From April 25th to 26th, the 2024 Shandong Provincial Conference on the High-quality Development of Cultural and Tourism Industry was held in Linyi. At the opening ceremony, the guests watched the large-scale indoor tourism performance "National Show Langya", which was based on the thousand-year-old history and culture of Linyi, bringing the audience an artistic feast of "a farewell to Langya for a thousand years, and goodbye to the prosperous era is Yizhou". Outside the venue, Langya Ancient City, Illuminated Lanshan, New Langya Sleepless Block, Night Painting Langya and other scenic spots are full of tourists.
Linyi Langya Ancient City Large-scale Scene Six Senses Indoor Immersion Show "National Show Langya"
In recent years, Linyi City, known as "Langya" in ancient times, has fully excavated Langya culture, fully integrated the rich history and creative expression, and formed a cultural tourism brand such as "Langya with water rhyme" and "Langya Ancient City".
Looking at the whole country, the word "Langya", which was born for more than 3,000 years, is being rejuvenated and forming a cultural tourism "Langya list": the Langya Mountain Scenic Area in Chuzhou has recently been officially identified as a national 5A-level tourist attraction......
Shandong is a major economic, cultural and tourism province in China. Looking at "Langya" at the highlight moment in Shandong, the popularity of this IP has also become the epitome of the continuous development and growth of Shandong's cultural tourism brand, and this cultural "out of the circle" phenomenon is worth exploring.
One
When it comes to Langya, people are easily reminded of the TV series "Langya Bang", whose name comes from the ancient place name "Langya". With the popularity of the TV series, a wave of "Langya fever" has been set off, and many Langya attractions have become popular.
There is a kind of timekeeping called "Langyatai time". In ancient times, "Langya" first referred to the ancient Langya Yi located in the West Coast New Area of Qingdao today. Some scholars speculate that after Jiang Taigong was founded by the feudal state, he came here to climb the mountain, and blurted out the name "Langya" after being excited. The word "Langya" has its own ancient rhyme, "Langya" is the meaning of good jade, "Langya" is a bone object similar to beautiful jade, and it is also recorded as "Lang evil" in many ancient books.
Jiang Ziya also sealed the god of the seasons at the four o'clock in Langyatai. Some experts believe that there are three mountains on the sea around Langyatai, which can be used as natural markers, by observing the changes in the position of the sun and the mountains, to mark the summer solstice, winter solstice and other festivals, and the right to release the time means to hold the royal power. After the king of Yue Goujian destroyed Wu, he migrated to Langya. After Qin Shi Huang pacified the Six Kingdoms, he set up Langya County, and climbed Langya Platform three times and stood stone carvings.
Qingdao Langyatai Scenic Area
Recently, the documentary "Xun Qi Ji" broadcast by CCTV also tells the history of Xu Fu's eastward crossing from Langya Port, and shows the glorious past of Langya Port as the ancestor port of the "Northern Maritime Silk Road".
#起猛了看到王羲之回琅琊了#. With the help of AI technology, Wang Xizhi appeared in the ancient city of Langya across more than 1,700 years of time and space, and related topics became popular on social media.
In 221 B.C., after the Qin Dynasty unified the six countries, Langya was one of the 36 counties in the country, and Emperor Zhang of the Eastern Han Dynasty moved the capital to Kaiyang from the first year to five years, which is now Linyi. At this point, Linyi began to call Langya. Historically, there are many celebrities here, there is a temple of five sages in the former residence of Wang Xizhi in Linyi City, which is built to commemorate Zhuge Liang, Wang Xiang, Wang Lan, Yan Zhenqing, and Yan Gaoqing. Nowadays, cultural tourism and performing arts projects such as Langya Ancient City have made people "dream back to Langya" for a while.
Wang Dao Xie An Memorial Hall in Wuyi Lane, Nanjing
There is a legend behind "Wang Xie Tang Qianyan in the old days". As we all know, the "Wang Xie" in Liu Yuxi's poem "Wuyi Lane" refers to Wang Dao and Xie An, ministers of the Eastern Jin Dynasty. Wuyi Lane is a famous historical and cultural attraction in Nanjing, because of Langya Wang's family, here is also associated with Langya.
In history, the founder of Jiangzuo Langya Wang's family is Wang Xiang in the story of "Lying on Ice and Seeking Carp". From Wang Xiang, Wang Lan to Wang Bao, the Langya Wang clan has been a family of 11 generations of prominent and prominent Zhong Ming Dingshi, which lasted for 315 years. Wang Xiang is Wang Xizhi's great-grandfather, and Wang Lan is Wang Xizhi's great-grandfather. In the last years of the Western Jin Dynasty, Sima Rui, Wang Dun and Wang Dao brothers established the Eastern Jin Dynasty in Nanjing, which once formed a political pattern of "the king and the horse, sharing the world".
At present, Langya Mountain, located in Chuzhou, Anhui Province, is becoming more and more famous, and the "Drunken Man Pavilion" on the mountain is particularly well-known. Langya Mountain was originally called Motuoling, and later was named after the Jin Yuan Emperor Sima Rui with his royal title, and the place name of "Langya" gradually spread out.
Two
The mountain is not high, the Langya Mountain (Langya Terrace) with an altitude of more than 180 meters has fallen the first stroke of Langya Xiongwen; the water is not deep, and a river that flows through the long years of Yishui River has written the longest lasting and most influential Langya chapter; the mountains and rivers are connected, and the "Langya Mountain" is connected to the mountains outside the mountain, and the administrative divisions and natural entities named after "Langya" in the whole country are as many as dozens of places.
