On April 25, the 18th Beijing International Automobile Exhibition with the theme of "New Era, New Automobiles" was officially opened. In this automobile feast, car companies are gearing up and showing off their muscles.
Among them, under the theme of the auto show of GAC Group's "Zhixing New Life", GAC Trumpchi has launched three new products, new technologies and new services, attracting Huawei BU CEO, star Zhang Ruoyun, founder of Xiaomi Group Lei Jun and others to take turns to check in at the booth, and the Trumpchi booth has also become one of the popular check-in points at the 2024 Beijing Auto Show.
New products. The 2024 Trumpchi New Energy E9 was newly launched, the Trumpchi E9 four-seat high-end version was pre-sold, the M6 MAX equipped with Huawei HiCar was unveiled for the first time, and the Trumpchi GS4 MAX and other heavyweight models that were just launched not long ago were also exhibited.
Technologically new. The i-GTEC of Trumpchi Zhidian Technology ushered in a new upgrade of 2.0, and at the same time, it joined forces with Huawei to jointly launch the "Trumpchi Huawei Joint Innovation Plan", and the first model will be officially delivered in 2025.
New service. GAC Trumpchi continues to upgrade. Trumpchi has released EV+, a full-cycle and all-scenario worry-free solution, to provide users with more convenient energy replenishment, better value-preserving quality, smarter technology and better service.
In the new era, transformation is urgent. However, compared with those car companies that can only blindly "pile up" and cut consumer leeks, GAC Trumpchi pursues more down-to-earth, step by step, constantly launching new products, technologies and services, and producing the cars that most consumers really need while accelerating the high-quality transformation to new energy technology enterprises.
It is said that only those who have the world in their hearts can do great things. Similarly, only car companies like Trumpchi that actually build cars for the people can create a Chinese brand legend.
Use technical strength to grasp the right to speak
The logic behind building cars for the people is that GAC Trumpchi is based on the progress of its own technology, and uses a low enough cost to complete the goal that others can only accomplish at a high cost. "Only with continuous technological innovation can products be exciting. Huang Yongqiang, general manager of GAC Passenger Vehicle, once said.
In terms of technology, GAC Trumpchi has always adhered to the "two-legged walking" model of independent R&D and development cooperation. The newly upgraded Trumpchi Zhidian Technology i-GTEC 2.0 is the result of GAC's continuous technological breakthroughs based on its own R&D strength. With the support of the three major technology platforms of i-GPMA2.0 global modular architecture, X-SOUL Xingling electronic and electrical architecture and i-POWER multi-energy system, and integrating chassis, three-electric and intelligent advanced technologies, Trumpchi Zhidian Technology i-GTEC2.0 will create a smarter, more luxurious, more efficient and more advanced overall technical solution for new energy vehicles for users.
Considering that the current new energy vehicle market continues to be hot, more and more users are facing increasingly severe anxiety about energy supplement, quality, safety, and service. As a new energy powerhouse, GAC Trumpchi has never shied away from problems, and based on new energy technologies and products, it provides users with a worry-free solution "EV+" for all cycles and scenarios.
In terms of intelligence, EV+ will be developed by GAC and Huawei's intelligent dual drive, focusing on in-depth cooperation and research and development in multiple fields such as intelligent chassis and intelligent human-computer interaction, to create the best ecosystem in China's intelligent field. The Trumpchi Huawei Joint Innovation Plan is not only conducive to the further development of Trumpchi and Huawei, but also conducive to promoting the upward movement of China's new energy vehicle industry. It is reported that the first model equipped with a new generation of Huawei intelligent technologies such as Qiankun Intelligent Driving and Hongmeng Cockpit and the Trumpchi i-GTEC2.0 will be launched and delivered in the first quarter of 2025.
At the same time, thanks to the energy stations and energy replenishment terminals across the country, EV+ allows users to enjoy the experience of smart trams while achieving zero anxiety in battery life, and launches 7 X 24-hour companion booking and after-sales service, allowing users to save more time and worry.
