Recently, "Lele Tea uses Lu Xun's image to promote new products", which has caused controversy.
On April 23, World Book Day, Lele Tea and Yilin Publishing House launched the "Smoke Cavity Oolong" co-branded milk tea to pay tribute to the writer Lu Xun. In addition to the portrait of Lu Xun holding milk tea printed on the body of the cup, "Smoke Cavity Oolong" also launched a booklet, acrylic stand, paper bag, etc. printed with Lu Xun's portrait, and the promotional slogan of the product is "Old Smoke Cavity, New Youth".
According to the Morning News, through a two-day visit to a number of Lele tea stores in Shanghai, the reporter found that Mr. Lu Xun's image is used frequently and intensively in the offline consumption scene of milk tea shops.
However, the launch of "Smoke Cavity Oolong" has caused a lot of controversy, and some netizens pointed out that the word "Smoke Cavity" is disrespectful to Lu Xun.
According to the global network, Mr. Zhou Lingfei, the eldest grandson of Lu Xun and president of the Lu Xun Cultural Foundation, said that Shanghai Zhu Miaochun Law Firm has issued a lawyer's letter to Lelecha and Jiangsu Yilin Publishing House Co., Ltd. (hereinafter referred to as Jiangsu Yilin).
Lu Xun's family and the Lu Xun Cultural Fund demanded that Lelecha and Jiangsu Yilin should immediately cease the infringement of Lu Xun's portrait rights after receiving the lawyer's letter, that Lelecha and Jiangsu Yilin should clarify the facts, eliminate the impact, and apologize in the corresponding national media and official WeChat public accounts within 5 days from the date of receipt of the lawyer's letter, and finally, Lelecha and Jiangsu Yilin should contact the lawyer for compensation immediately after receiving the lawyer's letter.
On April 29, Lele Tea's official applet showed that the "Smoke Cavity Oolong" can still be purchased normally, but the cup used is the ordinary cup of Lele Tea, not the cup printed with Lu Xun's image.
The clerks of many Lele Tea stores said that the "smoke cavity oolong" cups and related peripherals in many stores have been sold out on the 27th, and all stores now no longer sell cups and peripherals printed with Lu Xun's image.
On April 28, the joint tweet on April 23 of Lele Tea's official public account has been deleted. The relevant person in charge of Lele Tea said that Lele Tea has removed the relevant propaganda and peripherals from the shelves. As for whether it will be re-listed, it said, "Pay attention to our follow-up official actions, and it is uncertain now."
Column Editor-in-Chief: Qin Hong Text Editor: Song Hui Title Image Source: IC photo Data Picture Picture Editor: Su Wei
Source: Author: China Youth Daily Comprehensive