Nowadays, online shopping has gradually become the main way for many people to consume.
The reason for this is that it is cheaper to buy things online, for example, the same milk will be sold for 50 yuan in a physical store, but if you buy it online, it will only cost 30 yuan.
Seeing this phenomenon, some people must be suspicious, why is the price of the same thing, online and offline, so different?
Otherwise, it won't make sense at all, why the same thing is directly reduced in price on the medical road?
In the long run, don't everyone go to physical stores, and what do online sellers rely on to make money?
Price differences between physical and online stores
I believe that people who often buy things online, after getting used to the good quality and low price of online shopping, once they go to a physical store to buy things, they will feel uncomfortable and disliked.
The difference in milk prices we mentioned above is an example, but there are more examples that can be seen everywhere in our lives.
Let's take the offline clothing store that our girls often visit as an example, buying clothes can well interpret the price difference between online and offline.
A piece of the same dress, the same style, the same fabric, the same version, but the price can be more than doubled. A thick jacket with fleece can be sold for four or five hundred in offline physical stores, but when you take a photo and search for the same model, you will find that the price is only one or two hundred.
In the face of absolute price, even if there is any flaw in the clothes, everyone can forgive it, after all, it is all at this price, what are the high requirements.
In addition to clothing being the hardest hit area in the price difference war, jewelry stores like the ones that girls often visit are another hard-hit area.
It looks like a delicate and bright jewelry store with decoration, obviously an ordinary, no bright gadget, as soon as you pick it up and look at the price, it starts at seventy or eighty, which is simply scared to death.
In this case, the idea of "is they too rich, or am I the only poor" often arises.
However, as soon as this idea is opened, it will be immediately dissipated. After all, we can still consume a wave of more than a dozen yuan.
From the above two examples, I believe we can see the difference between online shopping and offline shopping, in fact, such differences can be seen everywhere in real life.
As a result, online shopping has become more and more frequent these years, but physical stores have become more and more difficult.
Why is the price difference so big?
After looking at many examples of online and offline price differences, I believe many people will be curious about this phenomenon, why is the same thing, put online and offline, but the price difference is very large?
Could it be that the quality of the items purchased online is really inferior to that of offline ones?
In fact, we can analyze this problem from the online and offline operating costs.
For example, the reason why things sold in physical stores are very expensive is because he spreads all the costs of opening a store on the goods. Like rent, utilities, hiring staff, and more.
Because only in this way will they be able to make a profit.
In addition to this, there is an invisible expense in the physical store, and that is the placement of the merchandise. As we all know, the good things that are generally sold are placed in a particular place, and they must be placed in a position where the flow of people is greater and consumers are easier to see and stay.
This kind of better-placed merchandise display table naturally requires manufacturers to pay more money to maintain. Whether the merchant pays more money or the manufacturer pays more money, in the end, this invisible consumption depends on the consumer to pay.
That's why it's more expensive to buy things in physical stores.
After talking about the operating costs of physical stores, let's take a look at the operating costs of online merchants.
First of all, compared with physical stores, the most economical point of online stores is that rent, utilities and utilities are all free, and some online stores do a dropshipping business, so they don't have to rent a house by themselves, so naturally there is no such consumption.
In addition to the lack of this large consumption, they also have another advantage, that is, low labor costs. In many large offline supermarkets, a lot of people are usually employed, but online stores do not need it, and even if it is a large online store, the number of people required is much lower than that of physical stores.
In addition, the usual staff of an online store is the family and friends around the owner, and everyone is like a partner who makes money together.
Finally, from the perspective of the survival environment of online stores, they can only gain the trust of consumers by pressing their prices to the lowest, at least cheaper than physical stores.
Otherwise, if you look at your things and they are more expensive than others, then you can directly switch pages and go shopping at other people's houses. Online, it has become easier to shop around, and there is no longer a need to run away from one house as if offline.
To sum up, the price difference between offline and online is the result of many factors, and some people like to shop online and feel that the price is cheap. Some people also feel that it is faster and more convenient to buy offline.
These are personal preferences, and there is no superiority or inferiority, as long as it is what you like.
How should I choose how to shop?
After talking about the reasons for the price difference between online stores and physical stores, let's take a look at the most concerned question for all consumers, that is, how to use the money within the budget to buy the most favorite and most suitable products for themselves?
I think the answer to this question is the old saying, "shop around".
If you are buying large items, you might as well go to an offline physical store to buy them, after all, there is an old saying that "a monk can't run a temple if he can run".
Some online stores are mixed, making it difficult to distinguish whether they are genuine or not, but in offline direct stores, this problem can be avoided.
Another advantage of physical stores is that you can intuitively see the quality of the products, in addition, you can also ask the clerk to give you a detailed introduction, so that after a set of processes, you can basically have a good understanding of the product.
However, when shopping for large goods online, I always feel that I can't see the real thing, and it is a troublesome thing to refund and return it when it is not suitable.
So if you buy small items, you can buy them online with confidence, after all, as long as the quality of small items is passable and can be used normally.
There is no need to shop around for a small object, not to mention wasting time and energy, and most importantly, it is not worth it.
Of course, whether it is online shopping or offline shopping, everyone cares about one thing, that is, the quality of the product.
Here is also recommended that when you buy inferior goods, you can bravely defend your rights, and don't be afraid to fight with merchants, which is also to safeguard our legitimate interests.
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