos uploaded by users on the scene form a photo wall, unique photos (beautiful photos) lottery, bid farewell to the traditional mode of drawing WeChat avatars, make the on-site activities more fresh, especially suitable for activities that need to be dressed up, such as: corporate annual meeting, anniversary celebration staff photo upload for lottery. Upload everyone's childhood photos for the raffle, which makes the raffle even more mysterious. Use your brains to discover more interesting photo draws, with cool drawing effects, full of scientific and technological elements, and richer picture content.
Big Wheel Draw
This kind of lottery form must be familiar to everyone, but the difference with the actual lottery is that it is a large-screen interactive lottery activity, no need to prepare props in advance, and the background can be directly set up for display, or the original taste, but it is a more trendy way.
Employees scan the code to enter the lottery, click on the space box to draw, and the lottery results can also be exported with one click, saving a lot of troubles. Think about how troublesome it would be if you had to prepare a physical carousel to move to the annual meeting venue, and if the award was wrong and could not be modified immediately, and how troublesome it would be to move it into the warehouse after the annual meeting.
Red envelope rain
I believe that no matter where you are, as long as you say the word red envelope in the event, you can basically attract the attention of many audiences. After entering the organizer's platform by scanning the code through WeChat, the red envelope is shaken on the spot, and the red envelope on the big screen falls from top to bottom like rain, and all participants have the opportunity to get the red envelope. Red envelope rain can be said to be the most interactive large-screen interactive game on the scene, as long as there are activities where people exist, this game is the first choice for interaction, and it is definitely an artifact-like existence.
Barrage on the wall interaction
Interactive games must be the most important part of the audience to participate in, but it can give the planners a headache What kind of game can not only mobilize everyone's enthusiasm, but also allow everyone to participate? Usually the interactive game on stage is limited by the size of the stage or the time of the event, and it is not possible for everyone to participate, which is a bit of a sense of powerlessness that is difficult for a clever woman to cook without rice. Then WeChat wall interaction can definitely meet all your requirements.
This product can be said to be the earliest interactive game born, the participants on the scene pay attention to the official account platform and send the desired text, pictures, and videos directly to the platform, and the large screen will display the sender's WeChat avatar, nickname, and send content in order of priority, and finally if there are other links on the platform, participants can join directly, this form is throughout the entire event, it can be said that "a deep sea into the platform, all links can be hi".
3D Draw
The 3D lottery is a very cool and atmospheric way to win the WeChat lottery for live activities. On the big screen, the user's avatar is composed of various 3D graphics, constantly changing, and the avatar of the lucky user keeps flying out of the 3D graphics, and finally draws out the winning user. Generate a logo or company name through the 3D check-in function, and display the graphic logo composed of the user's avatar before the lottery starts. If the prize is sponsored by a sponsor, then the sponsor's logo or name can be displayed here to achieve a very good acknowledgment effect.
"Crazy Counting Money" is a large-screen interactive game with a very good effect on the event, because Crazy Counting has the most eye-catching picture of the number of banknotes, which can attract more merchants to stop and watch and participate in the game. The frenzied counting of money, with a picture of the rising number of bills, will attract the attention of customers at the event site and keep them actively engaged. Because the way to participate in this interactive game is very simple, you can participate by scanning the QR code on the screen, after the game starts, keep swiping up the banknotes on the mobile phone screen, and the money column on the big screen will reflect the top 10 game conditions, and the top 10 can be carefully prepared by the event merchants after the game starts.
WeChat 3D check-in
WeChat 3D sign-in is a new type of sign-in product developed by hi on-site interaction on the basis of the original sign-in wall, and the screen effect is cooler and the animation effect is better. When the user enters the venue, scan the sign-in QR code to complete the sign-in, and after the sign-in is completed, it can be automatically spelled into a 3D graphic or the company's logo or slogan.