"Langya", why has it gradually become today's "top stream"?
Langya culture, a spiritual force that lasts for a long time in the inheritance.
Recently, CCTV broadcast the documentary "Looking for Qi", which showed the regional cultural characteristics of Qi in those years, such as "advocating material benefits" and "advocating business and heavy industry", which made "Qi culture" attract attention again. In recent years, the concept of "Langya culture" in Shandong has gradually penetrated into the public.
Langya culture is formed by the fusion of Qi, Shandong, Wu, Yue, Qin and Chu cultures, among which the collision of land culture and marine culture is unique, and its core spirit is to dare to explore and forge ahead. There are also scholars who define Langya culture as "between Qilu culture and the strengths of Qilu culture", which is reflected in the simplicity, honesty, truth-seeking and enterprising spirit of the folk style, the compatibility of academic ideas and the application of the style of study, the profundity of thought and the far-sightedness of action.
Qingdao Langyatai Scenic Area
The representatives of Langya culture are Zhuge Liang and Wang Xizhi. "Horizontal and vertical skimming and folding hooks, how many successive successions, years are hidden, how many inheritances and innovations, endlessly. "Infiltrated with both historical genes and the spirit of the times, Langya culture is finally integrated into the brilliant Chinese civilization.
Homesickness, an eternal attachment flowing in the blood.
In the ancient city of Jimo, there is a tall Langya Wang ancestral vein workshop, which is to commemorate the Langya Wang family of Jimo. According to research, the famous family Langya Wang in history, its ancestral lineage is in the ancient city of Gaoyu (located in the hot spring street of Jimo District, Qingdao City, Shandong Province), where there are still family tombs represented by Wang Ji.
Qingdao Jimo Ancient City Langya Wang's ancestral vein workshop
Jimo, West Coast New Area, Langyatai, Linyi...... What connects many natural regions and family legends is the wonderful "Langya Yuan", and it is also a strong nostalgia complex.
Homesickness is the root and soul of the Chinese, and it is also a strong sense of family and country. In the large-scale documentary "Remember Homesickness, Langya Town - Home and Country Are Interdependent", many local moving stories are told, and the five-star red flag is hung on the roof of every house in Langya Town, which has touched countless audiences.
Three
The "Langya Controversy" caused by "Langya Bang" has long been a thing of the past, and "Langya IP" is undergoing a new round of cultural and tourism competition. What deserves more attention in the cultural tourism market than taking advantage of marketing is how to create a sustainable tourism hotspot and enhance the tourist experience.
For example, let the characteristic culture "go to the big score" and do a good job of "local specialties" articles.
Culture is the soul of tourism, and tourism is the carrier of culture. Shandong Qifeng Luyun, Dai Qinghai Blue, tradition and modernity complement each other, culture and tourism continue to integrate.
In recent years, the cultural "two innovations" have continuously empowered the creative innovation of Shandong's cultural and tourism industry and the revitalization of excellent traditional culture. In Jinan, the Chinese "Er'an" Cultural Tourism Festival polishes the cultural business card of Quancheng; at the Linyi Zhuge Liang Cultural Tourism Festival, you can enjoy various traditional cultural performances, taste Zhuge grilled fish, Zhuge dried tofu and other authentic special foods; and walk into the "Langya School" in Qingdao Langyatai Scenic Area, you can experience the ancient rubbing, etc., and feel the charm of traditional culture......
The children learned the traditional skills of "rubbing" in the "Langya School" in the Langyatai Scenic Area of Qingdao
For example, let the ancient rhyme and technology blend, and the national style and AI collide.
"Children, you sing so well" "Who? Who are you?" "I am Langya Wang, Wang Xizhi...... On the stage, accompanied by a dialogue with two children, the AI digital human "Wang Xizhi" traveled through the millennium, stepping on the scroll of "Orchid Pavilion Preface", "swimming" in the air. On April 25, in the Grand Theater of Langya Ancient City in Linyi, the opening of the 2024 Shandong Provincial Cultural and Tourism Industry High-quality Development Conference was full of fun and excitement in the integration of technology and culture. On social media, the related videos of "National Show Langya" shocked many netizens.
Nowadays, the trend of deep integration of modern technology and tourism is highlighted, and smart tourism has greatly improved the travel experience, such as Linyi's "Langya Digital Collection" to open Langya's "Metaverse", and Qingdao has established a cloud brain platform to create a new model of "smart cultural tourism", and vigorously developed new forms of digital cultural tourism such as digital creativity and metaverse.
For example, let visitors "get moving" and enjoy an immersive experience.
In recent years, immersive experiences in the cultural tourism market have set off a boom. In Linyi, 100 to 150 people can participate as the "protagonist" in the super-large open script "Langya Fengyun", and in Qingdao's bright moon and mountains and seas, you can immerse yourself in a wonderful tour of the national tide......
Linyi "Langya Fengyun" immersive game theater
On April 25, the 2024 Leisure Tourism Industry Exhibition was also unveiled in Linyi, featuring "immersive experience and panoramic consumption", creating six immersive tourism consumption comprehensive scenarios such as "traveling through the millennium to Qilu", fully presenting the diversified charm of the leisure tourism industry in the new era.
"It is necessary to adhere to the cultural and plastic tourism and the tourism to promote the integrated development of culture and tourism. The cultural tourism market has the explosion of "pouring wealth and wealth", and also has the stability of "fine water and long flow". Creating Langya IP is also an opportunity for local culture to break the circle. The "Langya List" of the cultural tourism market will always be in suspense, and the harder you work, the more favor you will get.