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On the evening of April 28, Zhou Hongyi, the head of 360, drove a 9-year-old Maybach;
In the end, it was sold at a bidding price of 9.9 million, and the transaction amount far exceeded the market price of 9 million.
Many netizens couldn't help but complain that Boss Zhou was too good at doing business, and people spent money on changing cars, and he made money by changing cars.
Some people even sarcastically won the "unjust head" of the auction;
With a starting price of 600 yuan, the turnover far exceeds the market price of 9 million, and no matter how fans of Zhou are, they will not be so crazy.
Then after some netizens revealed the identity of the buyer, everyone suddenly realized that we were the clowns.
The source of this article comes from the authoritative report [Jimu News] [E-commerce Magazine] [Oriental Fortune Network] [Douyin] [Weibo] (the detailed source is attached at the end of the article). In order to improve the readability of the article, there may be polishing of the details, please read sensibly, for reference only!
Unexpected price
On April 26, Zhou Hongyi officially announced on social platforms that his car would be auctioned on the evening of the 28th, and the highest price would be awarded.
He said that he welcomes talented people from all walks of life to participate in the auction, and he will broadcast the entire auction process live.
And he also prepares exquisite gifts for all guests, and everyone from afar is a guest, and he will not let everyone go home empty-handed.
Even Zhou Hongyi played a hot stalk on the Internet on the spot, and he really set the starting price of the vehicle at 600 yuan.
As soon as these words came out, they directly set off a "stormy wave" on the Internet.
Zhou Hongyi's own popularity is also crushing many celebrities and Internet celebrities.
Seeing that he said so, many powerful bosses don't care about 3721, they just want to go and join in the fun.
On the day of the auction, the number of online viewers in Zhou Hongyi's live broadcast room soared to more than 100,000;
Not only that, but there are also a lot of bosses who participate in offline auctions.
Second-hand car dealers from all over the world are gathered together at this moment, in order to "come out on top" in this competition;
Each of them is gearing up and eager.
There are even people who have warmed up for their used car dealership before they arrive.
With round after round of bidding, the auction price of this car has also soared, 1 million, 3 million, 6 million.
Looking at such enthusiastic bidders, Zhou Hongyi was stunned, he didn't expect his car to sell at such a high price.
However, what he expected most was still to come.
Who would have believed that a bidder from Beijing bought the car for 9.9 million in the end.
Catch the east wind of new energy
As early as April 18, Zhou Hongyi officially announced on his social account that he wanted to sell the Maybach 600 that had been with him for 9 years.
His decision made netizens a little confused for a while:
"Why can't 360 work, my own boss has come out to buy a car. ”
There are even netizens who ridiculed:
"Is Zhou Hongyi's Maybach going to sell for only 600 yuan?"
The brains of netizens made Zhou Hongyi himself laugh;
"My car model is S600, but it doesn't only cost 600 yuan. ”
At the same time, he also sincerely explained why he sold the car.
Because of the recent high-profile of Xiaomi's new energy vehicles, a number of domestic new energy vehicles have emerged.
After Zhou Hongyi saw the grand occasion of domestic new energy vehicles, he said that he also planned to experience new energy vehicles.
In order to show his support for domestic new energy intelligent connected vehicles, Zhou Hongyi had the idea of selling Maybach.
After officially announcing his idea of selling cars, he also asked netizens for their opinions online.
Seeing that he is so positive, netizens also express their opinions;
It's just that you don't know if the shoes fit or not.
Wuling Hongguang, the car series voted by netizens, was politely rejected by Zhou Hongyi because of the small space.
Later, in order to find a more suitable car, Zhou Hongyi also posted on the Internet:
"We welcome car brands to recommend themselves, and I will not refuse to come. ”
As soon as I heard his words, various car brands couldn't sit still;
Don't let the traffic delivered to your door be in vain.
Zhou Hongyi's popularity now is not inferior to Lei Jun, and his whole person is now a walking advertising space.
Whoever can get his approval can become a new generation of "sales champion car".
In order to catch up with this wave of traffic, the major brands are really eight immortals across the sea to show their powers.
