Founded in March 2021, the "Island of Youth" Youth Music Festival, hosted by Qingdao Press Media Group, is currently the only official original music + performing arts high-end activity platform in Qingdao with college students as the main interactive objects, and has been selected as a support project for Qingdao literary and artistic boutiques.
Relying on the service concept of precise positioning, highlighting originality and focusing on innovation, focusing on nearly 300,000 college students in 29 colleges and universities, insisting on discovering and cultivating original music, and opening up a transformation channel for local college musicians, Qingbao Group has continued to cultivate in this area with remarkable results.
A number of bands such as "Mirror City" and "City Animals", which came out of the first music festival in 2021, have successfully signed contracts with well-known domestic production companies, which have aroused strong repercussions in various universities. The overall champion and fourth place of the second and third sessions signed contracts with well-known music production companies in our city, and successfully entered the finals of "Cloud Singer" and won the fourth place. Since the Youth Music Festival was held for three years, leading media and platforms such as Toutiao, People's Daily Online, Baidu, NetEase, and Migu Music have paid close attention to reports, and the traffic of the whole network has exceeded 28 million. At the same time, Qingdao Daily, Guanhai News, and Reading Newspaper Reference Financial Media, a subsidiary of Qingdao Press Media Group, spared no effort to promote and report the whole process, with a total of 48 live broadcasts and 3.8 million interactions, and the brand influence and social attention of the festival continued to rise.
With the rapid growth of the city's cultural tourism industry as the background, the Youth Island Youth Music Festival is unique and has become a high-level display of original music in various colleges and universities, further highlighting the vitality and charm of music, integrating young fashion elements with music as a medium, building a platform to attract domestic and international outstanding students to start a business and innovate in Qingdao, showing the positive spirit of Qingdao college students, and stimulating the youth momentum of the majority of young people to "love Qingdao and embrace the new era".
On the basis of the previous three sessions, the 2024 Youth Island Youth Music Festival has achieved comprehensive innovation and upgrading in content and form. On October 27, 2023, the music festival entered Qingdao Film Academy for the first time to hold the opening ceremony, and then held a number of offline auditions, and the enthusiasm of students to participate was unprecedentedly high, among which the number of participants in the offline audition of Qingdao Vocational College of Aeronautical Science and Technology exceeded 6,000.
On December 31, 2023, the Youth Music Festival of the Island of Youth entered Guangxingli, Dabao Island, and the New Year's Eve concert of "Let Spring Never Sleep" completely detonated the old city.
On March 31 this year, the semi-finals of the festival attracted nearly 30 groups of outstanding young musicians from the campus, who brought a heart-shaking musical feast to the audience with their unique music styles and passionate performances. On the upcoming May 4th, let's meet at the center stage of Guangxingli to witness the annual ceremony. It is understood that the finals are the largest in the past, and for the first time a special original group was set up, there will be more than 20 colleges and universities "good voice" singing the song of youth on the spot, and the organizers also specially invited well-known art groups in the island city, traffic singers and previous winners to share the stage, a group of singer-songwriters will show their style and shine in this final.
Guanhai News, Reading Newspapers, and the official video account of the financial media "Famous City Show" and the music festival video account "Boiling Youth" will be broadcast live simultaneously.
Source: Qingdao Daily/Guanhai News