Undertaking EV+ solutions, Trumpchi also warmly launched the Trumpchi New Energy E9 Technology Care Edition. The car is equipped with the world's first detachable care seat, which can last 26 kilometers when fully charged, so that more people with reduced mobility can also go and go as they want.
(Trumpchi New Energy E9 Technology Care Edition)
In order to provide consumers with more power choices, Trumpchi i-GTEC2.0 has also upgraded three major technology platforms, including i-GPMA2.0 global modular architecture, X-SOUL Xingling electronic and electrical architecture, and i-POWER multi-energy system. Among them, i-GPMA2.0 will be compatible with HEV/PHEV/REEV hybrid modes, completely covering mainstream plug-in products in the market. This is also an important evolution carrier for GAC Trumpchi from traditional energy to oil-electric hybrid, and then to electric-oil hybrid, and finally to realize "electrification + intelligence", which can bring users four major experiences: new power, high intelligence, pleasant experience, and driving fun.
It can be said that with Trumpchi Zhidian Technology i-GTEC2.0 as the core, Trumpchi has completed the technical reserves for the next generation of new energy and intelligence.
(Trumpchi M6 MAX, the whole system is equipped with HiCar intelligent interconnection system as standard, which realizes the seamless connection between the mobile phone and the car machine, which is more convenient and intelligent)
In addition, thanks to the technical empowerment of i-GTEC2.0, GAC Trumpchi has created more diversified and high-quality innovative technology products, such as the 2024 Trumpchi New Energy E9 and Trumpchi E9 four-seater high-end versions unveiled at the auto show, as well as MPV models such as the M6 MAX equipped with Huawei HiCar, as well as SUV models such as the Trumpchi GS4 MAX.
It is worth mentioning that since 2017, when the Trumpchi M8 was listed for the first time to break the monopoly of the joint venture, up to now, GAC Trumpchi has successfully built the most complete MPV model matrix on the market, covering the all-round needs from entry to high-end, from comfort to luxury, from fuel to new energy, and all of them have eye-catching performance, and the sales volume continues to lead the market segments, and the Trumpchi brand has been the first in China's luxury MPV market for a total of 64 months, and is a veritable "Chinese brand MPV champion" , and is also the car building expert who best understands the needs of the Chinese people.
Dedicated to building good cars for the people
In the current automobile market, the game between fuel vehicles and new energy vehicles is intensifying, and in the face of China's huge automobile consumer group, balancing the development of the two is an effective way for car companies to transform.
As one of China's traditional car brands, GAC Trumpchi is well versed in it. In addition to vigorously developing the field of new energy and MPV, Trumpchi has not forgotten its original intention, has been paying attention to the car needs of ordinary families, and continues to deepen the fuel SUV market, and the latest 100,000-level family value SUV - Trumpchi GS4 MAX, is the best proof.
On April 18, the new member of the Trumpchi GS4 family, which carries the expectations of more than 1.5 million users, was officially launched, with a total of 2 versions: 1.5T pilot version and 1.5T flagship version, with a limited time value price of 109,800 yuan to 119,800 yuan. The new car is designed for ordinary families with the strength of large space, high safety and ultra-economical products.
In terms of space, Trumpchi GS4 MAX has the widest body in the same class 1901mm and the leading 2750mm wheelbase, the seating space in the car is more spacious, and the rear platform is flat, and the rear seat backrest is adjustable, releasing long legs and realizing Ge You lying is not a problem. At the same time, the car trunk conventional volume of 638L, usually can fit 6 20-inch luggage, but when the rear seats are flat, the volume can be expanded to 1586L, easy to fit a family's luggage, can also become a 2-meter outdoor bed in seconds, with a panoramic canopy, when you go out camping, you can also lie flat and watch the stars, enjoy the natural life.