Some people directly sent him a private message to give him a car, and some people even drove their car directly downstairs to 360 Company for Zhou Hongyi to test drive in person.
In the face of the enthusiasm of his friends, Zhou Hongyi said that he was like a mouse that fell into a rice bowl, and he didn't know which one to eat for a while.
In the following days, Zhou Hongyi directly incarnated as a car evaluation blogger.
Every time he tries a car, he will post his experience of riding the vehicle on social platforms.
On April 25, Zhou Hongyi also appeared at the Beijing Auto Show to test the car.
Seeing that domestic new energy vehicles have now developed to such a mature point, Zhou Hongyi can't help but praise every time he looks at one.
However, in the face of invitations from so many car brands, Zhou Hongyi did not forget his "own job".
In order to show that there are no safety issues with your vehicle;
Zhou Hongyi also shouted on the Internet if there was a second-hand car platform that could help him arrange the process of selling the car this time.
This is not on April 24, the leader in the second-hand car industry understands the car emperor and directly gave Zhou Hongyi a door-to-door inspection.
After being tested by professionals, they said that there was no major problem with Zhou Hongyi's car;
His Maybach can be sold in the market for a second time.
After arranging the follow-up work, the emperor began to arrange the auction process of this car.
When the car was finally sold, the price was terrifying.
The identity of the buyer is also shocking.
Mystery buyers
I don't know if I don't make a move, and I'm scared when I make a move.
This mysterious buyer made such a generous move, he not only overpowered many peers, but also directly caused heated discussions on the whole network:
"Who is this man in red, whose strength is so terrifying?"
Under the scrutiny of netizens, the mysterious buyer gradually revealed his true identity.
This person is Chu Zhenliang, the founder of Beijing Tian'an second-hand cars;
According to netizens, his second-hand car dealership has a wide range of business, and it is also one of the top 100 enterprises in the industry.
His used car company has more than 500 luxury cars in stock alone.
He is low-key and powerful, and he is also the president of the Beijing Automobile Dealers Industry Association.
There are 8 affiliated companies under his name.
As early as before going to the auction, he said that he would buy Zhou Hongyi's car even if it sold for 10 million.
Now that he has won this car within his budget, he is also very satisfied.
In a subsequent interview with reporters, he also said that in order to take down the car, he deliberately wore the same red as Zhou Hongyi.
But what does he want to spend so much money on a car that has been driven for a long time?
According to Chu Zhenliang, as a fan of Zhou Hongyi, he came to Zhou Hongyi's traffic.
Zhou Hongyi himself has his own topicality, and the auction of his car is even more uproarious.
The whole network is waiting to see who will end up with this car.
After Chu Zhenliang won the car at a price beyond everyone's imagination;
Almost all netizens on the Internet know about the existence of Tianan second-hand cars.
His personal social media account rose to 700,000+ followers in one night.
And afterwards, when he started the live broadcast, there were countless netizens in his live broadcast room.
His extravagant spending this time can be said to be advertising his company.
On top of that, he also got three chances to have dinner with Zhou Hongyi.
Some knowledgeable netizens analyzed that if Chu Zhenliang can squeeze into Zhou Hongyi's business circle through this opportunity, it will be promising.
Netizens also jokingly called Zhou Hongyi's dinner "China's version of Warren Buffett's lunch".
One of his own cars sold for such a high price;
Zhou Hongyi was flattered and made an unexpected move.
He said that he would donate all the funds from the auction to those in need.
This wave of operations is profitable for both buyers and sellers.
epilogue
After the auction, the fate of the car has also been decided.
We don't know what the follow-up will do.
However, Zhou Hongyi's admiration for domestic new energy vehicles is a fact.
Like he said:
"Our standards for luxury cars in the past are going to be subverted by China's new energy vehicles. ”
It is expected that domestic automobiles can develop better and better.
(Disclaimer: The process and pictures described in the article are from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance.) If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible! ）
Information sources: Jimu News, E-commerce Magazine, Oriental Fortune Network, Douyin, Weibo