If it is said that the Guangzhou property market on May Day this year is a scuffle, then there is only one plate that can transcend it, and it is:
Pazhou South TOD.
The project entered the market in April 2022, exactly two years ago, and sold more than 30 billion yuan in just 24 months, of which more than 1,200 units have been signed online, you know, this is a luxury house with an average price of more than 20 million.
What is the concept of 30 billion, in 2023, there will be four districts in Guangzhou, and none of them will reach 30 billion, they are: Tianhe, Yuexiu, Huadu and Zengcheng. (Data source: China Index Institute)
Yes, you read that right, Tianhe is included here.
A real view of the project
In 2023, the amount of online signing of the project will be close to 16 billion, winning the national 10 million+ luxury house sales crown. (Data source: China Index Institute)
It can be said that it is precisely with the existence of Pazhou South TOD that Guangzhou luxury houses have the right to speak in the country.
This year, the project went one step further and launched the second phase of a new product, this time it not only wanted the sales crown, but the further innovation of the model.
Pazhou South TOD, I want to leave a more wonderful city model.
New POD mode
The plot ratio is lower than that of Ersha Island!
So, how does the project work?
Before answering this question, we need to understand the special features of Phase II, normally speaking, as a project in the CBD, it is normal to have a high density, after all, every inch of land is valuable.
Do you know what the plot ratio of Kingold Huiyue Terrace is?7.09!Do you know what the plot ratio of Twin Stars, Jiayu Mansion and Zhonghai Huacheng Bay in the Central District of Zhujiang New Town is?5.96 and 9.63!(Data source: Shell)
What about the second phase of Pazhou South TOD? It is only 2.52, and if you only count the cover plot, it is only 2.0.
Schematic diagram of the project
What level is 2.0?
The well-known Ersha Island is dominated by villas and low-density small high-rise buildings, among which the New World Garden Villa has a plot ratio of 2.7, which is even higher than the second phase of Pazhou South.
We also found in the regulations that the second phase has large green areas and open commercial areas, which is unimaginable in a CBD project.
But because of this, Pazhou South TOD has iterative capital, that is, from the past CBD+TOD model, upgraded to a new model of CBD+TOD+POD!
Many friends have no concept of POD, to put it simply, it is based on the planning concept of park city, emphasizing the use of ecological facilities such as water systems, wetlands, hills, and gardens to guide the development of urban space, that is, the integration of architecture and environment.
The classic example here is the High Line in New York, a ribbon of flowers in the sky, strung together with urban buildings.
Visual China is licensed
In Japan, the hottest shopping malls today are not in Ginza in Tokyo or Shinsaibashi in Osaka, but in Grandberry Park in Minamimachida City.
It is an innovative example of "park commerce", with an area of about 22 hectares that connects with the station, museums, large commercial complexes, and public facilities to form a seamless city that blends nature and vitality.
This is not only a reinvention of the shopping experience, but also a new model of sustainability.
Source: Minami-Machida Grandberry Park official website
Obviously, Pazhou South TOD is also going towards this goal.
The project itself is a TOD, and it is located in Pazhou CBD, and more importantly, the entrance to the house is a riverside park, and there is a central axis green corridor inside, a garden of about 8,000 square meters, plus green space, commercial small detached houses, shopping centers, etc., all provide natural conditions for carving POD.
At present, the developer is debugging the plan, how it will be operated in the future, and whether art galleries and museums will be introduced, let's wait and see.
Pazhou South is proud of its ecological resources
Scarce small high-rise, the utility rate is over 100%
In fact, the second phase of Pazhou South TOD, except for an office building of about 250 meters, the rest are not high, especially the 8 residences, unexpectedly:
All small high-rises!
The highest is 24 floors, and the lowest is only 13 floors, which is less than 50 meters.
Schematic diagram of the project
This forms a clever contrast, the most indispensable thing in the CBD is the skyscraper, Zhujiang New Town all the way to the south, is about 530 meters of the East Tower, about 360 meters of Guangshang Center, about 250 meters of Pazhou South Office Building.
But when you get to the residence, it is a small high-rise that is less than 100 meters or even 50 meters away. Such a product, good lighting, comfortable body, with a good "pro-land", many friends would rather give up convenience, but also to the suburbs to buy a small western-style house, this is the reason.