In terms of safety, as a family car, the safety of every family member in the car is its top priority. The car is equipped with the only 8 airbags in the same class as standard, covering 10 positions of the whole car, after the collision airbag 0.008s will be ignited, 0.03 seconds will be deployed in place, the side air curtain can also maintain pressure for 6 seconds after the side curtain is deployed, directly full of security. In terms of body design, Trumpchi has also made great efforts, using a safety cage body design, 100% of the core skeleton of the passenger compartment is made of ultra-high-strength steel, as well as active and passive safety configurations such as explosion-type early warning seat belts, electronic child locks, and 8 L2 intelligent driving assistance functions, which greatly ensure the safety of the trip and reduce the driving burden.
Economically, the Trumpchi GS4 MAX makes it affordable for users to buy and use. The car uses the third-generation Julang power ultra-efficient 1.5TGDI engine, with the power combination of the "world's top ten" 7WDCT high-efficiency wet dual-clutch transmission, with a maximum power of 130kW, a maximum torque of 270N·m, and a world-leading maximum fuel economy of 40.48%, while ensuring strong power, WLTC fuel consumption per 100 kilometers is as low as 6.8L, plus 92 gasoline, which is converted to only about 5 cents per kilometer, even if it is a family with many children, it can be easily afforded.
For a long time, GAC Trumpchi has been committed to creating a "value-for-money" car experience for users, and this "value-for-money" is not only reflected in the price, but also in the fact that it can solve more pain points for users. In fact, it is not easier to build a 100,000-level good car than to build a million-dollar luxury car, because the former requires car companies to take care of every need of users under limited cost constraints, which is a big test.
But that doesn't mean it's not. Within a budget of 100,000 yuan, the GS4 MAX meets the rigid needs of consumers for "firewood, rice, oil and salt", so that they can have poetry and distance without a future.
In the point of "wholeheartedly building good cars for the people", GAC Trumpchi's footsteps have never stopped.
Become a model for high-quality transformation of Chinese brands
As Huang Yongqiang, general manager of GAC Passenger Vehicle, said, with the old map, you will never find a new continent. Since its establishment 16 years ago, GAC Trumpchi has accumulated a lot of experience, taking innovation and upgrading as the guide and backing up with system strength, while achieving its own rapid development and brand value enhancement, it has also become a model for high-quality transformation and upgrading of Chinese brands.
Of course, there is no basis for empty words, in addition to product strength, sales are the last word.
In 2023, GAC Trumpchi will sell a total of 406,500 units, a year-on-year increase of 12.1%. Among them, the Trumpchi MPV family successfully won the sales championship in China's MPV market in 2023 with an annual sales volume of 164,200 units, continuing to polish the golden sign of Trumpchi's "China MPV expert".
In terms of the must-see value retention rate when buying a car, GAC Trumpchi successfully topped the "2023 China Automobile Retention Rate Report" with a three-year value retention rate of 64.28%, breaking through in a red sea of independent brands, and surpassing many joint venture brands, and its SUV and MPV models also won the championship in the subdivision list, showing the technical quality confidence of its own brand. As of April, GAC Trumpchi has been ranked first in the value retention rate of its own brand for 14 consecutive months.
In addition, in the sales structure of GAC Trumpchi, high-end models account for 41.1%, and the average price of a single vehicle is up to 170,000 yuan, surpassing many mainstream joint venture brands, and also making Trumpchi one of the Chinese brands with the highest "gold content".
With the blessing of the "three highs" of high sales, high value retention rate and high value, GAC Trumpchi will continue to explore on the road of scientific and technological innovation, give users the most unique value, and be the best smart car in China!
Trumpchi's products can not only provide the driving experience of pure electric vehicles, but also take into account economy and strong power in the case of power feeding, and at the same time have a more powerful intelligent technology experience.
With the implementation of Trumpchi's Huawei joint innovation plan and the release of a number of blockbuster models, as well as the launch of EV+, a worry-free solution for all cycles and scenarios, the next development of Trumpchi is exciting.
Words and words are no longer enough to tell the legend created by GAC Trumpchi, and the exciting pictures are unfolding and closing one by one, and finally converge into a new chapter - a new era, a new car, a new Trumpchi.