On April 15th, "Our Grand Ceremony - FAW Besturn Jubilant Night Second Season and Besturn B70 Longteng Edition Release" was held in Luoyang, at the press conference, Besturn B70 Longteng Edition launched a total of 1.5T Lingchuang and 1.5T Lingyue two models, priced at 115,900 yuan and 125,900 yuan respectively.
Following the launch of the Besturn B70 2.0T version in December last year, the Besturn B70 Longteng version equipped with 1.5T power has a comfortable and large space, a high configuration at the entrance, and 19 experience upgrades, bringing a value-added experience of "ultra-safe and intelligent car".
In terms of design, design languages such as the layered front grille, Pengzhan large hatchback, and curved dual screens realize the internal and external integration of national tide and the beauty of science and technology;
At the level of science and technology, which is now more and more valued, the Besturn B70 Longteng Edition is equipped with D-Lift 6.0 Internet of Vehicles, Huawei HiCar+ Yilian mobile phone interconnection, electric rear tailgate and other configurations, the functions can be said to be visible, advanced and practical are more intimate;In terms of safety, L2+ intelligent driving assistance system, transparent chassis, blessing 76% of the proportion of high-strength steel in the vehicle; driving control, independent multi-link rear suspension, which is rare in the same price range, and 19-inch large wheels are all standard.
In addition, the Besturn B70 Longteng Edition can also enjoy multiple preferential car purchase policies. Longteng's four new car purchase gifts, full coverage of finance, replacement, warranty, and traffic, and a loan discount of up to 11,000 yuan. At the same time, in response to the country's call for trade-in, in the special activity of "Thanksgiving and New Season" carried out by FAW, FAW Besturn has increased its welfare and launched the preferential car purchase policy of "rejuvenating life and enjoying a new journey".
After the launch of the new car, the Besturn B70 has formed a complete layout of 7 models in three product series: classic version, Longteng version and 2.0T version, bringing users differentiated choices with different prices, different power and different configurations.
Northeast flowers collide with national peony, traditional culture crosses modern fashion, and Hu Sheguang, an internationally renowned high-end fashion designer, reproduces the stunning beauty of the national tide with a creative costume show. The Besturn B70 Longteng Peony Edition was unveiled in a national color painting, using traditional elements to open up a larger aesthetic imagination space for car design.
In addition to the visual shock of the beauty of the national tide, FAW Besturn and Dayao Soda also officially announced their cooperation, bringing a new CP of "everyone drives a sedan car, and drinks Dayao" for the people in daily life.
The second season of Jubilant Night is another bold innovation in FAW Besturn marketing. Since last year, FAW Besturn has continued to break the circle across borders, and Besturn Pony has joined hands with QQ's well-known IP trend fun, Besturn T90 invited trendy bands to create music carnivals, and joined hands with the Chinese national track and field team to go to the peak and other marketing activities, constantly breaking the inherent impression and promoting Besturn to accelerate towards "China's cutting-edge mainstream passenger car excellent brand".
Besturn B70 has been on the market for 18 years and has continued to sell well, achieving a classic of Chinese sedan cars, thanks to its continuous self-refreshing product hard power. The addition of the Longteng version further expands the product version matrix, covers a wider price range, presses down the A-class car with a large space, and replaces the B-class joint venture car with a high configuration, which will bring a new impact to the joint venture car of about 10-130,000 yuan.