However, it is difficult to approve the construction of small high-rise buildings in CBD. Looking at the entire Zhujiang New Town, there are only two such low-density residential areas, one is the Zhujiang villa, which cannot be bought with money.
The other is Triumph New World, which has a plot ratio of 2.64, and the second-hand price is between 20-300,000 yuan per square meter, and no matter how the property market fluctuates, it is as solid as a rock. (Data source: Shell)
On the other side of the river in Triumphant New World is Pazhou
What's more interesting is that Triumph New World and Pazhou South TOD are exactly on both sides of the same river, and the world is so mysterious.
Okay, let's move on to the house types, benefiting from the new design regulations, the second phase has a housing rate of nearly 100%. Please believe that Yuexiu Real Estate is definitely at the forefront of the country in terms of product research.
However, luxury houses are different from rigid demand projects, and it is naturally good to expand the area, but if the proportions are not coordinated, or the space function is chaotic, or even affects the sense of scale, the gains outweigh the losses.
Fortunately, the second phase of Pazhou South TOD can have both fish and bear's paws: the sense of luxury has not been reduced in the slightest, and more gifts have been given, which has realized the icing on the cake of the living experience.
We can feel this from the construction area of about 196 square meters and the building area of about 211 square meters.
Schematic diagram of the project
Keyword 1: extravagant scale
As we all know, in today's Guangzhou, conventional improvement houses are usually obsessed with large studios. After all, the area is limited, and the only way to look big is when the sun fills the house as much as possible.
But in fact, for luxury houses, deep is the first place. It's very simple, the living room can be equipped with a few sofas, and the dining room can be placed a dining table a few meters, which are directly linked to the depth.
Of course, the best design is to have both depth and opening, such a scale, Pazhou South TOD Phase II has been realized.
For example, with a large flat floor of about 196 square meters, the living room and dining room are more than 13 meters deep, so there is no need to move around, and it is not a problem to accommodate a small gathering of more than 20 people.
Creative renderings丨Modeling: Raging monsters
The double balcony design can meet a variety of use scenarios at the same time, the hostess's morning yoga, the elders' afternoon tea, can have a world.
As for the 211-square-meter unit, both the south-facing width of about 24 meters and the master bedroom area of about 33 square meters are enough to be envied.
But most importantly, many people will fall in love with this large living room at the first glance when they enter the door.
Creative renderings丨Modeling: Lu Bu
You don't even need to ask, how many meters is in the room, how deep is it, and there are already buyers who are willing to pay for it
Keyword 2: super transformation power
Let's look at a very important indicator: transformation power.
High-net-worth individuals are often willing to take the time to transform the house into the way they like, such as Lin Junjie's home, where the living room is more like a department store, just to display figures.
Therefore, a real luxury house, when delivered, must provide more room for imagination. This requires product design, which must have two capabilities.
The first ability is to leave blank.
For example, in the case of the 196-square-meter entrance garden, the developer provides a near-blank space: the entrance garden is left empty, and the planter is raised 45 centimeters above the ground.
Creative renderings丨Modeling: Raging monsters
There is no real standard answer to how to use it.
You can create a collection of trendy shoes, choose one pair from hundreds of pairs every day, or plant a wild green garden and make it your own private garden.
Creative renderings丨Modeling: Raging monsters
The second ability is that there is no limit.
In architectural design, load-bearing walls are necessary, as are partition walls, but experienced developers will cleverly set the location of load-bearing walls, and the owner can transform the space.
For example, for a 211-square-meter house, in the eyes of 100 people, there may be 100 renovation plans.
Project idea diagram
Keyword 3: North-south convection
Of course, for luxury home buyers, the comfort of every family member is the same.
And if you have lived in person, you can understand the beauty of the 196-square-meter unit.
Here, open all the doors and windows, and you will find that the north-south convection is far more than the living room, but also any room in the suite.
Schematic diagram of the project
Such a house type is not only not afraid of the scorching summer, but also difficult to affect the damp wall back to the south.
Well, I believe many friends will ask, although the house type leads the trend, but in the property market cycle, can it stand firm, especially the 196 square meters of "small area" units
Let's use the data to speak, the same CBD mansion, the same largest area of more than 300 square meters of Triumph New World, there are also about 195 square meters of floor area.