Hi live is a free, simple, easy-to-use live interactive large screen production tool, Hi live interactive system in the interactive industry for many years, has a variety of on-site large screen interactive functions, the above functions we show, only a very small part, and we continue to adhere to the system upgrade and optimization, simplify the background operation process, so that you can interact with the system faster and more convenient, you are also welcome to experience it for yourself, find the most suitable interactive function for you!
How to make these big screen live interactive mini-games for free?
The editor of the red envelope grabs above also mentioned,Hi live platform can make these small games for free,Hi scene is a simple, free, fun live interactive large screen production tool developed by Beijing Zhongwang Brahma Interactive Entertainment Technology Co., Ltd.,In the market of similar products,It has been ranked first in the Baidu index for several consecutive years,300,000 activities per year,More than 100 million people around the world have participated in Hi live activities。 In addition to the above kinds of fun games, there are many more on the hi site, and interested friends can go to the official website of hi site to see it by themselves!
The following is an example of an interactive game to demonstrate the specific operation process:
Welcome to Hi site.
Follow the process to create a new event
1. Function description
Participants enter the answering page to participate in the answering through their mobile phones, and the large screen dynamically displays the answering process and answering results.
2. Function settings
(1) Enter the interactive function settings and select "Answer" to make relevant settings
- Basic settings: title, game mode, answer time, media score, etc
1) Points mode: Rank according to points, if the points are the same, the one with the shortest time will be ranked first
2) Clearance mode: If you answer incorrectly, you will be eliminated, and all correct answers will be successful
- Add a question
You can manually add them one by one, or download the template to import the questions
The questions can be set as: text options, image options, graphic options (only one option type can be set for each question), and multiple choice questions can be set
- Add a prize
Prize setting: Prizes are set according to the ranking, and cash red envelopes or physical prizes can be added
(1) Cash Red Envelope:
Points mode: The minimum amount of a single red envelope is 1 yuan, and the scope of prizes can be set in each round of the game, and a variety of prizes can be added
- The undistributed cash red envelopes will be automatically returned to the red envelope account after the end of the year.
Clearance mode: Turn on the prize setting, and the cash red envelopes will be evenly distributed to all users who have successfully cleared the level.
- When the per capita prize amount is less than 1 yuan, the system will return the cash red envelope to the balance of the red envelope;
- The user's winning amount is accurate to two decimal places, and the remaining amount will be returned to the balance of the red envelope.
(2) Physical prizes:
Points mode: You can set the range of prizes in each round of the game and add a variety of prizes
Run mode: Only one type of prize can be added, cash red envelope or physical prize
1) If you "Enable Prize Settings", the physical prize will be distributed to all users who have successfully cleared the game, and the cash red envelope will be distributed equally among all users
off successful users
2) You can choose the function of "Open Prize Reissuance", after the answer, if no one clears the customs, the corresponding number of prizes will be issued according to the ranking of the leaderboard
It does not take effect when it is closed.
- Styling: Theme colors, prepare page titles, custom background images, and more
- Participation conditions: You can select a group, and people in the group can participate in the interaction according to the settings
- Custom music
3. Effect display
Click on the "View Answer Screen" to enter the game waiting page
Big-screen display effect
Wait for the answer page
Answering the question in progress page
End of answer page
The effect of the mobile phone display
Integral mode
Clearance mode - customs clearance
Clearance Mode - Not cleared
To learn more about on-site interactive gameplay, you can visit the official website of HI Live - Big Screen Interactive, register and log in to experience. HI Live - Big Screen Interaction is an on-site large-screen production software that integrates launching ceremony, sign-in, interaction, lucky draw, red envelope, and game, and is committed to empowering every on-site activity with technology.
The operation process is simple, customized interaction, not the same creativity, all kinds of trick games, simple and effective to improve the efficiency of the activity, reduce the cost of the activity, detonate the atmosphere of the scene, can be called the interactive artifact of the activity. With this artifact, an event is held to ensure that the boss is assured, the employees are happy, and the little brother and sister are promoted and raised.