On April 27th, the Lee Denim Gallery, a pop-up space created by Youbao Technology, a fashion technology company in Changning, kicked off on Wuyi Road. The 6 creative exhibition areas presented an unprecedented feast of denim art for citizens and tourists, leading everyone to travel through time and space and feel the infinite charm of denim from the depths of history to future trends.
Denim, known as a fashionable and hard-wearing denim fabric, has been favored by consumers for its versatile use of denim elements for many years.
Stepping into the exhibition hall, the "Denim Utopia" exhibition area is the first thing that catches your eye, where the giant Super Denim Bag art installation created by 3D printing technology is shockingly presented, and the two iconic bags of Lee's new brand series are magnified 7 times year-on-year, perfectly replicating the lightness of denim and the delicacy of old flowers, bringing 360-degree visual shock to visitors.
In the denim "DNA traceability" exhibition area on the side, participants can not only learn more about the long history of denim fabrics, but also have the opportunity to participate in denim DIY, experience the transformation process from cotton to classic denim, and feel the innovation and heritage of the Lee brand for more than 130 years.
Stepping into the "Washed Denim Room" exhibition area, a series of secrets of the denim washing process are revealed one by one, from light washing to heavy washing, different treatment methods give denim a unique retro texture and color, making people feel the time story behind each piece of denim fabric.
From cotton raw materials to denim fabrics, to finished clothes and bags, the "denim weaving base" showcases this series of complex and delicate production processes, allowing the audience to deeply understand the whole process of denim fabrics from scratch and experience every detail of the craftsman spirit.
In the "Denim Moment" interactive image gallery, the four-square grid mirror and panoramic camera can capture the actions of every visitor, and every intimate contact with denim is printed instantly, leaving a beautiful memory of fashion and retro.
In the NewVintage New Denim (new denim) exhibition area, the new old flower series of the Lee brand was launched, and the innovative combination of brand logo and old flower elements interpreted the double play of retro and trend, so that every denim lover can feel the perfect fusion of classic and innovation.
Each exhibition area is closely centered on denim and incorporates Lee's signature design elements to create an interactive art world full of surprises. Whether it is the exquisite layout of the space design, or the interesting integration of interactive scenes and DIY experience, it aims to stimulate the public's endless imagination of denim art and create a diversified and fresh new fashion experience.
The organizer of the denim art museum is Shanghai Youbao Technology Co., Ltd., as the only authorized party of Lee luggage in Greater China, with its profound industry heritage and international vision, it is rapidly emerging as a cutting-edge force in the luggage industry.
The Denim Art Museum will remain open until May 26, and the nearly one-month exhibition period has reserved plenty of time for countless denim lovers to deeply experience the charm of denim aesthetics and devote themselves to this immersive journey of diverse fashion.
Lee Denim Gallery Denim Art Museum Limited Time Space Location: No. 3, Lane 321, Wuyi RoadTime: April 28 to May 26 10:00-19:00 Tips: During the exhibition, Lee's new products will be released - a series of old flowers that integrate retro and trendy elements
Some of the images are provided by Youbao Technology
Written / Photography: Li Yuanyuan
Editor: Chen Sha
Editor-in-charge: Gao Qin
*Please indicate the source of the reprint from "Shanghai Changning"
If you like it, just like it
Welcome to leave a comment and interact with "Ningning".
Give me another little flower that is "watching"~