The floor plan looks like this:
Image Credit: Shell
It can't be compared with the new products of the second phase of Pazhou South TOD, but do you know what the trend of housing prices is at the moment when the property market is so volatile?
Looking at the statistics, isn't it a surprise? 200,000+, almost unaffected.
Perhaps, this is the charm of luxury houses.
Second-hand price statistics丨Data source: shell
Thousands of merchants gather! Please call me "International Arpa"
Of course, the stabilization of the value of Pazhou South TOD is rooted in the empowerment of the city of Guangzhou, this era.
In the upcoming May Day, the 135th Canton Fair will open the third phase, and Pazhou will stand on the global stage, and this year's Canton Fair will be particularly prosperous, and it is bound to come up with a dazzling report card:
For example, the just-concluded second phase of the exhibition, regardless of the scale of the exhibition, the number of exhibitors or the number of exhibitors, have hit a record high. Among them, there are more than 1,400 high-quality enterprises such as individual champions in the manufacturing industry, specialized, special and new enterprises participating in the exhibition.
Buyers have stated: "China has the best supply chain, and the Canton Fair has never disappointed."
As of the 27th, a total of more than 190,000 overseas buyers from 214 countries and regions attended the fair, an increase of 22.1% over the previous session (the above data comes from the official website of the Canton Fair).
Real picture of the Canton Fair
I believe that many friends can meet international friends of different nationalities and different accents on the subway, by the Pearl River, and in the shopping center, and this busy scene of thousands of merchants gathering is the best footnote to the internationalization of Pazhou.
In the final analysis, the CBD planned by the government is only the foundation, and only when the global flow of goods, people, and capital comes for me, is the real CBD.
With such a trump card in hand, coupled with the blessing of the e-commerce headquarters economic zone, Pazhou has developed rapidly in recent years.
Last year, the total number of enterprises in Pazhou reached 36,000, with an operating income of 447.9 billion yuan, of which the revenue of the new generation of information technology was 65.5 billion, an increase of 26.1%, and Pazhou was also successfully selected as one of the top 10 in Forbes CBD China.
Real picture of Pazhou
According to the city's key project arrangement, this year's steps in Pazhou are more fierce:
Among them, Tencent's Guangzhou headquarters building will be completed and put into operation, Guangshang Center and Dashenlin Innovation Headquarters will start construction, and Sanqi Mutual Entertainment Headquarters Building, Shugen Internet National Headquarters, Marubeni Headquarters, Fangsuo Culture Group Headquarters, etc., will also continue to be built.
It's all in full swing!
By 2035, Pazhou will rely on headquarters enterprises to build a world-class digital economy demonstration zone and become the super engine of Zhujinpa. A picture to understand the status of the rivers and lakes of Pazhou.
Source: Haizhu District Government
Although Pazhou has become unstoppable, the real estate gentleman also wants to say that Pazhou is a world-class business district of Canton Tower to the west, Haizhu Wetland to the south, and Zhujiang New Town and Financial City to the north.
Such a circle of friends will make Pazhou the C position of the city in the next 10 or even 20 years.
Pazhou + Zhujiang New Town, the most beautiful skyline in Guangzhou
Now you can understand why Pazhou was able to auction the Guangzhou land king with a floor price of 75,000 yuan per square meter last year, and why Pazhou South TOD can be crowned the king of the whole country. Its value is far from the ceiling.
Finally, Mr. Real Estate concluded that although this project has only been in the market for two years, it has shouldered the responsibility and mission of model innovation and empowering the city, and deeply explored a more fashionable international living model.
The TOD+CBD+POD model created by it did not exist in Guangzhou before, and it will be difficult to have it again in the future.
Schematic renderings
In the next May Day, Pazhou South TOD coincides with the second anniversary and Yuexiu Real Estate will hold a high-end luxury home buying festival, and the project will give back to customers, such as enjoying tens of millions of points for a limited time.
In addition, during the May Day period, the project will hold "Excellence Meeting" circle activities for owners every day, including a little Picasso theme activity authorized by the Picasso Foundation's IP, and a Chinese aesthetic tasting of horse-faced skirts declared as intangible cultural heritage.