Good mountains produce good tea, and tea towns will meet tea guests. On April 26th, the 5th Tea Culture and Tourism Festival of Baokang County, Chuyuan Baokang "drunk" tea township, opened wonderfully in Gelanping Village, Dianya Town, "China's most beautiful leisure village", and guests from all over the world gathered in thousands of acres of tea gardens to participate in the grand event and taste fragrant tea.
Tea is a characteristic industry, a pillar industry, and an industry that enriches the people. As the core production area of Xiangyang Gaoxiang tea, in recent years, the county has made efforts on the "chain" to accelerate the transformation and upgrading of the tea industry, and has embarked on a characteristic development path of developing the industry with tea and enriching the people with tea, and striving to realize the leapfrog development from a large tea resource city to a strong county in the tea industry.
Baokang's "small tea" has grown into a "big industry".
"Strong chain" to realize the "industry" from tea to tea
Baokang is a mountainous county, located at 28° to 32° north latitude, which is the golden geographical coordinate zone for the growth of tea trees in the world. Many years ago, the county's tea industry has been facing the dilemma of "small scale, poor variety, weak brand, low yield, low quality and low efficiency".
Baokang County is sitting on abundant resources, and as one of the top 100 counties in the tea industry, it must break through if it wants to become bigger and stronger.
The Baokang County Party Committee and the county government regard the tea industry chain as the "first chain" of the five major industrial chains and the "number one" project of agricultural industrialization.
Every year, more than 2,000 yuan of support funds are integrated for the development of the tea industry, focusing on six aspects, such as new tea gardens, low-yield tea garden transformation, processing and upgrading, to reward and subsidize tea farmers, cooperatives and leading enterprises, and constantly build a strong "chain" for the development of the tea industry.
The implementation of a series of measures has promoted the efficiency of the county's tea industry, the increase of tea garden production, and the income of tea farmers. The scale of the county's tea garden base has expanded from 154,000 mu in 2018 to 196,000 mu in 2023, and 50,000 people in the county are directly or indirectly engaged in tea production and operation. A small leaf has become a golden leaf that drives tea farmers to increase their income and become rich.
Feng Yunbo, secretary of the Baokang County Party Committee, said that Baokang will continue to seize the opportunity of the construction of provincial and municipal characteristic industrial chains, increase support for leading enterprises, build a characteristic industrial chain of Baokang tea, build an industrial revitalization pattern in which brands are "loud", products are "sold", and tea farmers are "rich", and successfully realize the transformation and upgrading from a "big tea county" to a "strong tea county".
Baokang's "small tea" has grown into a "big industry".
"Replenishing the chain", from "selling resources" to "selling brands"
"This is the green tea gold medal product 'Kang Needle' won by Baocha Group at the 2024 Hanjiang River Basin Tea Culture and Tourism Integration Development Conference, please taste ......" On the opening day of the 5th Tea Culture and Tourism Festival of Baokang County, Yang Xiaoxi of Baokang Tea Group acted as a "spokesperson" on the spot, inviting tourists and businessmen who came to participate in the event to taste tea.
Baokang County has a long history of developing tea, but the development of the tea industry is far behind that of some parts of the country. One important reason is the lack of strong brands.
A good brand is born out of competition and cultivated.
In 2019, Baokang introduced Xiaoshi Tea Group, a national key agricultural leading enterprise, to build Baocha Group. Xiao Dexiong, chairman of Baokang Tea Group, said that from the day of its birth, it has been entrusted with an important task: to strengthen the integration of the industrial chain and help the Baokang tea industry to change from "selling raw materials" to "selling products" and from "selling resources" to "selling brands".
In 2022, the global intelligent production line of "Xiangyang Gaoxiang Tea" of Baocha Group will be officially put into operation. Implement the operation mode of "leading enterprises + consortiums + cooperatives + professional tea factories + farmers", make use of the technology, information and market advantages of leading enterprises to formulate and improve the unified standards and specifications of the whole industrial chain of planting, production, processing, marketing, storage and transportation, and improve the overall quality of tea products. Cooperate with 38 enterprises to form an industrial consortium, and implement unified management, group development, and upgrading of the industry in accordance with the operation mode of "alliance cooperation, brand sharing, channel distribution, and benefit sharing".
At the same time, the county vigorously implements the public brand revitalization strategy, adopts the dual-brand marketing model of "public brand + corporate brand", and focuses on building a regional public brand system of Baokang Gaoxiang Tea such as "Baokang Pine Needle", "Baokang Maojian", "Baokang Green Tea" and "Baokang Red" under the framework of the public brand of "Xiangyang Gaoxiang Tea", and the tea products are exported to the world.
"Extending the chain", moving from a single format to "integration of three industries"
The spring is bright, walking into the Xianglu Mountain Tea Garden in Baifeng Village, Xiema Town, Baokang County, only to see the green tea gardens in the mountains, the tea trees spit out buds and dew new, a piece of spring, 15 exquisite wooden houses are located in the tea garden, so that visitors can experience the comfort of "living in the scenery".
On the other side of the tea garden, the Zisha Expo Park, a tea tourism integration project of the incense burner, is expected to open on May Day to welcome guests.
Baokang's "small tea" has grown into a "big industry".
Xianglu Mountain Ecological Tea Garden is only 10 kilometers away from the 4A-level scenic spot Jiuluzhai Scenic Area. Relying on the advantages of tea garden resources, Xiema Town integrates the superior resources of Baifeng, Baizhu and 19 surrounding villages, and jointly builds the "Xianglu Mountain Tea Tourism Integration" project, and creates a comprehensive project integrating leisure and sightseeing, tea picking, agricultural experience, catering and accommodation in accordance with the work ideas of project joint office, base joint construction and asset joint operation, and activates the "one pool of spring water" for tea tourism integration.
"Tea and tourism are the most distinctive pillar industries of Baokang and the enriching industries of rural revitalization. Baokang will continue to carry out the action of 'turning tea areas into scenic spots, tea gardens into parks, and tea mountains into gold mountains', forming an integrated development pattern of promoting tourism with tea, bringing tea with tourism, and interacting with tea tourism, and striving to build a green ecological benchmark area in Xiangyang metropolitan area with a stronger tourism economic phalanx and richer tourism formats. Feng Yunbo said.
Editor: Yao Yu
Editor-in-charge: Liu Chengrui Review: Du Hongli Final review: Zou Yan