With the soaring health awareness of consumers, art paint has gradually become the "new favorite of home wall decoration" for modern people.
In the fierce art paint track, how does Bardes stand out from the encirclement?
Focus on young people and gain insight into consumer needs
The real market belongs to those who operate with heart and cultivate intensively. Today, the market is ushering in a wave of professional transformation, and Bards is in the midst of both challenges and infinite possibilities. Since 2016, it has become the only agent of Nova Novacolor in China, the top Italian art paint, Bardes has been making great progress, in order to cater to the new market trend, Bardes has adopted an innovative market strategy, closely fits the modern consumption concept, takes the lifestyle as the core, and unswervingly promotes the implementation of the integration of home space coating.
In terms of target positioning, Bardes focuses on young consumer groups and is committed to building a personalized brand in the art paint industry, this decision is undoubtedly an arrow to hit the bull's-eye, no one is always young, but there are always young people, which is an excellent strategic insight for Bardes to stand in the market.
As a group of Internet natives, they have richer information acquisition and personality thinking, they are the "trendy" generation, art paint wants to do better, it is necessary to be able to understand the needs of customers, and have the ability to help customers realize their lifestyles, and Bardes is such a forward-looking brand. To this end, Bardes has launched products with distinctive characteristics of young people, such as pearlite art paint, limestone art paint and lambskin art paint, etc., which are highly personalized, outstanding in texture and high-value atmosphere, which makes the brand unique in the market.
Products are the core carrier of market competition, and Bardes stands out in the "homogeneous" art paint competition with the uniqueness of its products, creating a warm, comfortable, personalized and aesthetic home environment for more consumers to meet consumers' needs for home environment.
Accelerate fusion and break the circle with brand multi-dimensional competitiveness
It is reported that Bardes art paint selects the world's high-quality raw materials, and the products are environmentally friendly and non-toxic, which highlights Bards's rigorous and meticulous attitude towards the selection of raw materials, and also makes the art paint colorful, which can reflect different colors under the irradiation of natural light, which is very beautiful, and also has excellent properties such as waterproof and mildew-proof, dust-proof and anti-fouling, scratch resistance, etc., which can effectively avoid discoloration, bulging, warping, seams and other shortcomings.
At the same time, in order to make consumers more at ease, Bardes has also set up a comprehensive after-sales service system, which includes a series of meticulous services to ensure that the product coating effect is always in good condition. So far, Bardes after-sales service has established a good reputation in the industry, providing consumers with a full range of home painting services, free from worries.
For young people who prefer to live at home, the home should be carefully furnished. Bards art paint, understand the needs of the younger generation, with personalized and environmentally friendly art paint products, to help consumers yearn for a better life into the ideal appearance. In the future, we hope that Bardes can continue to uphold the original intention and mission of the brand, and use green and healthy art paint products to make personalized and trendy home life and consumer experience "within reach", and send a better home life to thousands of households.